The Brad Weisman Show
Welcome to The Brad Weisman Show, where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! #TheBradWeisman #Show #RealEstateRealLife
The Brad Weisman Show
The "Power of Choice" with Sylvie Di Giusto
Hi This is Brad Weisman - Click Here to Send Me a Text Message
Sylvie Di Giusto shares her journey from corporate executive to international keynote speaker, revealing how she turned perceived limitations into her greatest strengths and pioneered innovative presentation technology. Through personal stories and psychological insights, she demonstrates how first impressions shape experiences, why success can diminish self-awareness, and the importance of constant reinvention for professional longevity.
• Overcoming the fear of public speaking in a non-native language
• How Sylvie's accent became her "unique selling point" after initially seeing it as a limitation
• The psychology of first impressions and how our brains form judgments in seconds
• Why our brains actively look for evidence to confirm our initial impressions
• The concept of "CEO disease" - how success can reduce self-awareness
• Importance of surrounding yourself with people who have different perspectives
• How political opinions can affect business relationships and referrals
• The necessity of reinvention for business longevity
• Sylvie's development of 3D immersive technology for keynote presentations
• The responsibility speakers have to honor their audience's time
See Sylvie Di Giusto speak live or check out her books, including "The Image of Leadership" and its ten special editions for specific industries, at sylviedigiusto.com.
#sylviedigiusto #bradweisman #thepowerofchoice #theimageofleadership
---
Welcome to The Brad Weisman Show, where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife
Credits - The music for my podcast was written and performed by Jeff Miller.
from real estate affects the market as a whole, which then sometimes will affect the right it'll come in to real life. We all learn in different ways. If you think about it, wayne dyer might not attract everybody, and everything in between. The mission was really to help people just to reach their full potential. The br Brad Wiseman Show and now your host, brad Wiseman. All right, we are back, man, we're back and this is going to be a good one, hugo.
Speaker 2:I can see it and I can feel it.
Speaker 1:You can feel it. You can feel it, I can feel it too. So we had a guest on not too long ago and you might remember her. Her name is Sylvie DiGiusto. She is phenomenal. We talked about all kinds of stuff first impressions, professional image, we went through online reputation, your digital footprint, all different kinds of things and we have her back. But we have her back in the studio. Before it was streaming. Now she's here live in the studio and I just want to say thanks for being here, Sylvie. I appreciate it.
Speaker 3:Thank you very much for having me. I'm so excited.
Speaker 1:You're so excited. Good, good, good.
Speaker 3:I'm so excited to finally be in the famous studio.
Speaker 1:I don't know if it's famous.
Speaker 3:I'm even wearing sneakers.
Speaker 1:I was going to ask you what are those? They're nice.
Speaker 3:That's the only red stripe that I could offer. I was prepared for this.
Speaker 1:I am so impressed when I saw the sneakers when you came in I was like those are nice sneakers, they're really nice.
Speaker 3:My team was very worried. Where I'm going, you're wearing sneakers. Who is this guy?
Speaker 1:You should see me. You should see what my wife says when we go to weddings and I'm dressed in a, in a really nice suit, and she's like you're not going to wear the red sneakers, are you? I'm like, well, I probably should. And then when I don't, people get mad that I don't have them on. It's crazy, it's crazy. So thanks for being here. You know you are all over the world. You were just up in New York City, you were in Chicago. I think you said before that you are a keynote speaker all over the place and I know you're going to be in Philadelphia tomorrow. I'm just super excited because we're going down there to see you. Hugo and I are making the trip down. That's right, and excited to see you speak there. And I just wanted to dig in a little bit about what you're doing. You're writing books. You're speaking everywhere. How did you get into that?
Speaker 3:How did I get into that? I spent 20 years in corporate myself.
Speaker 1:Okay.
Speaker 3:And I had the pleasure to build up a management academy for Europe's biggest retail and tourism company, and I was hiring speakers for most of my career Get out of here, so I was on the other side. Did you think that at that moment you could do that? No, no, not at all. You thought there's no way, I could ever do this, no way.
Speaker 1:Why? Because of fear of being up in front of people, or just not your thing.
Speaker 3:A fear of being in front of people and, in particular, not in a language that isn't my first language, right.
Speaker 1:Yeah, I never even think about that part. I mean, and you have the same situation I mean Hugo's from Guatemala and you know so this is not his native language, but that is very intimidating right.
Speaker 3:And then something life-changing happened. I almost had a lifelong dream to live in the United States. Oh wow, since I'm a child and you know, I applied for internships. I applied for a visa. I tried to come over for work. I always say I dated probably every single American who ever crossed Europe to come here. It never worked out. Oh, that's hilarious. And then, in the most unexpected moment, when I already gave up, the day my daughter was born, my husband walked into the hospital and said I have a job offer in Philadelphia.
Speaker 1:Get out of here that he had a job offer in Philadelphia. So that's weird, right? That's how things work.
Speaker 3:That's how things work. And then he said but you're going to stay here and settle in with the baby.
Speaker 1:Yeah.
Speaker 3:And I'm going to fly back forth for a while and then you come over in half a year or so oh my goodness, that's a lot. I said no, I was just gonna say no. Did you go for that? No, because I'm waiting for that day since I am five years old, that's cool so nine days later, with a newborn on my lap, I was on a plane and moved to the united states oh my gosh, that's crazy.
Speaker 1:And and then and moved to the United States oh my gosh, that's crazy. And you didn't look back at that point. That was it. You were here. And where did you land? In Philadelphia, in Philadelphia. So Philly is really where you landed.
Speaker 3:Yes. Oh my gosh, and after one year they wanted us back and I said no, this is my home Wow. So at one point I wanted to go back to work.
Speaker 3:I struggled with the idea to go back into corporate and thought what else could I do? And then I thought maybe I switch sides and share something I learned during my corporate time, became a speaker, highly unsuccessful. The first two years I had no idea what I was doing, so you just jumped into it. I just jumped into it, wow. And nowadays, hugo, I have to tell you what has become my most unique selling point.
Speaker 1:Is your accent.
Speaker 3:Is actually my accent.
Speaker 1:Absolutely.
Speaker 2:I read that on your website that your exotic accent is included. Yes, yes.
Speaker 1:It is and it's a great accent. And it is, it's, yes, it is, and it's, it's a great accent, it's a and it is. It's interesting for, for, especially for Americans. We, we love a good accent, I mean we really do. I don't know what it is, we just do, and it just you actually want to listen. You want to listen but also beyond that and just real quick.
Speaker 1:obviously your message and your, your passion and your authenticity comes through. Yeah, if you just had the accent, it wouldn't be everything. You have to have all that content behind it. Yeah, exactly.
Speaker 3:But one day, when we lived in New York city after Philadelphia, one day I got a call from a TV producer and they asked me to come into their studio If I would comment on the public persona and perception of Chris Christie. Back then, oh, wow, and I said, sure, I had no idea. To be honest, who Chris Christie? Was. I was never in front of a camera, but which entrepreneur doesn't jump onto the first?
Speaker 3:big media opportunity. So I jumped into a cab, drove into that studio, said something about Chris Christie and they invited me back.
Speaker 1:Oh, wow.
Speaker 3:And back, again and again, and every single week, I found myself in between those well-spoken political experts with their picture-perfect English that used words that were so sophisticated, brad, and they sounded so yummy to me.
Speaker 2:I had no idea what they meant.
Speaker 3:And watching myself on TV. I hated it. I hated to hear myself in between those well-spoken experts. So at the holiday party one evening I approached the producer and shared that insecurity with him. One evening I approached the producer and shared that insecurity with him and he looked at me and said that's the reason why we invite you, because you sound like an international expert oh my gosh, that's crazy and you say things so simple that our viewers understand you, but they don't understand the others. Oh, that's amazing.
Speaker 1:That changed everything for me and gave me also a huge push off. Viewers understand you, but they don't understand the others.
Speaker 3:Oh, that's amazing. That's changed everything for me and gave me also a huge push off. So you had a limiting belief.
Speaker 1:You had a limiting, limiting belief that you're, that. You're not, you not having the maybe the english language at that moment mastered, which none of us do. Just so you know, I'm hearing new words and I'm 54 and I've been around here forever still hearing new words. I like what the heck, is that yeah?
Speaker 1:especially when he says words. I'm like what is that? Yeah, we speak real good, real good, that's right. So, yeah, it's an interesting story and that gave you the confidence to keep moving Absolutely Amazing. And now you're speaking. Now, for how many years? 10 years. No, for how many years? 10 years, no more than that 15 15 years 15 years wow, and it's funny you'd say so. What do your kids think of this?
Speaker 3:oh, they are so embarrassed. They are so embarrassed same as mine. Yeah, their mom is on social media, which is so that is hilarious their mom is on stages, which is so embarrassing sometimes, uh, in the airport, people recognize me because they have been in some sort of audience. Sure so embarrassing that is hilarious, but they are now in an age where everything related to parents is just embarrassing.
Speaker 1:Oh, yeah, yeah, we had a little talk about this before we went on and we had to kind of have the same time. It's the same thing. You know your parents as parents, they're like you're a dork. I mean like really, like, really, I'm like, well, you're not, you're not fun, you're not even cool at all. It's funny. So let's get back into some of the stuff that I really, I really enjoyed and I was telling you this before we went live is that one of the things that really caught my attention and maybe we can just dig into it a little bit more and just repeat it, cause I thought it was good Was the first impression stuff, cause no matter what you do in life, I don't care if it could be in your relationships, it could be, you know, dating, you know we talked about that.
Speaker 1:It could be business, it could be you're an entrepreneur, whatever it is. First impressions are just huge and we even talked about I think, what you brought up with was relating to the business of real estate was, you know, first impression on a house? You know we think of first impressions a lot of times, maybe on just people, but objects have first impression effects, absolutely. Yeah, so let's dig into that a little bit. When we talked about that, we talked about how the brain tries to justify. Can you go over that again and kind of explain how our brains work?
Speaker 1:Let's take a different yeah, different, different way yeah all of us traveled at one point.
Speaker 3:Yes, right and we, we checked in into a hotel. Yeah, let's walk into a lobby of a hotel for a moment and the receptionist is distracted and doesn't take care of you instantly, and you are already annoyed because you really just want to go into your room.
Speaker 3:And then finally the receptionist looks up and checks you in and then finally you end up at the elevator, and then do you notice how long it takes yeah, yeah that's the that the elevator comes down yeah and then you go into the elevator and then you look at the menu that is in the elevator and, oh my god, they it's too, I don't know, too small or too yeah right right but you're already annoyed about the options. And then your room happened to be just next to the ice machine and then you open the door and it has some sort of weird smell. And then you find that little piece of paper that the cleaning lady didn't catch when she cleaned the room I did, were you in my room at one.
Speaker 1:This sounds like my experience almost every time. So yeah, you see that, go ahead. Now what happens?
Speaker 3:It's a variety of unconscious biases working against that hotel brand, because at the very beginning, you had an interaction that wasn't positive and your brain is looking for proof, because human beings want to be right. We don't enjoy being wrong oh, it's so true right.
Speaker 3:So we are looking for proof and ignore anything that goes against our first initial opinion about something or somebody. Yeah, let's imagine we would have walked into that hotel and the receptionist would have welcomed us with a big aha with our name already, or something very positive. I promise you you would have walked to that elevator still so impressed by the welcome you wouldn't even have noticed that it took a little bit longer it's crazy that that elevator took. So that changes the whole thing.
Speaker 3:Yes, you don't even notice the menu then in the in the elevator, you don't you might have walked up and think oh, I'm so glad that I'm next to the ice machine because I'm gonna have a bottle of rosé in my room tonight, which sounds like a great idea. Yeah, it's right around the corner. Yeah that's.
Speaker 1:That is amazing. So we, so we, basically, and that's why planning that seed for any business, and when they always say that, you know, in Keller Williams we call the person at the front desk the director of first impressions. You probably know that because you know KW very well, but that's why they call it that they're the director of first impressions.
Speaker 3:Our brain is actually quite lazy. It doesn't like to work, and that's why we always take shortcuts, and those shortcuts that we take are based on past experiences that we have. And that's why we always think oh yeah, we're right, we have done this before. This is going to happen. Yeah, area that very often you are just very much influenced by your past experiences and by stereotypes that are influenced by the culture you grew up in, by the family that raised you, by the generation you are from, by your friends, your mentors, your colleagues, your bosses.
Speaker 3:Your brain is not as logical and rational as you think.
Speaker 1:It's funny. So now my thing with that then, okay, so there's two things there. We have the person that gave the experience, which would be the front desk girl, and there's the person that gained the experience, whether it be good or bad. Yeah, obviously, as a business owner, we really really have to make sure that that that right there, that interaction in the beginning, is absolutely the best that can possibly be, because otherwise, it doesn't matter how good the chef is, it doesn't matter how clean the room is, those kinds of things, those it starts to, just it starts there.
Speaker 3:It's way harder for everybody else to recover from that, and you know, one of my keynotes actually my signature keynote is called the power of choice, Because that person has the power of choice here to make the intentional choice to create an environment and an interaction with that person, to set a tone. It's all about setting the right tone in the very beginning to help the rest of the team to have an easier path to fulfill the customer experience in a way that this customer not just leaves happy but also comes back and talks with others about the experience.
Speaker 1:It's amazing. And that and then that too word of mouth I mean that can kill business right there. It's incredible. And you know the person that had the experience. You know, when we talk about this side of that story too, is there's a responsibility, I think, a little bit on that person to try to get to another level where they can look beyond those things too, and we talk about that a lot in different things that we do in sales. You can't just like go, oh, that person's terrible, and then that makes your whole day horrible. That doesn't work either.
Speaker 3:I catch myself every single day that I'm heavily biased.
Speaker 1:Yeah.
Speaker 3:Heavily.
Speaker 1:We all are. We all are, yeah, exactly.
Speaker 3:But I think that that's a huge step, that you are aware that, or self-aware, that not all of your decisions that you make are as rational as you think. Now here's the challenge with self-awareness. We very often think the older we become, the more experienced we are, the more successful we are in our business, the higher we are on a career ladder, the more self-aware we are. The opposite is true.
Speaker 1:Now, why is that?
Speaker 3:I call it the CEO disease CEO disease, got it yeah. Because that's a bias too. You are just confirming yourself that everything in the past you have done right.
Speaker 1:So we're doing this, we're patting ourselves on the back yeah sure.
Speaker 3:And, on top of this, the higher you are and the more power you have and the more influence you have, the less people are telling you the truth to your face.
Speaker 1:So true. So that's true too. Yeah, you're right, that's very true. You know, that is something that you don't even think about most of the time is that as you get older, more experience, more wisdom, you're actually worse at the self-aware. Being self-aware is so important.
Speaker 3:It is so important it is, and the only way to treat that is to again intentionally the power of choice to surround yourself with people of opposite opinions. I think as humans we have also a tendency to surround ourselves with a likes.
Speaker 1:Yeah, yeah, absolutely.
Speaker 3:Because we feel safe. And I consciously try to surround myself with people where I know we are on the opposite of opinions. Yeah, with people, where I know we are on the opposite of opinions, where we are on the opposite of lifestyles, where we are on the opposite of business experiences, because that helps me to become more self-aware, because it's like a mirror that they put in front of me where I see oh yeah, there's another perspective that I haven't seen.
Speaker 1:And also with what you do. As far as a keynote speaker, that type of person is probably in your audience. It might not be that exact person, but that, that makeup of personality is in your audience and they always say you got to know your audience. Right, it's, it's, it's very, you know, it's fun. One of the things I do when I come into a place like that, whether it be a bar, lobby or anything, and I get met with that type of not-so-good service, I make it my goal to make them smile. I really do. I tell my wife this a lot. I said, you know, and if I can't, I get kind of like mad. I'm usually pretty good at getting them to smile. I'll say something. It might be some smart ass comment I make or whatever, but usually I'll get them to smile. But to me, at that point I broke that little barrier there for a little bit, you know, and hopefully made a difference in their day or whatever.
Speaker 3:But that's a challenge I love yes, exactly, and it's funny and you and some people it ticks them off. You know I become yeah it's exactly and it's funny.
Speaker 1:And some people it ticks them off. You know they get worse, but some people they actually lighten up. You know One of the things they always say too when you're at the restaurant or a bar learn the person's name. I always do that. I have a good friend of mine. His name is John Gerhard. He was very good. He's very good with people, good sales. You will get so much better service if you ask for their name. Exactly Right, yes, do you see that too?
Speaker 3:Yeah, Because you travel a lot. It's the small details that matter.
Speaker 1:Yeah.
Speaker 3:You know, micro choices that have a macro impact.
Speaker 1:Yeah, and you say seven, and you were saying before seven seconds we have.
Speaker 3:Yes, yes and no.
Speaker 1:Yes and no.
Speaker 3:Yes and no. You know, there are many studies out there.
Speaker 1:Yeah.
Speaker 3:Some. I use one that says seven seconds, 11 decisions. There are others that say 13 seconds, four decisions. I don't know milliseconds.
Speaker 1:What they all have in common is that, first of all, people misuse studies just for the fact that they have a certain number To make it for their thing.
Speaker 3:Yes, exactly, and I don't want to do that.
Speaker 1:No, I got you.
Speaker 3:But the second thing that they have in common is it happens automatically and it has nothing to do with the fact if you're a good human being or not If you want to do it or not. It's just automated brain performance. It's survival.
Speaker 1:Is there a second impression?
Speaker 3:Absolutely.
Speaker 1:There is.
Speaker 3:There's a third. There's a third.
Speaker 1:There's a third, a fifth A sixth, there are thousands. How far does this go? Yes, there are thousands, so is it hard, but it's hard to break through that. First I would think, right, yes, so once the human mind, if I meet somebody, shake their hand, get their name and all that stuff. It's a very short period of time. We know there's going to be some kind of opinion that was made oh, that guy's red sneakers are stupid that kind of opinion, something like that. But from there on it's hard to reverse that back.
Speaker 3:Yes, brad, if I would give you a list of 30 items to memorize.
Speaker 1:That would be a problem.
Speaker 3:But I give you five minutes okay.
Speaker 1:Right, okay.
Speaker 3:And in half an hour I would ask you about those 30 items on that list. Which one would you most likely remember?
Speaker 1:The first five.
Speaker 3:And.
Speaker 1:And the last one Ah darn it, I fell right into her trap. Gosh darn it, yeah that into her trap. Gosh darn it, yeah, that's so funny right.
Speaker 3:It's a scientific.
Speaker 1:So the middle part doesn't matter.
Speaker 3:The middle part, it matters.
Speaker 1:Yeah, but it's not.
Speaker 3:But again, the brain is lazy, so it focuses in the beginning and then it goes to rest. It's so wild. And then, when it realizes the end is coming, it gets a week again. And so the first impression matters, but the last one matters too. We always say the first impression opens the door and the last one will determine if the client comes back through that door.
Speaker 1:You know one of the issues I have with that. Go up to meet somebody. Hi, my name is Brad Wiseman. Right, they say their name. My mind is doing the judging thing and if they ask me their name, like five seconds I have no idea what their name is. That's terrible. But they say have you ever heard of what you're supposed to repeat their name? I guess a couple of times. Do you have issues with that? Have you gotten past that? No, and it's gotten worse for me, since we are in a virtual world.
Speaker 3:Oh yeah, it makes it worse people on the screen first and then they walk up to me in person and they, they remember me and I'm kind of.
Speaker 1:I know I have seen you somewhere, but I have no idea who you are yeah, so it's not just me, then it's not just you know what I have maybe we are getting old.
Speaker 3:Look, look, this show could be over right now. You know what I have noticed. Or maybe we are getting old. Is there an option?
Speaker 1:Look, this show could be over right now?
Speaker 2:No, you know, what I have noticed is that, depending on if you make a good impression on the person, at the end the person will say what was your name again, because they want to remember your name. They always ask you.
Speaker 1:So that's a good one too, Cause then that's at the end. And now you, you've done with the, it's the telling you, you're, you're measuring people up. When you first meet somebody and you shake their hand, you say your name and then they say theirs. I never hear that name the first time it's it's, it's everything else is going on. It's hard to get past that. I always tell my wife this. Know what I mean when I do this. But I always tell her when we're anywhere if I don't introduce you, that means I don't know their name. So what that means is what she'll do is put her hands out high on Brad's wife Jess, and now they say, oh, I'm so-and-so and I'll go. Oh, I'm sorry, and then I get the name, yeah. So there's my secret, everybody.
Speaker 2:There's my secret.
Speaker 1:Everybody's going to be like he doesn't know who the heck I am. It's funny. But yeah, let's go into some of this other stuff. We didn't cover One of the ones, I mean, and obviously anything politics is always. It's just a touchy subject and we're not going to talk about sides of politics or anything. We're just going to talk about talking about politics. But there's a thing in political reputation.
Speaker 3:You know, do we alienate 50% of the people in our sphere for business if we talk about what we believe in? No, you alienate more than 50%. It's more than 50%, yeah. For the following reason I think the saying with the 50% just comes from the two parties.
Speaker 1:Two parties, yeah, okay, got it, got it.
Speaker 3:You will always offend one of the two, whatever you say.
Speaker 1:Right right.
Speaker 3:But I give you an example from my world, the speaking world. You lose more people than just the 50% in terms of, for example, referral business. Let's imagine you are a fellow speaker and I see you posting on your facebook page your opinions about uh, whatever site you are on and you are very outspoken, then you are off my list of referrals wow because I can't trust you anymore. I can't send you to one of my valued clients right because you are a risk oh man, that's what never thought about.
Speaker 1:The referrals part that's good, that's really good. You are a risk. Oh man, that's what never thought about. The referrals part, that's good, that's really good you become a risk to every single speaker bureau in the market right because nobody wants to book you, then yeah, because if you, if you, you say one word, you're you're gonna tick off a lot of people a lot of people.
Speaker 3:You become a risk to event planners. You become a risk maybe even to the people that agree with you politically yeah because they think wait, what if he's so outspoken online, will he bring that topic on the stage? I want to book him for his real estate business right right right for his business insights. I don't want to book him for his political insights. You might even lose the people who are politically on your side.
Speaker 1:Yeah, that's crazy.
Speaker 3:Make yourself a risk.
Speaker 1:Yeah, and that's why you just don't do it. I mean, yeah, but it was funny, it was on here before. I'm not sure exactly why I had on there. Let's go into one of the things I've been talking about recently on some podcasts and stuff like that is longevity in business. What is your take on that? That is something that's hard to do. A lot of times people will bounce around or they'll just get sick of it. So what do you think about longevity in business?
Speaker 3:I can only say that from my perspective of being a speaker that I have to reinvent myself constantly. When I entered this industry, I thought that at the very beginning I'm going to go up and then at one point, after a lot of hard work, right, that I can fly this way for a long time.
Speaker 1:Didn't happen.
Speaker 3:Didn't happen. It's always up down, up down, up down, and then you get tired and think when is this ever going to stop? And it's never going to stop. But you know, the waves up just become higher and higher yeah and they become higher if you reinvent yourself constantly. Four years ago no, five years ago I was at cirque de soleil. Oh, I love those shows and out of a sudden, I saw horses running across. The happened and it turned out that they used holographic technology, because they didn't want to use living animals anymore.
Speaker 3:And then during the pandemic, when everybody went to virtual presentations which. I never really fell in love with because I missed the human connection. I remembered that moment and started researching again, and during the entire pandemic I reinvented my entire speaking business and developed a technology that I now use on stage I've seen videos.
Speaker 3:It looks amazing world's first 3d immersive, where I turned the stage now into a 3D immersive environment with holograms and 3D imaging. So, long story short, this took five years. Four years of development. Since one year we are performing it. It took an enormous amount of money.
Speaker 1:I was going to say that can't be cheap.
Speaker 3:It took a lot of failure. I've learned a lot of lessons yeah, yeah, the first provider I learned worked with didn't work out.
Speaker 1:It took so many naysayers you're always gonna have that Because you're doing something different.
Speaker 3:And it took so much marketing and education of the market to launch something that has never existed before.
Speaker 1:Yeah, I've never seen it.
Speaker 3:But if I wouldn't have done it, I would be just another keynote speaker.
Speaker 1:Yeah, and I just encourage you when you think about your question and when you listen to this out there.
Speaker 3:If you just swim with all the others, then reinvent yourself and be ahead of the curve and do something brave. And do something uncomfortable, because the comfort zone is a very dangerous place to be.
Speaker 1:How many times do we talk about that?
Speaker 2:That's right.
Speaker 1:Nothing good happens in the comfort zone. No, it just doesn't. It's so funny and you're right on. I talk about longevity a lot in our business, because I've been doing this for 33 years and not every realtor makes it that long. And it's reinventing yourself Even down to the point where I say, change your picture every three to five years even more if you want to. A lot of people in business that use photos with their business they end up using the ones when they graduated from high school or you know stuff that's 10, 15 years old and people see you. They don't even know who the heck you are. They don't even recognize you. So it's that kind of stuff. But it's reinventing yourself, staying in your industry and actually pioneering something in your industry, which you did. Are we going to see that when we see you on stage that?
Speaker 3:when we see you on stage? No, not tomorrow.
Speaker 1:I got to see that at some point.
Speaker 1:But if I ever I mean, if you're ever around here anywhere near, I'd love to see that. Yeah, I'd love to see that. So, longevity, that was good. That was very good. Is there anything else? Let's talk about your books here. So you, you wrote a book a while ago called the image of leadership. 10 years ago. 10 years ago, 10 years ago, I wrote my first ever book, the Image of Leadership. So your book's in like what? Fifth grade, fourth grade now? But you, so you wrote this. And now what you did is you went back and you added all these different, 10 different topics, right? Or 10 different specialization.
Speaker 3:Longevity. After 10 years, I had to look into the mirror and I realized, you know what? What I thought 10 years ago is not as accurate anymore the world has moved on. You stopped talking about fax machines, right for example but you have one updated and then, to celebrate the 10th year anniversary, I released 10 special editions, my favorite one though is this one, that one there. Because it's here in your office.
Speaker 1:Yes, this one here is up on the shelf. It's been there for quite some time actually. Since we talked to you last, it's been there.
Speaker 3:This is the image of leadership for real estate.
Speaker 1:Yep and then I have for women which is a good one. Women yes, and then I got another one here, which is for sales.
Speaker 3:There's also one for healthcare, there is one for builders, movers and makers, there is one for government, there is one for hospitality. Wow, ten special editions out there specifically for the audiences. I am so blessed, brett, I was able to serve during the last 10 years.
Speaker 1:Yeah, that's amazing. How many thousands of people have you influenced? Do you think it's a lot? It's thousands.
Speaker 3:And I actually have an Excel spreadsheet. Oh my gosh, and it's always difficult because I don't go through and count them. But I know kind of, is this a 500-people crowd? Is this a 5,000-people crowd? And I'm a little above half a million.
Speaker 1:Oh my gosh. Now you want to talk about legacy, right yeah.
Speaker 3:You got to be proud of that. It's such a gift yeah.
Speaker 1:Well, you exude that. You are definitely one of the most out of anybody that we've interviewed and I love all my guests, but you have a radiance and a way about you. When you were on the streaming, Hugo and I talked about it after we're done with the show Um, we did the streaming show and you definitely have you're very authentic, very warm with your, with authenticity, the authenticity, and it's just great. I love it. So keep up what you're doing. It's really, really cool and we're going to be seeing you tomorrow. Is there anything else you wanted to ask?
Speaker 2:Yes, I have many questions, but I just limit myself to two. Okay, go ahead, go ahead. So, beyond Sylvie, beyond Sylvie, the speaker, but just Sylvie, the little girl that grew up that wanted to come to America. At be, the little girl that grew up that wanted to come to America, at the end of your life, what will you, what would you say, will be your greatest satisfaction? By by what will you measure the success of your?
Speaker 3:life as a person. At the end, at the end of my life, that is, oh my God, I'm going to cry.
Speaker 1:He's really good at questions. Yeah, he's going to fire me soon.
Speaker 3:He's really good at questions. Yeah, he's going to fire me soon.
Speaker 2:So I come from a very dysfunctional family very dysfunctional and I'm going to measure at the end of my life that I have created a relationship with my children that is not as dysfunctional as it happened in my very own upgrowing and my direct family wow, that's cool, good, that's good, very good now, uh, in everything that you do this is my last question everything that you do, as you mentioned in when you were talking, you were saying that what you thought 10 years ago may not be, may have changed, right, but what have you identified is is the characteristics of yours, or a guiding principle that, no matter what you, you yours. It's so in your identity, so ingrained that you, you think you'll always have it with you. What is that guiding principle?
Speaker 3:oh many, but let me share the one that guides me on the stage, if you don't mind. I don't have television at home, not for a specific reason. We just moved to Florida and never installed. I mean, there are sunsets, there are dolphins, there's the ocean, and after a while we realized, oh wow, we never installed the TV.
Speaker 1:So why install it? You don't need it.
Speaker 3:But when I watch a movie, I download something or I rent something. It's a very intentional choice, sure, and I downloaded or rented a movie. And did you ever have that? When you watch a movie and after three minutes you know, oh my God, probably that's going to be bad Many times. And then after 10 minutes, you know, oh, God, it's going to be really bad.
Speaker 1:Yeah, it's bad.
Speaker 3:And after 20 minutes you know, oh Lord, it is so bad. And after 40 minutes you are so far in that you think, well, now I just got to watch it to the end.
Speaker 1:Right.
Speaker 3:Because now you're committed, you're committed. Now I'm gonna watch it to the end. I watched this movie and after 90 minutes. Hugo, I was so angry at myself. Oh, I was so disappointed in myself because I thought to myself they just, I just stole 90 minutes out of my life that I will never get back.
Speaker 1:You're so right 90 minutes out of my lifetime.
Speaker 3:I will never get back, and every time I go on stage I do the math talking about half a million people. I do the math and think so there are 500 people out there. I'm going to speak for 45 minutes. How much lifetime am I going to steal that they will never? Get back, and that is my responsibility as a speaker.
Speaker 3:I'm going to steal time from their life that they will never get back. And I honor this stage like no place other earth, because I have the responsibility to make every minute worth up there for them that's great, that's good.
Speaker 1:Yeah, I, I agree with you. I mean, that's amazing because you are. It's a responsibility, like you said, it's about perfect word for it. If I'm going to take up 45 minutes of somebody's life, I got to make sure I'm I'm, I'm putting value in there, I'm putting in something that's going to mean something, something's going to change their life.
Speaker 3:And it's the greatest gift they give me to sit there and to listen to my work.
Speaker 1:And you're good at it and that accent, Well, you're very good at it. So I want to say again thank you for coming to the studio. I know it was not easy for you to be coming from New York to here and you had to rent a car and all this stuff and we really appreciate that. You did a lot out of your way and out of your comfort zone to be here and we appreciate it?
Speaker 3:No, I didn't. It's such a pleasure to be here, appreciate it? No, I didn't. It's such a pleasure to be here. I watched your 200th episode and I just fell in love with it.
Speaker 1:Oh, that's so funny, so funny.
Speaker 3:I appreciate that, but I was a little bit nervous because I had to step into the shoes or footprints of your children and your wife, and so I'm kind of I am nervous because you know they set the bar high in the studio. Yeah, they do they do.
Speaker 1:They definitely do. All right well, thank you so much for being here. I appreciate it. All right there, you have it, sylvia de justo man second time here or on the show and we are so grateful to have her. Looking forward to see her live on stage. Come see us here every thursday at 7 pm and meet some amazing people, just like sylvia, and hear some great stories. We appreciate you so much. All right, that's about it.
