Elevated Action Podcast

#6: Marc Ikeda- IRC Tire, Sponsorship 101, & New M5B EVO Announced

In the past few years, we have met some talented extreme moto athletes and awesome industry professionals. The Elevated Action Podcast focuses on these people's stories, race careers, and methods of success.

In this next episode, we interviewed Marc Ikeda with IRC Tire. Marc is from Japan and has been working for IRC Tire in the United States the past several years. He has been a driving force in the recent growth in IRC's brand presence in the offroad scene, specifically with EnduroCross, hard enduro, and motoclimb. He has a unique perspective on the motorcycle and racing industry, and we discuss everything from IRC's history to how sponsorship should be looked these days for athletes and promoters alike. In addition, Marc announces details on IRC's new M5B EVO, which will be released in early 2021!

Follow IRC Tire on Instagram (@ircmoto), Facebook (@ircusamoto), and YouTube (IRC Tire USA Moto)!

For more extreme moto content, follow us at @elevatedactionsports on Instagram, Facebook, YouTube, and Tik Tok.