Quality Meat Scotland Podcast
Spanning topics including market trends, brand communications and industry development projects, the Quality Meat Scotland podcast will draw together sector experts with farmers and stakeholders to hear their views and the all-important facts about the Scottish Red Meat industry.
Quality Meat Scotland Podcast
Series 11, Episode 1 - Love Meat Tender
In this episode, the conversation focuses on meat eating quality. The discussions are with Bruce McConachie, QMS's Head of Industry Development and Dan Gilmour, a third generation butcher from East Lothian.
For the red meat sector to be able to meet the challenges of a global marketplace improving the eating quality and consistency of our red meat is essential. This podcast gives a great insight into QMS's Meat Eating Quality report, which is encouraging the red meat sector to discuss how Scotland might change its determining the consistency of how meat tastes, eats and cooks. The work was carried out by Birnie Consultancy and points to a number of key themes that affect the eating quality of a piece of meat, and why it matters.
Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast