There's a lot of questions regarding how the economy, inflation and other factors will affect local advertising in 2023.
BIA is going to tackle as many concerns as possible in a podcast series we’re hosting in January: New Year New Insights. Each episode will provide insights and recommendations around key business verticals for local advertising in the January podcast series.
This first episode covers two of the powerhouse verticals for local advertising: Auto and Retail. Listen now to get estimates on overall ad spending, how trends (like EVs) are driving ad spend and how holiday shopping is shaping expectations for the new year.