Mastering Risk
Risk cannot be eliminated, disasters cannot be prevented and you cannot purchase your way to an insulated life. You can identify, codify, judge and mitigate risk in your professional and private life.
Non-apocalytpic evidence-based risk and preparedness education, for individuals, families, solo-entrepreneurs, businesses and communities.
Your host, Dr. D is a veteran, professor, author and entrepreneur.
No one is coming to help, so you and you alone are responsible for your outcomes. The choice is yours, choose wisely.
Mastering Risk
Entrepreneurship in Emergency Management
EM has an ideological frame that it belongs in the public service or the not for profit field. There is a barrier to permitting the corporate world to enter the field, a fear of embracing the profit motive. Let's be clear, there is profit in the NGO / nonprofit world, in salaries, benefits and full cost pricing.
To be an entrepreneur, you need to become and expert in a niche, not a generalist. The discipline is rife with individuals who consult across the EM spectrum, from mitigation through the pillars to recovery. The EM field is similar to healthcare, in that is the sum of a number of roles, not one position. Healthcare needs doctors, nurses, Xray, EMS, laboratory staff etc - they are all part of the field but cannot execute the functions of others. EM is similar, an expert in preparedness can comment on response, but it is time prohibitive to be an expert in both.
Success is in the niche - carve out your space. The strategy works for any field.