Betting On Yourself

Tzvi Twersky: If You Don’t Bet On Yourself, Who Will?

Michael Redd Season 3 Episode 4

Title: Tzvi Twersky: If You Don’t Bet On Yourself, Who Will?

Artist: Michael Redd 


Tzvi Twersky, legendary marketer in the sports world and now sports marketing lead at Tik Tok, joins Michael on the podcast today.

“If you don’t bet on yourself, who will?” - Tzvi Twersky

They discussed Tzvi’s incredible career as a writer, editor, publisher and world class marketer, how he started from nothing, his close working and personal relationship with Kobe Bryant, our take on winning an NBA championship vs. playing on the US Olympic Team, and the love of our true national game: basketball.

Tzvi is an insanely creative, talented, and driven man. He’s also a man of amazing spirit. He’s one of those people that others respect AND love, which is a rare combination in the brutal world of business.

In this episode Michael and Tzvi Twersky talked about:

  • What betting on yourself means to him
  • How he got his first job as a sports writer
  • The “angle” that took him to the pinnacle of pro sports
  • How to get where you want to be
  • Why he invests in people and relationships first
  • Who inspired him the most as a young man
  • His friendship and work with Kobe Bryant
  • What people don’t know about NBA players
  • His current work with Tik Tok
  • What continues to drive him every day
  • The advice he’d give his sixteen-year-old self


If you're a fan of the show don’t forget to follow to hear new episodes and Rate or Review us wherever you tune in!

To ask a question, read the transcript, or learn more, visit MichaelRedd.com.

Resources: