Can technology borrowed from biological studies reveal the ways in which gender and other factors influence how humans choose? Caltech neuroeconomist Colin Camerer takes us behind the scenes, describing how he gains a deeper understanding of decision-making behaviors by looking inside the brain as choices are made.

Colin Camerer is the Robert Kirby Professor of Behavioral Economics and the T&C Chen Center for Social and Decision Neuroscience Leadership Chair and Director at Caltech.