Pelvic PT Rising

10 Ways Cash-Based Practices INCREASE Access to Care

May 23, 2024 Nicole Cozean, PT, DPT, WCS & Jesse Cozean
10 Ways Cash-Based Practices INCREASE Access to Care
Pelvic PT Rising
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Pelvic PT Rising
10 Ways Cash-Based Practices INCREASE Access to Care
May 23, 2024
Nicole Cozean, PT, DPT, WCS & Jesse Cozean

We hear it from PT schools, insurance-based practices and even worry about this as cash-based business owners - are we 'decreasing access to care' by not contracting with insurance companies?

The rise of cash practices has dramatically INCREASED access to care over the last 5-10 years.  It's driven the rapid growth of our specialty and field.

It's not to say we don't need insurance-based practices.  We absolutely do.  Increased choice is important to provide the best care to patients.  

But we also need cash-based services if we want to increase access to care.  We're no longer apologizing for charging for our services!

  1. Reducing long wait times - If you have to wait 3 months to get into a pelvic therapy appointment, many people won't go
  2. Distance - Opening new practices reduces the distance some people have to drive to get help
  3. Longer appointments - For those who have to travel, being able to offer 2-hour (or longer) appointments maximizes the benefit of their trip
  4. Calm, peaceful setting - Cash practices generally are set up for pelvic therapy and can be quieter, calmer places for healing
  5. Transparent, fair pricing - Most people now have high deductibles, and until those deductibles are met are often surprised by (artificially) high bills
  6. Full plans of care - At cash practices no one is discharged early because they have run out of insurance benefits
  7. Home visits & telehealth - Cash practices can be more nimble and offer different types of appointments to increase access to care
  8. Community education & social media - The single biggest growth in our field has been cash-based practices educating the public
  9. Provider education - Changing minds with meetings and training
  10. Reducing burnout - By providing great places to work, we reduce burnout and keep talent therapists in the field longer, helping more people


Accelerator Program

If you're a business owner looking to take things to the next level, get on the wait list for the Accelerator Program (www.pelvicptrising.com/accelerator).  Doors open in June, so don't miss out!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 500+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!  

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Show Notes

We hear it from PT schools, insurance-based practices and even worry about this as cash-based business owners - are we 'decreasing access to care' by not contracting with insurance companies?

The rise of cash practices has dramatically INCREASED access to care over the last 5-10 years.  It's driven the rapid growth of our specialty and field.

It's not to say we don't need insurance-based practices.  We absolutely do.  Increased choice is important to provide the best care to patients.  

But we also need cash-based services if we want to increase access to care.  We're no longer apologizing for charging for our services!

  1. Reducing long wait times - If you have to wait 3 months to get into a pelvic therapy appointment, many people won't go
  2. Distance - Opening new practices reduces the distance some people have to drive to get help
  3. Longer appointments - For those who have to travel, being able to offer 2-hour (or longer) appointments maximizes the benefit of their trip
  4. Calm, peaceful setting - Cash practices generally are set up for pelvic therapy and can be quieter, calmer places for healing
  5. Transparent, fair pricing - Most people now have high deductibles, and until those deductibles are met are often surprised by (artificially) high bills
  6. Full plans of care - At cash practices no one is discharged early because they have run out of insurance benefits
  7. Home visits & telehealth - Cash practices can be more nimble and offer different types of appointments to increase access to care
  8. Community education & social media - The single biggest growth in our field has been cash-based practices educating the public
  9. Provider education - Changing minds with meetings and training
  10. Reducing burnout - By providing great places to work, we reduce burnout and keep talent therapists in the field longer, helping more people


Accelerator Program

If you're a business owner looking to take things to the next level, get on the wait list for the Accelerator Program (www.pelvicptrising.com/accelerator).  Doors open in June, so don't miss out!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 500+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!  

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!