The Brad Weisman Show

Unlocking Business Success: Cold Email Strategies with Adam Rosen

July 25, 2024 Brad Weisman, Realtor
Unlocking Business Success: Cold Email Strategies with Adam Rosen
The Brad Weisman Show
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The Brad Weisman Show
Unlocking Business Success: Cold Email Strategies with Adam Rosen
Jul 25, 2024
Brad Weisman, Realtor

Hi This is Brad Weisman - Click Here to Send Me a Text Message

Ever wondered how cold emailing can transform your business strategy? Join us as we sit down with Adam Rosen, the mastermind behind Door of Clubs, Nomad Cloud and now Email Outreach, who reveals the power of cold emailing in today's digital landscape. Adam's journey from launching a successful college recruiting startup to becoming a globetrotting entrepreneur offers invaluable lessons for both seasoned and aspiring business owners. Learn how cold emailing can replace traditional cold calling, allowing you to engage with potential clients or partners efficiently.

We also dive deep into the world of email marketing tools, comparing platforms like Constant Contact, Instantly.ai, and Apollo to help you choose the best fit for your needs. Adam shares his take on how major providers like Google are fighting spam, and why creating multiple domains and email accounts is crucial. Plus, on a lighter note, we give you a personal review of Magic Mind, a natural energy-boosting drink that's been a game-changer for us.

Lastly, get inspired by Adam's digital nomad lifestyle as he recounts his experiences traveling across Europe while running his business. Discover how navigating different cultures has enriched his professional and personal life, and learn about "The Nomad Cloud," a rapidly growing newsletter designed to help others balance travel and career. Tune in every Thursday at 7 pm on Facebook, YouTube, Instagram, and other major podcast platforms for more incredible stories and entrepreneurial insights.

"The days of Cold Calling in Sales are pretty much over because of the DO NOT CALL LIST.  Today it's about Cold Emails!  It's so much more effective because with AI and data collection on the internet these emails are far from COLD.  Adam Rosen breaks down the art of getting Warm Customers from Cold Emails" - Brad Weisman

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Welcome to The Brad Weisman Show (formerly known as Real Estate and YOU), where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife #realestateandyou

Credits - The music for my podcast was written and performed by Jeff Miller.

Show Notes Transcript Chapter Markers

Hi This is Brad Weisman - Click Here to Send Me a Text Message

Ever wondered how cold emailing can transform your business strategy? Join us as we sit down with Adam Rosen, the mastermind behind Door of Clubs, Nomad Cloud and now Email Outreach, who reveals the power of cold emailing in today's digital landscape. Adam's journey from launching a successful college recruiting startup to becoming a globetrotting entrepreneur offers invaluable lessons for both seasoned and aspiring business owners. Learn how cold emailing can replace traditional cold calling, allowing you to engage with potential clients or partners efficiently.

We also dive deep into the world of email marketing tools, comparing platforms like Constant Contact, Instantly.ai, and Apollo to help you choose the best fit for your needs. Adam shares his take on how major providers like Google are fighting spam, and why creating multiple domains and email accounts is crucial. Plus, on a lighter note, we give you a personal review of Magic Mind, a natural energy-boosting drink that's been a game-changer for us.

Lastly, get inspired by Adam's digital nomad lifestyle as he recounts his experiences traveling across Europe while running his business. Discover how navigating different cultures has enriched his professional and personal life, and learn about "The Nomad Cloud," a rapidly growing newsletter designed to help others balance travel and career. Tune in every Thursday at 7 pm on Facebook, YouTube, Instagram, and other major podcast platforms for more incredible stories and entrepreneurial insights.

"The days of Cold Calling in Sales are pretty much over because of the DO NOT CALL LIST.  Today it's about Cold Emails!  It's so much more effective because with AI and data collection on the internet these emails are far from COLD.  Adam Rosen breaks down the art of getting Warm Customers from Cold Emails" - Brad Weisman

---
Welcome to The Brad Weisman Show (formerly known as Real Estate and YOU), where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife #realestateandyou

Credits - The music for my podcast was written and performed by Jeff Miller.

Speaker 2:

From real estate to real life and everything in between the Brad Wiseman Show and now your host, brad Wiseman. All right, welcome back. Welcome back to the show. Here we are Thursday again, 7 pm. Boy, those weeks go really, really, really, really fast. So I got a guest here. I'm going to tell you right now. This guest is coming in from the most furthest location ever on the show. Right, hugo, that's right. He's the furthest location we've ever had on the show. He's gone from Hawaii, florence, south France, monaco, london, paris, montenegro, cyprus and Switzerland. He's now in Germany. He's actually building a business as he travels. It's a little different than anything you've ever heard of, but we're going to dig into that, because he also has a company he's building called well, it's actually called. It's the power of cold email, which is what we really want to go over today, and we're going to do that real soon. And I'm going to bring on Adam right now. Adam, how are you doing?

Speaker 1:

Brad, I'm doing great. I appreciate you having me.

Speaker 2:

That's great man. So Germany man all the way in Germany, yeah.

Speaker 1:

It's my first time being actually in Germany since I was a young pup, you know, probably about nine or 10 years old. I have family out here and I spent a lot of time in Europe. Last time we spoke, I was in Italy and I had to finally come see my family that I haven't seen in a long time. So I came to Germany for the week and then I'm back off to Italy in a few days. So it's it's nice to finally really explore Germany as an adult. That's a beautiful area.

Speaker 2:

Oh, that's great man. Did you have any? Are you wearing any lederhosen? No, you're not. You're not wearing lederhosen. That's the. That's the clothing right that they wear. Yeah.

Speaker 1:

I think I think you're right. I should probably know better, but and I should have prepared. I should have gotten that before the interview that's on me.

Speaker 2:

If you would have had lederhosen on dude, I would. I would have been floored, I would have been floored, so yeah. So let's jump right into your past. You started a company that was founded on college recruiting tech startup before graduating you did, and basically it was called Door of Clubs. You were actually creating an internet area that people could go for the clubs when they're in college. Can you get into that and then tell me you actually ended up starting it up, getting it built up and then you sold it. So let's go into that first and then we'll talk about what you're doing right now.

Speaker 1:

Yeah, I started my first company right out of college. I did a one-year MBA program and then, three weeks before I graduated, I ended up starting Door of Clubs, which was my first startup, and the general premise was the best students tend to live in these student organizations, you know, business clubs, engineering clubs. They're the types of students that want to go above and beyond outside the classroom and they're the types of students that companies want to connect with for jobs and internships.

Speaker 2:

So yeah, for.

Speaker 1:

About five years I built a platform with. It ended up being over 100,000 student organizations from all across the country, the US hundred thousand student organizations from all across the country, the US. And then we would sell into companies like Bank of America, amazon, apple, goldman, that wanted to recruit those students as well as get data on those students, and they would host surveys through our platform. We ended up paying over three hundred thousand dollars to student clubs all across the country as a way to incentivize them to sign up and fill out our surveys. So it was. It was. It was a great learning, a great first. Sign up and fill out our surveys. So it was uh, it was a. It was a great learning, a great first business to have coming out of college. And it's uh. I wouldn't be where I am today if we didn't have that first business and all the learnings that came from it.

Speaker 2:

So so that was like another college for you, you know, uh, as far as educating, like you know, when you start up a business like that, there's nothing like learning while you're in it. You know, I mean, it can teach you everything you want to be taught in college, but then when you actually are in the real world and building something like that, you learn. You learn from everything. It's amazing. So that's really cool. Is it still going yet?

Speaker 1:

Yeah, yeah, the company that bought it. It's still going strong. So, yeah, it's been going since 2019 is when I sold it, so it at least as of I know I haven't spoken to them in probably a year or two, but I still think it's going and going well.

Speaker 2:

That's awesome, man. So let's talk about what you're doing now as far as a company, and then we're going to talk about how you do this while you travel, which is the part that when we talked on the phone. We actually talked a couple of weeks ago, I think it was, and we talked on the phone. Yeah, it's the power you have down here, the power of cold email. How can cold email help listening to this podcast? Is it relative to them? You, basically, you're. We talked about cold calling, okay, and I used to do that. I'm in the business 30 years of real estate and I literally used to take a phone book I'm not kidding you and would start, you know, in through the alphabet and I would call everybody. It was obviously. It's a numbers game. You're hoping one out of a hundred actually listens to you and doesn't hang up. You're talking about cold emailing. What exactly is?

Speaker 1:

that. So a cold email simply and again, if you just think about what is the point of cold email is to connect person A to person B. And the reason why it's called cold versus a warm email which could be someone who subscribed to your newsletter, for example is because they don't know who you are and you got their contacts maybe from buying a list, scraping LinkedIn, whatever that might be. And then you're reaching out to them cold to try to set up a meeting or try to convert them in some way. And in my first tech startup, which I mentioned earlier, there was a million things we did wrong as a startup, but the one thing we always did exceptionally well was we were always able to get some of the biggest brands in the world as customers and we didn't get them from having great relationships in the space.

Speaker 1:

You know, I started this company again coming right out of college, so we didn't have a lot of connections. We raised money, but we didn't raise a ton of money, so we didn't have a big marketing budget, so we had to get scrappy to get sales, and the way we did it was through cold email. It was even how we got the majority of our 100,000 student organizations to sign up was also through cold email. It was how I found my first investor, our anchor investor of that startup. It was how we found the company that ended up buying my company was through cold email. It was how I even made some friends.

Speaker 2:

You know, cold emailing customers that turned into friends coming out, uh, coming down the road was just through cold emailing. So when I sold the company I'm sorry. When you say cold email, it is, it's not just is it just a blanket email? Or are you looking at stats? Are you looking at age? Uh, you know groups. Are you looking at male or female? Are you looking at, you know, is there any kind of you know, scrubbing of that list to say, okay, it's a cold email, but it's also we have an. We know about who wants our product, or we know about who should be interested into this, into what we're trying to sell. Is that correct?

Speaker 1:

Absolutely yeah. You want to get as tight as you can, so the more you know your ideal customer profile, the better your cold email is going to be Like, for example, if you sell into CEOs and founders of companies with a thousand or more employees, you don't want to reach out to an entry level person at a company with 25 employees. If you're reaching out, if you sell into people in cybersecurity, you probably don't want to reach out to people within the marketing department. So you can get lists as targeted and as niche as you'd like, and that's what I love about cold email.

Speaker 2:

Yeah.

Speaker 1:

It's not like you do a Facebook ad or an Instagram ad or a billboard or a Spotify ad, which, yes, you can get targeted to an extent, but it can be sprayed along to a bunch of people you might not want to reach out to with email. One of the things I love is you can get super focused and you're just reaching out to the folks you actually want to bet a book and meeting with. Okay.

Speaker 2:

Now do you? When that comes out, then does your system actually say Dear Brad at the top, or is it very generic?

Speaker 1:

So it always has their first name.

Speaker 1:

So it would say Hi Brad, for example. And there's a lot of stuff we're doing now with personalization where it genuinely looks like somebody did 45 minutes of research on you and your company through the power of AI, on you and your company through the power of AI. Like one of my frustrations with personalization in cold email used to be like hey, I saw you went to this university, what do you think about the mascot? Or like, I see that you're based in New York City, what do you think about this deli? And it's like me as a recipient, I don't care if you know what university I went to.

Speaker 1:

That's an easy thing to scrub and personalize. But now personalization if you know how to use it through the power of AI like it is insane how targeted you're able to get where it really looks like somebody spent 45 minutes on your website and then wrote you a hyper personalized email and you can do that at scale, where you're sending an email out to thousands of people and everybody that gets it. Again, it looks like you did individual research on each person.

Speaker 2:

Yeah, and you know this is important because you know, I know there's I don't know this of as much as you do, but I know recently there's a lot of things that have happened with Google where they're they're really cutting back on the and there's all kinds of technical terms and I heard you say it on another podcast. I was listening to that, you were on where. Now you know they're they're kind of spamming everybody. They're kind of putting everybody in spam and they're trying to protect their clients from getting junk mail and things like that. Cause that's the biggest complaint Google, hotmail, whatever, wherever you get your, your emails from Comcast, um, the biggest complaint is ah, I get so much junk mail and they're working on that. The thing is is it makes it harder for you and your business to actually work through those, those gates and those doors that are now being closed. I mean, you have to stay up on top of this constantly.

Speaker 1:

It's kind of a double-edged sword. On one end, it is a pain in the ass. It's like, just come on Google, yahoo providers, just make it easy on us, but on the other end, it has been the greatest gift for our business, and the reason why is number one it's good Like we want crappy emails, we want spam. We don't want that in our inbox, myself included, and I'm a cold email. I I've one of the things I've heard uh, I forgot who said it, but it was probably about six or seven years ago One of the things somebody said was one of the best things you could do as an entrepreneur is move your industry forward so it's in a better place after than when you arrived into it.

Speaker 1:

So the industry is in a better spot than when you first got into it, and that's what I want to do with cold email.

Speaker 1:

So I want to help make sure the cold email world is better than it was before I got into it. So the good news, though, about it at least for me is we are professionals, and obviously I'm biased on this, but we do everything. We do it by the book, we do it A through Z, and we're professionals about it. Most people are not, and the good news for us is, over the last nine or 10 months when all of these changes happened, it ended up weeding out a lot of the people that weren't true professionals, that didn't respect the art. They were just hustlers who were able to work hard and try to find their way into the inbox. So because of that, we've landed much bigger customers today than we had a year ago or two years ago. Because of some of the changes, but absolutely the cold email world today is far harder than it has ever been. So you have to do A through Z right or you're really not going to get any results anymore.

Speaker 2:

Now, what about the companies like Constant Contact and all those things? Are they? Is that a self-generated or is that a kind of do it on your own cold email system? Or I guess actually no. With that, you're going to be using warm emails, because it's people that you already know that are on your list. So I guess that's different. That's a little different than what you're doing. Yeah, exactly.

Speaker 1:

Constant Contact, that that's a little different than what you're doing. Yeah, exactly, constant contact, that's a newsletter tool. So newsletters are a little different and I have a newsletter too, as we might talk about later. And the tool I love for newsletters a pretty new business, it's called Beehive, but they do a phenomenal job with newsletters. That's more of a newsletter tool versus a tool like instantlyai. It's a great cold email tool that we use. That's where we send all million of our emails every single month. Apollo is another good tool for cold emailing. But yeah, constant contact, that's more of a newsletter, more of a warm email tool.

Speaker 2:

Yeah, that's cool. So, speaking of things that you know, open up your mind and are warm. I had this drink that I want to talk to you about. We are my wife and I have been drinking this thing called magic mind. I want to tell you about this. I don't know if they have it in Germany, but you can order online. It's called magic mind. Do you ever find that you get up in the morning sometimes and you're like I'll have my cup of coffee and the coffee will last like basically maybe an hour and a half, two hours, and you're all of a sudden you're like ah, I'm just curious.

Speaker 1:

I'm actually a big fan of Magic Mind. I've only tried it a few times. One of my buddies introduced it to me a few months ago. Oh, get out of here. And today. It's funny you say that today too, because today I was thinking like I need something. I actually had a podcast late last night and I woke up just like I need that extra boost of energy, so I could have used the magic mind today.

Speaker 2:

Well, this stuff's amazing and and uh, it really is good. And my wife and I take it, we actually fight over the last one. If we're out of it. It's like not really fight, but you know she usually wins cause she's my wife and uh. But you know it's really good stuff. I love it. It's got a lot of natural things in there. I, you know, check it out. I like to make sure my friends at Magic Mind know that we love them. So there you go. So let's get back into this. So from there let's talk about we talked about the big guys. They're working against all this, so they're not actually working against you as far as, like Google, they're working against people that are not doing it. The correct way Is that. Is that right?

Speaker 1:

Well, yeah, but they're working against us too. They're always trying to clean up the inboxes and they want to make sure that it's. They're trying to limit the spam, of course.

Speaker 1:

Yeah, but yeah I mean they're, they're working against all emails, even if you're not sending mass emails, like, for example, a year ago when we would work with our customers, where we book meetings because our my company emailreach Company what we do for our customers is we do everything, we get the lists, we create the domains, the emails, we send the emails, we manage the inboxes and we book the meetings on our customers' calendars.

Speaker 1:

A year ago, in the old days of cold emailing, like August of 2023, we would have one domain that we would send from and a few email accounts that we would send from and, as long as you warmed up those emails properly, you could send a ton of emails, even sometimes thousands of emails, a day per inbox and you could land in the inbox. Now for context on our low end, we're creating 20 domains and 60 emails. On the high end, we have hundred domains and a few hundred emails for one specific customer, because you have to balance out the sending so much because if you send too many emails per inbox per day, it doesn't matter how good you do it, how much you warm it up, how good your copy is. Google and Yahoo are going to mark you as spam and send you right into the spam inbox instead of the actual inbox.

Speaker 2:

And once you get into that spam thing, you're done right. That email address is probably toast.

Speaker 1:

Yes, if you get marked by spam. Enough. Absolutely, and that's why I always tell people anyone listening to this podcast if you're sending even more than 20 emails in a day, do not do it, even off your main domain. Create another domain. And the reason why is some people will reach out to me. They'll say, hey, adam, I have them. I have another inbox that I send my mass emails from, but it's under my main domain. And now even in my main email, which I'm not mass emailing from, even those emails uh, proposals to clients, for example are going to spam. What's the issue? And the reason why is, if one inbox within your domain gets marked as spam, that could affect your entire domain. So that's why I always urge people if you're doing any type of mass emailing, do not do it off your main domain. It's far too risky.

Speaker 2:

Gotcha. That's interesting. That's good information. What do you think, Hugo? Any questions on that?

Speaker 1:

at all no that's cool.

Speaker 2:

I didn't know that part, but that's really good. Yeah, it's good information, cause that's stuff we don't know. Okay, so, as your as the cold email, I'm going to say expert at this time here. What's the investment like for something like this? That's is this is this something that we're talking? You know, coca-cola can do it, but I can't do it for Keller Williams here as a real estate agent. Is it? Is this cost prohibitive or not? Like what? What is the? What is the cost?

Speaker 1:

for cold email, one of the things I've always loved about it.

Speaker 1:

Like going back to what I said earlier, the reason why we cold email to get our customers my first startup versus spending money on Google ads or, you know, facebook ads or any other marketing medium was because cold email can be one of the most cost effective ways to get results. So, like tools like an instantlyai, for example, you can get lists now to show you the difference between a year ago versus now. There's a lot of folks out here who might be using like a Zoom info and I don't want to bash on a Zoom info, but it's just to tee up the reality for folks. There's a lot of people that would tell me they would pay for lists and it would be like a dollar a contact for a list in a Zoom info as an example. So if you get a thousand contacts to reach out to, you're looking at a thousand dollars. That's a lot. Now, through tools like an instant, that's a lot. Yeah, now through tools like an instantly, you could get a thousand contacts for 50 bucks.

Speaker 2:

Big difference.

Speaker 1:

You can use that same software for a hundred dollars total and you can send your cold email and you can do all of your list building your campaigns, you can send the emails. So for $100, a few hundred bucks a month, you can get results through cold email. So that's one of the things I love about cold email. I don't care if you're Coca-Cola or if you're just starting up and you're bootstrapping. Cold email, if you do it right, can be one of the most cost-effective ways to get results. But it's not easy. That's why, again, you've got to do A through Z right. It's gotten so much more difficult. But if you can learn the game, you can learn how to create that as a real top-of-the-funnel opportunity for you.

Speaker 2:

You said that on the other podcast too, the top-of-the-funnel I podcast to the top of the funnel. I actually had that in my notes. That's interesting because you know so it's. It's basically you're, you're just getting as many people as you can that meet the criteria of whatever your business is or whatever you're looking for. So there's a lot of. So is this more quantity than quality, or is it a little bit of both? I guess the quality part would be making sure you scrub that list, but the quantity you're just getting thousands of people at the top of that funnel right To get them down into being something that actually makes you money.

Speaker 1:

Exactly Like look, if you send a thousand emails and you get one meeting booked, you're doing a great job in the cold email world. The thing with cold email, though, is you could scale very easily versus cold calling or a lot of other marketing. It's a lot harder to scale Cold email. You could send 1,000 emails and you don't have to do much work.

Speaker 1:

You have to obviously handle the replies and have a system, but that's all very, very buildable. So, yeah, but it's a numbers game. But for me, because I'm basically a customer of my own company, my team books meetings for me like we would for anyone else 60% of my customers have come from cold email and to get me on the phone with potential buyers. And for me, I would rather get on, you know, one call a week with someone that's going to buy, versus 20 calls in a week and only one of those people is going to buy. However, as we all know, in the sales world that's not the reality. So we have to do our best to only reach out to people that could be a buyer and should be a buyer. But of course, in sales, you know, if we're converting 10% of our calls into sales, we're doing a great job.

Speaker 2:

Yeah, yeah. So what? What do you have? What have you found to be your most prominent client, or who who sees the most success out of what you're doing right now?

Speaker 1:

For us it's a B2B companies, while we do work with some amazing real estate companies, like we work with one of the top land development firms in the country and we're working with three other different offices, all based in Texas. We have another great real estate company. It's an Airbnb company that just propped up about 18 months ago now in Naples, florida, and they're already the number two Airbnb rental property company in Naples and they're probably going to be number one very soon. So they're a little bit of an outlier just because they're direct to consumer, because it's real estate focused.

Speaker 1:

However, real estate I look at almost as B2B, but most of our customers they're B2B companies. They're selling anything from a $10,000 annual product or service to several hundred thousand dollar offerings. So those tend to be our best customers. But the key for us is our best customers are the ones that know if we get 10 meetings booked with these types of people, we're going to close one of these folks and we have a real system to close those deals, because we've also had, when we worked with early stage startups a year ago, two years ago there's times we'd get people a hundred meetings and they would go one for a hundred. And if our customers aren't closing deals. It's not going to work for us either.

Speaker 2:

Well, what's funny is they're not good at closing. It's going to make you look like it's your fault.

Speaker 1:

Exactly, we need them to close too.

Speaker 2:

Yeah, absolutely Absolutely. So I want to get into before we end the show here, I want to get into the fact that you're doing all of this. This is what's really crazy. So when I talked to you a couple of weeks ago, you were in Italy. Okay, Now you're in Germany and you're building this business. Uh, which shows you that this can be done and we mentioned this when we talked is that a lot of people say in their lives, you know, I'm going to work, work, work, work, and then at some point I'm going to travel. Well, and for some of us, unfortunately, nobody knows where the end line is or the end game is, and we never make it to the travel part, but we work, work, work, work, work. So we did that and never got the other part. You're touch on that a little bit.

Speaker 1:

And first, for anyone listening to this that thinks well, Adam is probably just different in terms of he just has always loved to travel and that's always been who he is. I want to make clear this is the total opposite. Anyone who knew me during my first tech startup, when I was based in Boston, I was in the office I'm not exaggerating seven days a week. For probably 80% of the weeks that I was running that company, it was unless I was traveling for work, Like I never left the office because everything I read and learned was you have to spend all day, every day, working if you want to run a successful company. So this is very much the opposite of how I ever was and this is never what I. I never would have guessed that I'd be a digital nomad quote unquote, even though I don't like that term and this is never what I. Never would have guessed that I'd be a digital nomad quote unquote even though I don't like that term. But for me, I've always been someone who's had big dreams and big aspirations and always wants to do things a little bit differently, for better or for worse. And for me, I believe, if you can kind of have your cake and eat it too, if you can travel the world and get all the benefits of traveling the world, meeting new cultures, learning from different people, understanding you, learn about yourself from traveling, the challenge that do come with traveling. If you could do that while growing professionally and, in my case, building my business, I don't know if there's a better way to live, at least when you're, you know, without kids and without a family. So it's been an exciting thing.

Speaker 1:

I've been doing this since November of 2021. And it's been an exciting thing. I've been doing this since November of 2021 and it's been a great opportunity. I mean, like you mentioned some of the places, spending five weeks in Positano on the Amalfi Coast, in the heart of summer, or spending the summer in the south of France, or being in Paris or Montenegro you know now, Germany, different parts of Italy. It's Hawaii. I spend three or four months a year out there. The irony is, as I've been traveling more and more, I've been able to see more and more people that I care about, whether it's spending more time with my parents or seeing my friends or spending good time with my business partner, because we travel a lot together in these different places. It's been a, it's been a gift that I don't I don't take lightly.

Speaker 2:

That's awesome, man. Do it while you can, do it while you can. And then one more thing. This is neat too. It's called thenomadcloudcom. It's a newsletter with 100,000. I might have more than that and engage subscribers. I was going to say, tell me about this, nomad.

Speaker 1:

Cloud. It's pretty interesting, yeah. Since I started traveling, a lot of people would reach out to me and just say, how do you do it, like, how do you travel while building your business? And I've wanted to figure out a way to kind of share more of travel tips, of how you can travel while building your business or growing professionally. And I stumbled across a newsletter back in December of 2023. It's called the nomadcloudcom. We really like the content matcloudcom we really like the content. And then in january, along with my business partner as well as my sister, who also works with me on my email company, we uh reached out to the owner. We bought the the newsletter back in january of 2024 so just about five or six months ago at this point and we've grown it out over 200 000 subscribers. The engagement rate's been growing and it's been a really fun challenge to learn about this new world of newsletters. And now we're offering newsletters and building them out for my main business, for other customers that we work with too.

Speaker 1:

So it's been a lot of fun learning that new business of newsletters too.

Speaker 2:

That's great man, that's great. So how do people get in touch with you if they're interested in your services? What's the best way to get to reach out to you?

Speaker 1:

You can check out our website, eocworkscom. My email is adam at eocworkscom. And then the social media site I'm most active on is Instagram. It's just at Adam I Rosen.

Speaker 2:

I think that's where we connected. Actually, if I'm not mistaken, I think it was through Instagram actually. So you're in Germany. I think I have this right. Is it nighttime right there or no? What time?

Speaker 1:

is it? I think, 1030.

Speaker 2:

Yeah, so I believe the correct term would be gute Nacht, like good night, is that right?

Speaker 1:

You said it way better than I've ever said it.

Speaker 2:

Well, I am German, that's probably why.

Speaker 1:

I am too, and that's why my German ancestors will be upset with me that I can't wear an outfit as well as you.

Speaker 2:

That's all right, no problem, man. So, hey, thanks for being on the show. We really appreciate it. Let's touch base again. Let's stay in touch, and I love what you're doing. The cold email thing is really cool.

Speaker 1:

I'm definitely going to be looking into more of that.

Speaker 2:

There we go, adam Rosen. He is traveling everywhere. He's now in Germany, but he's all over the place. You definitely want to check out his company. You want to check out the Nomad Cloud. It's just some exciting stuff. He is building a business while traveling all over pretty much the world. So if you want to check him out, just look him up on Instagram. That's why I found him Instagram. Adam Rosen, he's just a great guy. Or just look for our information. You'll see him on everything we have. That's it. See us every Thursday 7 pm. We're on Facebook, youtube, instagram. Wherever you want to see a podcast or hear a podcast, I'm sure we're there. All right, thank you.

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