The Shady Economist

E18: The Influencer Economy - Is it worth it?

Season 2 Episode 18

Drawing upon personal anecdotes from Ilma, (Instagram handle - 'hellomoia'), I discuss whether it's worthwhile pursuing a vocation as an influencer; the effect of rising influencer saturation on the labour market; what benefits brands receive from partnering with influencers; and why influences are in fact so influential.

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