2023 brings new services and new revenue opportunities in the world of datacasting across broadcast television. BIA is forecasting $10 billion in non-core revenue in the local TV industry by 2030 (over and above advertising and retransmission revenue). Is the industry on the path to that revenue potential? What advancements are happening in datacasting to lead the way there?
Our guests are experts in broadcast, ATSC, and NextGen television. John McCoskey, COO of SpectraRep along with SpectraRep President Mark O’Brien, bringing you a conversation about the current state of datacasting services and new, non-core revenue opportunities for television stations.