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Beyond the Launch
Welcome to "Beyond the Launch," where we peel back the curtain on what comes after those flashy 6 and 7-figure launch success stories. Hosted by Chelsea, with 8 years of expertise in the launch game, we're diving into what happens when the launch party's over, the digital doors are closed, and the high of the hustle fades into the background. We're here to explore the unspoken journey of dreaming beyond the moment when you've hit all your goals, navigating bigger and bigger revenue months when it's more money than you've ever had, how to avoid self-sabotage when you're feeling like you *should* be doing more, and the discipline required to maintain focus and keep your business doing its job, while you explore your next steps. Join us as we tackle the mental, emotional, and strategic challenges experienced by seasoned entrepreneurs who are looking for more beyond their best launches. We're having raw, real, and candid post-launch conversations for the veterans of the launch game. The ones who've been in the trenches, seen it all, and are questioning what lies beyond the best versions of their launch. Subscribe now and let's get into it.
Beyond the Launch
3 Overlooked Launch Tactics That Take Less Than 1 Hour to Implement
In this episode, I share 3 overlooked but highly effective tactics to boost your launches. And the best part? You can implement them in under 1 hour.
If you've launched your program more than once you already have the resources you need to implement at least 1, if not all 3 of these, so no excuses! If you have a VA, get them to help – you'll see the positive effects all over your next launch.
These strategies are designed to be actionable, simple, and highly impactful for improving launch outcomes without days of effort.
00:42 Tactic #1
06:21 Tactic #2
09:25 Tactic #3
Welcome back to another episode. Y'all, today I wanted to share with you what I'm seeing working in my clients' launches, and so we're gonna talk about three overlooked launch tactics that you can implement in less than an hour super simple, easy done. These are tactics that I've seen really work to improve and boost results in my clients' launches, and so I am thrilled to be able to share them with you all today. Thank you so much for joining me, for tuning in today. We are going to dive right in, because this one is designed to be quick, actionable, implementable. So I'm not going to spend all day on this, and neither are you. First things first, if you have intake forms for any of your programs, any of the programs that you are wanting to launch in the next three to four months, if you have an intake form and, or if you have a testimonial form, and or if you have a survey that checks in with people who didn't purchase, I want you to go pull those things up right now, because those resources in your business are gold mines. Please, y'all, don't leave your intake forms and your testimonial surveys and your surveys checking in why people didn't buy. Don't leave them sitting in your Google Drive. Please go open those things up right now, because the first tactic that you can implement in under an hour to create results in your launches super simple is creating an epic fast action bonus based on what you're seeing in those forms. People are literally breaking down for you their thought processes, their objections, their beliefs, what's working for them, what's not working for them. Those surveys y'all are such a goldmine and if you don't take advantage of them, you could be legit missing out on one of the biggest revenue generating tactics in your upcoming launch. I'll give you prime example.
Speaker 1:When I worked with one of my clients recently to launch a program that she launched a couple times before, we said, okay, hold the phone, why are people not buying this program? What are the objections that we're getting? And, of course, like there was the price objection. But we really dug deep on that. I took a look at all of the surveys from all of her past cohorts and I was like, oh no, people are really concerned because the program was designed to help people go from blank spaces in their calendar to being fully booked out with clients and they were really concerned about the probability of getting those results. They were really stuck on believing that those results were actually possible, that the program could do that for them, and it could do that in the time that we promised because it was an eight-week program. So we said, okay, this is the specific objection. Let's create something that directly addresses this objection. And I asked my client this question that directly addresses this objection. And I asked my client this question. I said, okay, is there a way that we can prove to them that we will fill up their diary in eight weeks? Is there a way that we can show them that this is very, very possible from the moment they first say yes to the program? So we brainstormed, we thought about it and we designed a seven-day bootcamp that literally would fill up their diary even before the program curriculum actually started. Can I tell you how many people bought this program simply because of that bootcamp that we were promising? She had record sales notification breaking sales came in and best launch of this program ever, one of the best months in her business, finally creating a six figure month. It was bonkers, but this is the power of a really powerfully designed fast action bonus.
Speaker 1:And your surveys are the first step to that. So if you have them sitting in your Google Drive in your Google Forms, in your type form, in your job form, wherever you keep these surveys, take 15 minutes to just go through them today and brainstorm for the next 45 to really think about what is really the objection that I'm seeing here and how can I address it. That's the first tactic. Get into your surveys. Create some epic, fast action bonuses that really create safety and certainty and confidence for your people, because that's what's going to help them recognize that your offer is the offer for them. So you want to recap go through your testimonial surveys. If you have an intake survey, go through that, because the intake survey is really where people are at when they get started. So they're stuck on what's not going to work. They might have some doubts, they might have some hesitations. So your testimonial surveys, your intake surveys if you send, at the end of every launch, a survey asking people why they didn't purchase as well, that survey is also really powerful for this kind of thing.
Speaker 1:And if you are one of those educators who really go the extra mile, if you're one of those coaches who go the extra mile and you have kind of almost milestone surveys as people go through your programs, every module, you have a check-in. You're asking did you get any takeaways from this? What was your biggest takeaway? Where were you stuck on? So if you have milestone surveys as well, those are ideal for you to go through. All of those surveys, where you're getting feedback from your audience, from your students especially, are gold mines.
Speaker 1:The thing that we all need to realize is that when we have rockstar people inside of programs, those are the people we want to replicate. Those are the people we want to keep coming in, and so if we address the things that they were hesitant about when they were coming in, chances are in our audience there are people who are hesitant about the exact same things. There are people who are concerned about the exact same things. So if we can get them in the door, chances are they'll be rockstar people too. So check your surveys, hop into your Google Drive. Let's get this going. All it takes is an hour to do this. You don't have to spend a whole week.
Speaker 1:Second tactic super overlooked that is, boosting my client's launch results right now is one that you've probably heard before, but you rarely ever do, because I never used to do this either. So I get it. This one is circling back to your current clients and checking in with them. Clients who've gone through your program, gotten the results, exited the program. Or maybe they've gone through the program and gotten mediocre results, but they know it's because they didn't do the work. They love the program, love being coached by you, but they just didn't get the full 100% results that you were promising. But they don't have a problem with you, they love you, they love the program. Check back in. Literally, you can send a DM right now. Super simple script hey, ning, checking in on how you're doing since we closed the program.
Speaker 1:I know XYZ was a sticking point for you. How's that going? That is a super simple check-in. But what you are able to do from there is see if they need your support and you can offer that support. It's always easier and this is why I say we've heard this before but we do not do it it is always easier to upsell and retain current clients than it is to try and go find future people. But we always are trying to find new people and bring new people in and market to new people. Yeah, just go to people who've gone through your programs before Again, prime. Example client that I was helping with her've gone through your programs before. Again, prime example client that I was helping with her launch recently, supporting her during her launch.
Speaker 1:We just went back to people who've gone through the program before. We were like hey, we know that this program was really supportive to you, we know that you didn't get all of the results and we know that your access expired. So if you wanted to join us for a new cohort, this is the last time you're going to be teaching it live. There is a discount available but it's expiring and we do have these extra bonuses. Would you want to join us? Super simple, easy done.
Speaker 1:We got a good chunk of people coming in, maybe about 10, 15, maybe even 20% of our sales came in just from the people who had gone through the program before and wanted to join us again. And all it takes is just a conversation, just a quick DM, just a quick email to start the conversation, get them thinking, get them reconnecting with you, and they already appreciate the work that you've done and the ways that you've helped them. So, coming back to you, there's no big objection. The trust is already built. They know the goodness and the glory that they will receive from working with you. So it's a much easier. Yes, this is super simple. Y'all you can implement it. As a matter of fact, in less than 15 minutes. You can just pull up a quick list in your CRM of the last 10 people who've gone through your program, maybe in the last six months. Just reach back up see how they're doing. That's the second tactic super overlooked but easily implementable, super actionable and really can bring in a chunk of the revenue in your next launch. The third and final tactic is actually really connected to this, because a lot of the time we neglect the human and just the simplest form of connection for all of these fancy tactics.
Speaker 1:In our launches we're trying to do Facebook ads and multi-day events and all of these things, not realizing that sometimes it's literally just the conversation that gets people in the door. What we've been doing in our clients launches is just implementing and creating more opportunity for conversation, just really reconnecting with our people. Prime example one of the people who well, not one of like one of my clients who was launching recently I'm just using all my clients' launch examples just so you see this is possible, right? What we were doing was launching a super high ticket program for her and we decided okay, we're just going to ask the question hey, do you have any questions for us as a part of our many chat automation? This is what I mean by creating opportunities for conversation right as a part of the many chat automation. This is what I mean by creating opportunities for conversation right as a part of the many chat automation. Right at the end, we just said, hey, are there any questions that you want us to answer? During our live stream series? Y'all so many questions came back, so many opportunities just for conversation, just for hearing where people are at, just for helping them to identify the problem.
Speaker 1:Do you realize how powerful it is If you could just have a conversation with somebody and help them identify the problem? My former finance coach, diamond, is on right now and she and I started conversations of whether or not we were going to work together, maybe about two to three months before I actually was certain that I was going to work with her. We had a conversation. I was like shoot, diamond, this was extremely valuable. I now clearly see that I have a severe problem that I need to address and you best believe I worked it out in the budget and I was like girl ready, sign me up, let's go. This is the power of helping someone even just identify the problem, just having that conversation. And there are a portion of those people who start that conversation with you who are going to say yes, to work with you Again for this client. A good chunk of the people who enrolled in that program somewhere between 10 and 20% were actually started from those conversations of hey, do you have any questions you want us to answer?
Speaker 1:Super simple question, easy peasy. It don't take you five minutes to do this. But it starts with creating those opportunities. It starts with you reaching out. Don't sit back and wait for people to come to you. Don't do all of the drama, drama in your launches when you can just do something simple and superhuman, right, like this is just a human thing. We talk to one another. Can we just humanize this whole process, please? Can we just create opportunity for this connection, for this trust? It's super simple y'all. It doesn't have to be complicated, it's extremely overlooked, but when you do it, when you do it, that trust skyrockets, that connection is created.
Speaker 1:People feel safe with you when they know that they can ask you a question and you give them a genuine answer. You check in with them. You're honestly just trying to support them along their journey and help them to get to a place where they feel confident enough to take action, whether that action is with you or somebody else. Simple works. So if you today are thinking I've got a launch coming up in the next month, two months, three months, four months especially for my people who already know that launches run them ragged Anybody in the building who already know that it is a high pressure experience, who already know that they do want to create more results in their upcoming launch, but it's a lot to create those results, let's just roll it back. Let's just roll the whole thing back. Keep it super simple. Humanize your launch process and start to create those connections. Your people are there. They've given you all the gold you need to create the gold for them. So get to work. It doesn't take that much. It doesn't take that much. It doesn't take that long. You've got this. I really hope that you give these tactics advice If you have any questions about your launches.
Speaker 1:If you are launching in the next four months and you are thinking to yourself, you know what I may need a little help. I'm here, dm me, let's have a conversation. Let's have a conversation, let's see what your best next step would look like in terms of planning and executing a launch that does not run you ragged, that actually enables you to enjoy your life along the way. Yes, how about that? So DM me if you've got questions, if you've got concerns, we can have a conversation and until next time, take care.