Coffee Time with AHK Vietnam
#44: Playground Perspectives: Navigating the Toy Industry at Spielwarenmesse
The toy industry is booming, driven by e-commerce and high demand from both children and adults, especially in Southeast Asia. Especially, sustainable toys are rising stars as the EU’s requirements and commitment to safe materials. Germany, with its rich history in toy manufacturing, plays a pivotal role in this market. And Nuremberg, renowned for its wooden toys, hosts Spielwarenmesse, the world's largest toy fair. This event is crucial for industry decision-makers, showcasing diverse brands and innovative start-ups. It serves as a prime platform for establishing connections, exploring opportunities, and expanding business through interactions with major chain buyers, independent retailers, and media representatives.
In this podcast episode, we will navigate the current toy industry, including insight into the entry to the EU market, emerging trends, the importance of the EU consumer base, and numerous tips for exporters and retailers in the sector. You will also have a better look at Spielwarenmesse.
We are pleased to host the following guests in this spectacular discussion:
Florian Hess, Member of the Executive Board, Spielwarenmesse eG
Christian Ulrich, Spokesperson of the Executive Board, Spielwarenmesse eG
---------
AHK Vietnam officially represents Spielwarenmesse in Vietnam. Businesses with an interest in becoming exhibitors or visitors and expanding their network with this dynamic business platform, kindly contact Ms. Trang Tran (trang.tran@vietnam.ahk.de)!
The toy industry is booming, driven by e-commerce and high demand from both children and adults, especially in Southeast Asia. Especially, sustainable toys are rising stars as the EU’s requirements and commitment to safe materials. Germany, with its rich history in toy manufacturing, plays a pivotal role in this market. And Nuremberg, renowned for its wooden toys, hosts Spielwarenmesse, the world's largest toy fair. This event is crucial for industry decision-makers, showcasing diverse brands and innovative start-ups. It serves as a prime platform for establishing connections, exploring opportunities, and expanding business through interactions with major chain buyers, independent retailers, and media representatives.
In this podcast episode, we will navigate the current toy industry, including insight into the entry to the EU market, emerging trends, the importance of the EU consumer base, and numerous tips for exporters and retailers in the sector. You will also have a better look at Spielwarenmesse.
We are pleased to host the following guests in this spectacular discussion:
Florian Hess, Member of the Executive Board, Spielwarenmesse eG
Christian Ulrich, Spokesperson of the Executive Board, Spielwarenmesse eG
---------
AHK Vietnam officially represents Spielwarenmesse in Vietnam. Businesses with an interest in becoming exhibitors or visitors and expanding their network with this dynamic business platform, kindly contact Ms. Trang Tran (trang.tran@vietnam.ahk.de)!