Beyond the Launch

Your Most Relaxes & Profitable Q3 Launch

• Chelsea Wallace

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What if you could achieve a wildly successful Q3 launch without sacrificing your well-being? Join me, Chelsea, the Launch Copy Coach, as I reveal how you can break free from the exhausting cycle of intensive launches or the low-effort approach that compromises results. 

I'll share addresses common dilemmas faced by her clients, that you may also experience, including managing energy and time while aiming for the best launch outcomes. We'll also tackle how you can explore new stories around delegation and support to achieve both spaciousness and profitability. 

Whether your Q3 launch is set for August or September, I'll guide you through identifying the support you need and optimizing your approach. 

Let's dive in.

00:04 The Importance of Q3 Launches

01:29 Challenges of High-Intensity Launches

07:54 Exploring New Stories and Support

13:27 Final Thoughts and Encouragement

Speaker 1:

All right, y'all welcome back to another episode. Today, I wanted to share about what's possible for your Q3 launches. So we're talking August, september times us starting to think about those times right now, because that time of the year is particularly great for launch results, and so I wanted to share what you need to be thinking about if you are planning to create your most relaxed and most profitable Q3 launch. Yet If this is the first time that you are meeting me, hey there, I'm Chelsea, the Launch Copy Coach, and I work with my clients to help them create a launch that only has one thing on their to-do list taking care of themselves and their community period. Everything else me and my team take care of, so that they have the spaciousness, they have the room to be spontaneously creative. They get to really be intentional with their energy, with their time, but they also get to show up. They also get to be there for their community and their people, and they also get to show up. They also get to be there for their community and their people and they also get to show up for their lives along the way. Right, there's no sacrificing happening here. We're not saying, okay, let's put life on hold for the sake of the launch. No, we're doing life first, launching around here With that in mind. We're thinking the most relaxed version of a Q3 launch. We're thinking the most profitable version of a Q3 launch. And as somebody as a launch strategist and high-ticket copywriter who has been on the back end of so many intensive and tons of moving parts types of launches, I can tell you that January and Q1 launches are typically like that, and Q3 launches are also typically like that August, september launchesically demanding, time, demanding and strategic, grain, energy, demanding like show up, demanding all the things, demanding, right. And so at this point you're thinking okay, my Q3 launch, I want to go all out, I want to see what's possible with this launch.

Speaker 1:

And that's typically where my clients are when they come to me. They're typically in a place where they are wanting to see what's possible with their next launch. They've launched their offer two, three, four, five, six times before. They want to go bigger, but they don't want that to require them half as much, 75%, as much as it did in the past. Right, they're in this position where it's like okay, I want to push the boundaries of what I've created in past launches, but I also want even more spaciousness than I've ever had before, even more relaxation than I've ever had. I want this launch to not pull on me and my energy and my time at all, so that the only thing I have to do is show up for my people and show up for myself. That's what my clients are typically thinking about when they start to think about okay, what do I want my next launch to look like? And as they're trying to navigate this space of I want more spaciousness. I want more room for taking care of myself, for taking care of my energy, for taking care of my time, but I also want the best possible launch results that I could ever receive. Then they end up in this spot where they feel like there's only two extreme realities at play. They end up in this place because they've experienced this before right, like this has been their reality, and so this is the story they've seen played out. These are the two scenarios that are playing in terms of what's possible.

Speaker 1:

When they think about this, when they think about this navigation between wanting more spaciousness but wanting their best launch ever, it's usually version number one, version number one. They are in a position where they run themselves ragged, they are tired, they are overworked. They are in the weeds in Zapier. They are overworked. They are in the weeds in Zapier, in ConvertKit, in Canva, doing all the things right. They're the ones who are gunning it and driving the launch. They're also managing all the contractors, all the team relaying messages to people. It's like telephone around here and it's driving them nuts. And they also have to show up for their community. Oh, and let's not forget, you know, be an adult and be there for their family and their friends and take care of themselves and I don't know pay bills and live life Right. So there's this high energy, high time demand. And this is version one of the reality in their minds. And this is version one of the reality in their minds.

Speaker 1:

Version two of this reality is to just not go hard, make it a super lazy launch, make it ridiculously easy, but forfeit the results that would come from an intensive launch, that would come from giving it their all, that would come from really, really showing up right, because they're playing with this idea of I want the best launch results I've ever created. I want to go big, I want to see what is possible if I give this my absolute best shot, and I also want to take four naps a day, and I also want to do Pilates whatever I feel like and not have to worry about whether my launch emails are going out. And I want to actually have spontaneous brunches with my family and friends and not have to worry about oh right, did I fix that zap the other day? Right? So they're in this tension. And so these two extremes are the only extremes that they can possibly see. I'm like I run myself ragged. I am the one who's driving the launch. I am the one who's coordinating with everybody. I am the one who's making sure everything gets done. It's on me and therefore it demands so much of me, but I know that that way I can get the results.

Speaker 1:

Or extreme B I do something super lazy, I do the bare minimum. I just get something done, publish something, get it out there, and I know that it's not going to be the launch that gets me the best results I've ever seen, but it'll be done. And so these two extremes are uncomfortable for my clients because, remember, they're playing with this dynamic of and this might be they're playing with this dynamic of and this might be you, too, playing with this dynamic of. I want the best possible results. I want to see where we can go with this. I want to embrace all of the possibilities to the extreme right. I'm talking high five figures, six figure launches, bigger than I've ever had before. But I don't want to be the one to be giving all the energy and the time and driving this thing and so they start to think that their only options are okay.

Speaker 1:

Either I run myself ragged again and do all the things or I don't get the best launch ever that I wanted. Or maybe I tried to hire but I've tried that before and that hasn't really quite worked out or maybe I just turn this thing evergreen and set it and forget it. But then I still have to try to drive traffic and I still have to actually create the funnel, and I don't even have the bandwidth to start to think about that. So they're in this place where they're stuck right. There's a ton of considerations. Maybe you're in this place too. You have a ton of considerations. You have a business. Maybe you even have a nine to five that you love, that you're still working in, you're serving your clients, you're showing up for your people. It's a lot.

Speaker 1:

And what I want to encourage you, if this resonates with you at all is to start to think about what you want to prioritize more, and is that priority worth it to you to try to write a different story? Because what typically happens is my clients that are in this tug of war. They come to me and they've tried hiring, they've tried getting help before, but it hasn't worked. And that would be like the immediate place that people go to Let me get help, let me get support right, outsource, delegate, do all the things. So it's not on me to drive this thing right, but it hasn't worked out. And so the story they tell themselves is that help and getting support are not on the table for them. That's not an option because it hasn't worked out in the past.

Speaker 1:

But when you sit in that story, you can end up in this tug of war, in this like do I go all out and run myself ragged or do I do a less launch than what I actually want? You can end up sitting in that place of being stuck trying to make that decision for much longer than you need to. So if we are prioritizing spaciousness and our most profitable launch, the most relaxed and profitable launch ever, if that's what we are prioritizing, then we now have an opportunity to say is that worth trying to write a new story? Is that worth trying to investigate what kind of help might be out there, different kinds of help that might be out there? Is that worth really thinking about what went wrong the last time and how I can seek support differently, hire differently, explore different avenues and options for delegation and optimization, tap into AI, tap into all the other resources that might be available for me?

Speaker 1:

Is prioritizing my most relaxed and most profitable launch ever worth pursuing that new story, or is it not worth it? And am I just gonna keep the story that I've had? That help, that delegation? It's not easy. It's not gonna work.

Speaker 1:

So my only two options are run myself ragged or have a lesser launch than I want, or maybe a third option don't even launch at all, just turn the thing evergreen and forget about this program altogether. So I want you, if this resonates with you at all, to think about this question, because if your most relaxed and most profitable launch ever is worth exploring a new story, then you don't have to sit in that tension of do I run myself ragged and give up my desire for spaciousness, or do I give up my desire for my best launch ever and just keep it super lazy, but I still get to have the spaciousness I want. You don't have to give up anything. You don't have to sacrifice anything. You just have to be willing to pursue a new story. You have to be open and curious about what's possible around help, around delegation, around resources for optimization and I'm not saying this just because this is what I help my clients do.

Speaker 1:

Okay, there are tons of options for help out there. There are tons of great launch agencies out there. Like, I know a ton of people. I can recommend people to you if you want. Okay, yes, I help my clients do this on a daily basis, but I'm not the only option for help and support.

Speaker 1:

But what do you want to prioritize? What do you want to explore? What's worth the energy and effort and time to create the spaciousness and the most profitable launch ever that you desire? Because if that's the priority and if that's worth it to you, then a new story might be worth writing. At this point, you might want to reach out to me, reach out to other launch agencies, start doing some research right and start looking for somebody who will also prioritize the things that you want to prioritize, who will put at the top of the list your spaciousness right and weigh that as equally as the most profitable version of your launch that you've ever had of this program. Anyway, I've worked with my clients to help them figure out this tension, to really support them around their spaciousness.

Speaker 1:

And when I say four naps a day, when I say Pilates in the middle of the day or whenever you want, when I say spontaneous brunches, I'm using those scenarios as examples of the spaciousness that my clients desire, because this is what they've actually lived out when working with me. When we work together, they take as many naps as they want, okay, because they know that they can trust that somebody who also prioritizes spaciousness, somebody who also prioritizes their most profitable launch ever, is working with them, is in the background, taking care of things, making sure all the I's are dotted, all the T's are crossed and that they have that space they need to take care of themselves, to show up for their community but also show up for their life. All that to say, if you are in a position where you're thinking about your Q3 launch, you're thinking about do I push hard and see what's possible, see if I can make this my best launch ever? Or do I not push? Do I not run myself ragged? Do I give myself that space, but give up this dream and this idea of what's possible? Give up this dream of having my best launch ever? I want to let you know that you don't have to give up anything, that you get to have both, and you just have to decide. The decision before you right now is simply this Is pursuing a new story around help, around delegation, around support, around having the resources and the who that I need to help me achieve both of these dreams.

Speaker 1:

Is that worth doing some research and talking to people having conversations right now? Is that worth putting aside my old story of help? Doesn't really work for me in launches or I've tried this before and it hasn't really worked, or I've been disappointed before. Is your spaciousness, is your most relaxed and profitable launch ever? Is the possibility of that, is the lushness and richness of that worth exploring? A new story for you?

Speaker 1:

Because, if it is now's the time to start to do some research, now's the time to start to think about this. Now's the time to start to make notes about the questions you want to ask people who might potentially be helping you. How do you want to interview these people? Because that's basically what it's going to be. If they invite you to a sales call or a discovery call or you're talking in DMs, it's basically an interview. So now is the time to start to think about what kind of help do I actually want? How do I want these people to prioritize the spaciousness desire that I have the best launch ever desire I have? How do I want to work? How do I want to work with these people? What do I want them to do for me? What will lessen the demand of a launch on my time and my energy? These are the questions that it's time to start asking If you want to be in a position where you don't have to sacrifice your spaciousness for your best launch ever.

Speaker 1:

You get to have both y'all. You get to have both. All right, that's all I wanted to share with you today. I really hope this was valuable for you. If you are currently working on a Q3 launch and you want to talk this through some more with somebody who's worked on a ton of launches, who knows what it's like to be in this tug of war position, with someone who has supported clients through this position. Feel free to DM me. I'm here to support you. I'm here to help you figure out what your best next move is. It might not be with me because I work with a specific kind of client, so it might not be with me, and I'm happy to recommend you to someone else. But the point here is you don't have to give up anything. You get to have your most relaxed and your most profitable launch ever. That is fully available to you for Q3.