Elevate Your Standards with Derrick Lawter

47. Marketing vs. Sales

Derrick Lawter Season 1

Marketing and Sales are two completely different concepts that are often grouped into one. Marketing is the first step in the process and involves changing your customer's beliefs in a way that creates a gap. Naturally, you then want to complete the process by selling your product or service that fills that gap. This episode breaks down how you can market in an effective way and the ultimate difference between Marketing and Sales.