Revenue Enablement Society - Stories From The Trenches

The Revenue Enablement Society's "Stories From The Trenches is where revenue enablement practitioners share their real world experiences. Get the scoop on what's happening inside revenue enablement teams across the global RES member community. Each segment of "Stories From The Trenches" share the good, the bad, and the ugly practices of corporate revenue enablement initiatives. Learn what worked, what didn't work, and how obstacles were eliminated by enablement teams and GTM leadership. Sit back, grab a cold one and join host Paul Butterfield, founder of Revenue Flywheel Group for casual conversations about the wide and varied profession of revenue enablement where there is never a one size fits all solution.

The wide and varied profession of Revnue Enablement ensures there is never a one-size-fits-all solution to be successful. Amidst constant change the journey to successful outcomes is never the same. Learn from your peers and gain insights on topics like:

-Building strategies and metrics that correlate back to revenue impact
-Gathering requirements to identify stakeholders
-Gaining buy-in and executive sponsorship
-Aligning with sales leaders
-Facilitating cross-functional collaboration

Host

Paul Butterfield

Sales and Sales Enablement Leader with 18 years of experience selling software and technology through direct and indirect channels. Expert in analyzing sales organizations and implementing sales process and messaging. Currently leveraging that experience to teach sales and customer success organizations to differentiate themselves by how they sell rather than price or product features. This transformation results in measurable uplift such as the increase in competitive win rates from 50% to 67%-75% inContact experienced.