Leading Local Insights Podcast Artwork Image

Leading Local Insights

BIA Advisory Services

Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Episodes
Decoding the $172 Billion Puzzle of Local Ad Spending in 2024March 14, 2024
Episode artwork
Local CTV and FAST Services Sales 2024 Outlook with Premion's John ViladeJanuary 29, 2024
Episode artwork
Direct Mail’s Value in a Multi-Touch World: A Conversation with Valpak CRO Jay Loeffler January 15, 2024
Episode artwork
The 2024 Local Advertising Marketplace: Trends to WatchDecember 14, 2023
Episode artwork
Emergence of Retail Media Networks: A Local PerspectiveNovember 10, 2023
Episode artwork
Exploring the Impact of Streaming on Local News and Sports BroadcastingNovember 02, 2023
Episode artwork
Grant Funding and Nationwide Alerting for Public TV StationsOctober 27, 2023
Episode artwork
Unraveling the Future of Local Media Revenue with Todd Handy, CRO SEBPOOctober 03, 2023
Episode artwork
Takeaways from BIA’s Updated U.S. Ad Forecast for 2023July 06, 2023
Episode artwork
Verticals in the Spotlight: Mattress & Sleep Centers/Furniture StoresMay 22, 2023
Episode artwork
ATSC 3.0, Hybrid Radio, AI: Takeaways from the 2023 NAB ShowApril 26, 2023
Episode artwork
From Share of Wallet to Unified Ad Platforms and NextGen TV: Rob Weisbord, Sinclair Broadcast GroupApril 13, 2023
Episode artwork
Connected Car Insights with Roger LanctotApril 05, 2023
Episode artwork
Data Privacy and Compliance in Local AdvertisingMarch 27, 2023
Episode artwork
Tracking the Billions of Local Ad Dollars Spent by Home ImprovementMarch 14, 2023
Episode artwork
ATSC 3.0’s Road from Lighthouse to Cutover: Discussion with NAB’s Lynn ClaudyMarch 09, 2023
Episode artwork
In-Dash Visual Radio Ads: Conversation with Quu's Steve NewberryMarch 02, 2023
Episode artwork
NextGen TV Datacasting: Evolving Use Cases and RevenueFebruary 22, 2023
Episode artwork
Assessing OTT by Answering FAQsFebruary 14, 2023
Episode artwork
“Never Ride a Rollercoaster Upside Down”: Reflections on Being an Entrepreneur with Jeff SmulyanFebruary 01, 2023
Episode artwork
New Year New Insights: Finance/Insurance & EducationJanuary 24, 2023
Episode artwork
New Year New Insights: Restaurants & LegalJanuary 18, 2023
Episode artwork
New Year New Insights: Auto & RetailJanuary 10, 2023
Episode artwork
Successful Selling in Uncertain TimesJanuary 03, 2023
Episode artwork
Local TV Buying and Automation: Ad Agency PerspectiveDecember 13, 2022
Episode artwork