Menswear Style Podcast
Welcome to the official Menswear Style Podcast, hosted by Peter Brooker. In this men's fashion, men's style, men’s grooming and men’s lifestyle focused podcast we speak to some of the most influential designers, innovative brand founders and truly inspiring entrepreneurs from within the fashion and apparel industry. Our aim is to bring you a detailed insight into founder start-up stories with a focus on sustainability, marketing, design, manufacturing, eCommerce, and operations.
Menswear Style Podcast
Michael Shuttleworth, Founder of W. Rubens / Reinventing T-Shirts
It all began when clients would ask founder of W.Rubens and former stylist, Michael Shuttleworth, the same question: where can I get a good white T-shirt? Michael didn’t know. That’s when he realised something was missing. And so the idea for W.Rubens was born. Nothing new or revolutionary. Just the idea to create a collection of beautifully made white t-shirts, using the finest fabrics, and investing in British talent. Every Rubens t-shirt is a work of craftsmanship, released in limited collections. They source the best fabrics and work with suppliers who care about the welfare of their workers and the planet. Collections are produced to order from a small atelier in London where they employ local workers. Each garment is made with an individual sense of identity and exclusivity, resulting in the perfect white t-shirt — minimalist, timeless, and iconic.
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Starting a business by offering a service to your local community is one of the...
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