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Beyond the Launch
Welcome to "Beyond the Launch," where we peel back the curtain on what comes after those flashy 6 and 7-figure launch success stories. Hosted by Chelsea, with 8 years of expertise in the launch game, we're diving into what happens when the launch party's over, the digital doors are closed, and the high of the hustle fades into the background. We're here to explore the unspoken journey of dreaming beyond the moment when you've hit all your goals, navigating bigger and bigger revenue months when it's more money than you've ever had, how to avoid self-sabotage when you're feeling like you *should* be doing more, and the discipline required to maintain focus and keep your business doing its job, while you explore your next steps. Join us as we tackle the mental, emotional, and strategic challenges experienced by seasoned entrepreneurs who are looking for more beyond their best launches. We're having raw, real, and candid post-launch conversations for the veterans of the launch game. The ones who've been in the trenches, seen it all, and are questioning what lies beyond the best versions of their launch. Subscribe now and let's get into it.
Beyond the Launch
Is Launching Still Your Best Growth Pathway
In this episode, I address course creators and coaches contemplating the effectiveness of launching as a growth pathway for the rest of 2024.
I highlight the evolution of CEOs, businesses, and their audiences, and explore the importance of balancing business and personal growth.
I propose a shift from hands-on involvement in launching to leveraging support systems, enabling entrepreneurs to focus on thought leadership, building brand authority and audience connection, and solving more sophisticated problems for the more advanced members of their audience and for the business on a whole.
This approach can enable you to have your highest revenue launches ever without sacrificing your quality of life.
00:00 Introduction: Is Launching Still Your Best Growth Pathway?
03:17 Evolving Business and Audience
06:13 Rethinking Your Launch Strategy
08:14 The Role of Support Systems
10:29 Deciding Your Role in the Business
Welcome back to another episode, y'all. Today we're tackling this question is launching still your best growth pathway? This is for all of my business owners who are starting to really think about what's possible with their launches for the rest of 2024. They are in a position where they're maybe starting to think should I be thinking about maybe going after like a six launch? Am I in a position where I could just see what's possible? Right, and they're evolving on multiple levels. They're evolving as a CEO, their business is evolving and their audience is evolving.
Speaker 1:If this sounds like this is you keep listening, because today I want to talk about this. If this is the first time that you are meeting me, hey, I'm Chelsea, the Launch Copy Coach, and my clients come to me when they are in this position, when they have determined that it's time to grow their reach and grow their influence in their industry even broader than they have in the past. They're going after bigger goals than they've ever gone after before, but they're not trying to run themselves ragged a long way. They're trying to go steady. They're trying to be sustainable. They're trying to live a full, rich, meaningful life. They're trying to take like four naps a day, spontaneous Pilates just because spa days, just because staycations, just because right, they're trying to be and aiming to be and intending to be very fully present for their lives and not sacrificing their life for business. But they're also moving the business forward and in the driver's seat and progressing in bigger and greater ways than they thought possible. They're looking to have both. They are looking for the business growth and the launch growth and they are looking for the personal growth. When they come to me, I work with them so that the only thing on their launch to-do list is taking care of themselves and their people. Me and my team take care of everything else. So if that's you, welcome to my world. We do live first launching around here. This is what it's all about.
Speaker 1:So I wanted to tackle this question today because my clients typically come to me in this position, where they are the ones who are usually neck deep in the launches. If they go all out, the launches run them ragged. If they want bigger launch revenue, they have to show up and be the person in the driver's seat, hands deep in everything, neck deep in everything, writing all the content, doing all the copy themselves. They have support, but they're still the ones in the platforms in their software. They're still the ones drafting everything. They're still the person. So the team is fairly small and they're in a position now where they have grown significantly. They're financially secure. They've got recurring revenue. They've probably got evergreen funnels. They've got like payment plans coming in. They are locked in financially. That's not a question anymore. They're now starting to go beyond that and dream about what's possible. Could I have my biggest launch ever? What could that look like?
Speaker 1:Growth in their business and growth in their launches is a priority for them and on top of all of this, as I mentioned before, they're evolving as a CEO, as a person. Their business is evolving in terms of the results that it's now able to bring in, the size of their community, et cetera, and the resources that they now have developed and have available. But their audience is also evolving. They're now in a position where the people who followed them years ago when they first started they are now dealing with different problems. They are now asking more sophisticated questions. They're now wrestling with more sophisticated problems. Meanwhile, the audience is still growing as well. So not only are people dealing with more sophisticated problems and kind of ascending in terms of the problems that they're trying to solve. But more people are still coming in at the bottom, in the middle and at the top of all tiers of sophistication. We've still got tons of new people who are just finding them, just coming into their world just answering the basic questions that they help people answer. They've got people who are coming in at the intermediary level, who maybe done some other work with other coaches or done other work period on them, on themselves and their business or in their lives, and they've got people coming in at the higher level. So the audience is evolving and growing.
Speaker 1:The business is evolving and growing, the CEO is evolving and growing and now asking is there a way where I get to have my best launch ever, my highest revenue launches ever, without running myself ragged, where I can also dedicate the creative energy, the strategic energy, the mental space and time that I would normally be putting in when I was neck deep in the launching? Can I dedicate that to serving at a higher level? Can I dedicate that to growing my influence in my industry? Can I dedicate that to really starting to serve people who are solving more sophisticated problems? Can I dedicate that to really starting to serve people who are solving more sophisticated problems? Can I dedicate that to my thought leadership right on these sophisticated problems and starting to speak more about those problems? These are the questions that they are asking. If this is where you are, if you are now thinking to yourself Q3 is coming up, q4 is coming up.
Speaker 1:I'm not trying to run myself ragged with any kind of launch right now and I actually have some VIP days that I want to run. I have a summit that I want to put on. I have a conference I want to play with. I have one-on-one clients that I want to help solve some really sophisticated, intensive problems. But I also know that I want to move this business forward. I want to increase my impact. I want to move this business forward. I want to increase my impact. I want to advance my influence. So I want to launch and I want to bring in a next big cohort probably my biggest cohort ever into my programs. So what do I do? How do I balance that?
Speaker 1:If you are asking this question, I want you to start to think about is launching actually still the best growth pathway for you? You to start to think about is launching actually still the best growth pathway for you Is dedicating your creative efforts, your strategic brain, your mental space to launching still the best way to get to those bigger goals that you have. Because in a past iteration of your business, in a past iteration of your clients and audience, in a past iteration of your business, in a past iteration of your clients and audience, in a past iteration of you, this was the best use of your time and effort and energy and creativity and mental space. This was the best use of it. Is launching, is being that deep in all the stuff. But now that you have evolved, now that your audience is evolving and I should say is evolving, you have not finished evolving, right, you're stepping into a new evolution of yourself as a human being, as a CEO.
Speaker 1:Your audience is asking more sophisticated questions and looking for solutions to more sophisticated problems. You want to talk about more sophisticated problems and talk about the answers to those problems, and your business needs to also continue to grow and serve your growing audience in terms of size, but also growing audience in terms of sophistication of the problem. This is multiple fronts. Here we're navigating a lot. So is launching the best use of your time, effort and energy?
Speaker 1:Right now, I want to propose that it's not. For my clients. It's usually not and therefore you need to start to ask yourself the question okay, if growth is a priority, if not sacrificing myself is a priority right, we're not doing that anymore. And if talking about addressing leaning into higher level problems, more sophisticated problems, is also a priority, how do I juggle all of these things and still meet the minimum requirements of what it takes to launch and have my highest revenue launch ever? How do I make that happen? And, more importantly, not so much how, but who do I need to look to to support me in making this happen?
Speaker 1:Because usually these questions are not how questions, these are who questions. These are questions that you need to look for a person, a resource, a system to support you, because you have to be the person in the driver's seat of the business, but you don't have to be the person in the driver's seat of the launch. You have to be the person who advances the business's influence, your thought leadership, who advances the visibility of the business. You have to be the person who creates curriculum. You have to be the talent, but you don't have to be the one that drives all the systems to support the talent. You don't have to be the one to drive all the systems that support the business. Your role is changing as you evolve, as your audience evolves, as your business evolves, and so the launch has to change.
Speaker 1:The way you do launching has to change. I want you to consider what it could look like for you to be the talent and to have somebody else support you with the systems. Have somebody else be the ones who are in the launch, crafting mostly everything for you, and all you have to do is add your special spice to it, add your thought leadership to it, refine what they help you create and then show up and love on your people and, of course, love on yourself along the way too. That's all you have to do. You don't have to be the one coming up with a subject line for the email. You don't have to be the one crafting the entire launch event like a challenge or a webinar. You don't have to be the one who is doing everything from scratch, trying to fix the zap, trying to figure out why many chat didn't fire. That's not on you anymore.
Speaker 1:So if you are in this position where you are evolving as a CEO, where your audience is evolving and solving more sophisticated problems than you used to solve for that audience, like even six months ago, fam right, because the world is changing very, very quickly and people's consciousness, people's awareness, their awareness of the problems they want to solve and where they want to go in their lives is also changing very rapidly, and so your audience could have changed even from just six months ago. So if you are evolving and your audience is evolving and your business is also continuing to grow, you don't have to ask yourself the question what role do you want to play in this business? Do you want to be the operator? Do you want to be the person who's in charge of all the systems and the admin? Do you want to be that person? Or do you want to be the talent? Do you want to be the one who focuses on thought leadership? Do you want to be the one who is working in a greater capacity with higher level clients, solving more sophisticated problems, becoming even more visible, increasing your influence in your industry and serving in a greater way? Those are the two options before you, and now you get to decide.
Speaker 1:Think about this, consider it. If you've got questions about how this works, this is what I do with my clients all the time, and I do have at least one spot available in my client calendar to support with Q3 and Q4 launches. And my clients are exactly in this situation. They're advancing their thought leadership, they're advancing their brands, they're increasing their influence in their industry. They're living life really fully and fulfillingly along the way Fulfillingly is actually a word, because I don't think it is, but we'll go with it and their businesses are growing and their launches are happening and they're like their biggest revenue launches ever.
Speaker 1:You get to have all of it. You don't have to give up one thing for the other. You don't have to sacrifice yourself for the sake of a great launch or your best launch ever. You don't have to sacrifice your creative energy and your thought leadership and your desire to solve really sophisticated problems for the sake of your best launch ever or for the sake of yourself either. All three get to coexist in a really beautiful synergy and alignment that creates so much spaciousness for you and creates so much freedom for you and expansiveness for you. You get to have all of them.
Speaker 1:Like I said, if you've got any questions about how you can do this, please feel free to reach out to me. Remember you are looking for a who to solve this problem, not a how. It doesn't have to be me. I only serve a very specific kind of client, so it doesn't have to be me. It can be somebody else. But the point is that you ask these questions and that you start to find who is the person with the system, who is the person with the similar values, who is the person that I can trust, who is a team I can trust to support me in synergizing and aligning all three of these things. I look forward to your DM. I look forward to talking with you about this some more.