In this podcast, BIA’s VP of Forecasting Nicole Ovadia shares her advertising expectations for Over-the-Top (OTT) local advertising this year. Then she asks Rick Ducey, BIA’s Managing Director, a series of questions we get a lot when analyzing this growing media channel.
Listen now to hear about the verticals investing in OTT advertising, the distinctions between OTT and CTV, the increasing connections between OTA TV and OTT and how OTT is being sold.