PAVe: Big Tobacco Messed with the Wrong Moms
Every week on “Big Tobacco Messed with the Wrong Moms”, hosts Meredith Berkman and Dorian Fuhrman, two of PAVe’s co-founders, will discuss the youth vaping epidemic, sharing important information about everything from serious health risks to quitting resources. Moderating important conversations with top public-health experts, these MOMvocates will speak directly to parents and other key stakeholders across the country, empowering them to join the fight to keep our kids from becoming an entire generation of nicotine addicts.
PAVe: Big Tobacco Messed with the Wrong Moms
Episode 024 : Get Your Head Out of the Clouds
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Parents Against Vaping E-Cigarettes
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Season 1
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Episode 24
In this week’s episode, American Lung Association National President and CEO Harold Wimmer and Chief Marketing Officer Julia Fitzgerald introduce the organization’s parent-focused initiative encouraging adults to discuss the dangers of vaping with younger children. We love the “Get Your Head Out of the Clouds” campaign (talkaboutvaping.org) --created in partnership with the Ad Council--gently spoofing parents’ misinformation about e-cigarettes and the all-too-familiar reluctance to believe that their own kids might be vaping.