Episode 6: Learning from an old hand – featuring Karl Heasman

If you’re just starting out on your agency journey, few things will be more useful to you than tapping in to the wisdom of those who’ve been there and done it.

Karl Heasman is just such a chap. After an early career in advertising he took the plunge and started his own kitchen table agency from scratch. He was hugely successful and a few years later he sold the company for a small fortune. Now he helps the owners of small creative businesses to achieve similar success.

Be sure to tune in to hear Karl's insights on:

• honing your proposition
• charging
• wining clients 
• and much more 

Chapters

• 0:08 Intro – background and previous career
• 4:42 Going it alone as a kitchen table agency
• 10:20 Growing the agency in to something bigger
• 15:19 Exiting the agency
• 19:47 Consulting for other agencies
• 21:30 Honing your proposition and elevator pitch
• 25:10 Strategic approach to employment
• 28:01 Cash and charging
• 32:12 Getting clients
• 35:00 Why you should take the plunge and start an agency
• 37:15 Wrap up and outro