How to Market to Gen Z | Episode #98 Artwork

Marketing and a Mic

Welcome to Marketing and a Mic, hosted by Fusion One Marketing. On this podcast, you'll find a blend of our #BizTalk series where we chat with local businesses, as well as #MarketingMix, a series compiled of relevant topics to help you in the digital marketing world. This podcast is for Entrepreneurs, small business owners, and even start-ups that are looking for informative marketing strategies to help their business. To learn more about our marketing services, visit: https://fusiononemarketing.com

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Marketing and a Mic

How to Market to Gen Z | Episode #98

February 17, 2023 • Fusion One Marketing • Season 2 • Episode 98

We’ve all heard of the Boomers, but do you know about the Zoomers? Generation Z will soon become the largest group of consumers – so brands will need to start paying attention to their buying habits.

We will share the characteristics, values, traits, and trends with this generation so you can start establishing relationships now.

To watch the full video of this episode visit:
https://fusiononemarketing.com/how-to-market-to-gen-z/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

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Twitter: https://twitter.com/fusiononeteam

Key Moments:
(02:16) Facts About Gen Z
(04:10) They are Astute Customers
(05:59) They Value Self-Care
(07:19) They are More Financially Minded
(09:14) How to Market to Gen Z
(10:37) Create Platform Specific Content
(12:38) Use Video - But Keep it Brief
(13:51) Embrace Authenticity
(14:43) Be Real
(15:44) Utilize Influencer Marketing
(17:17) Tap into User-Generated Content
(19:01) Omni-Channel Marketing
(21:16) Key Takeaways