Industrial Marketer
Welcome to Industrial Marketer Podcast! This show is where business leaders in the industrial sector learn and connect about the ways marketing can improve their businesses, and where marketers engage with the challenges that are specific to industrial B2B.
Industrial Marketer
Marketing for Manufacturers Depends on Relationships
•
Joey Strawn & Nels Jensen
•
Episode 5
Co-hosts Joey Strawn and Nels Jensen look at the unique aspects of marketing to manufacturers, including the narrow target audiences, and how content plays a key role in educating different personas through the elongated buying process.
Links to mentions in the show:
- Website usage increase for sales:
https://blog.thomasnet.com/industrial-distributor-website-examples-that-increase-sales
- Increase in digital spend by manufacturers
https://mediaradar.com/blog/b2b-industries-increasing-spend/
- Industrial Marketing Budget Guide:
https://industrialstrengthmarketing.com/industrial-marketing-budget-guide-2021/
- Explanatory video of metal forging:
https://www.youtube.com/watch?v=gKz7FFIduYc
- Sandvik Coromant site:
https://www.sandvik.coromant.com/en-gb/pages/default.aspx