The average funeral consumer falls into 1 of 7 categories. And each group has different expectations of how funerals should be…and how they expect you to interact with them.
Josh McQueen, Vice President of Marketing & Product at Directors Investment Group (DIG), returns to the FD Talks podcast to identify these 7 consumer segments, based on a recent study done by McKee Wallwork + Co. and DIG. They discuss:
Get more insights in this free report that you can use to help you make better, more informed decisions about your funeral business. >> The New Funeral Consumer Report - FDLIC
The average funeral consumer falls into 1 of 7 categories. And each group has different expectations of how funerals should be…and how they expect you to interact with them.
Josh McQueen, Vice President of Marketing & Product at Directors Investment Group (DIG), returns to the FD Talks podcast to identify these 7 consumer segments, based on a recent study done by McKee Wallwork + Co. and DIG. They discuss:
Get more insights in this free report that you can use to help you make better, more informed decisions about your funeral business. >> The New Funeral Consumer Report - FDLIC