Inspiring Voices
Hello, and welcome to the Inspiring Voices Podcast, brought to you by Persyou Ltd. At Persyou we believe everyone can flourish. We offer coaching programmes that create coherence and flow in individuals and teams, shaping inspiring leadership and refreshed organisational cultures. In these conversations we connect with recognised leaders from across the world of education and beyond, from sport to politics to the armed forces. These influential expert guests offer listeners the perfect blend of theory, opinion and best practice guidance. These are go-to podcasts for leaders looking for insight and real, actionable inspiration, featuring fascinating people who have reached the highest levels in their field.
Inspiring Voices
Amanda Karr: The changing landscape of higher education in the US
In this episode, Director of Persyou, Nicholas McKie connects with Amanda Karr, Director of marketing and communications at the University of Texas, Austin, one of the biggest colleges in the US. The changing landscape of higher education in the US in explored with Amanda outlining how marketing is being adapted to meet the needs of a new type of student embarking on a different type of college experience. Key marketing strategies such as 'concierge marketing' and 'nurture' campaigns are identified and described providing you with ideas on how to attract students to your own institution. This is a fantastic conversation from a leading education marketing Director outlining ways forward for a sector in transition.
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