There is tremendous movement and change around the rise of automation in the buy-sell workflow for local television. In this podcast, BIA’s Rick Ducey, talks with expert industry advisor Kevin Gallagher to get his perspective on this topic from an agency perspective.
Kevin has deep agency experience, leading local investment planning and activation at major media buying agencies including Spark/Publicis, Starcom/Leo Burnett while working with major clients such as GM and Comcast. His expertise includes identifying current trends and evolving best practices for Local TV currencies, omnichannel approaches, inventory management, data/attribution models and media buying software tools.