The Marketing Guide
This is the podcast that helps make marketing simple for small business owners and entrepreneurs. Each week we bring you episodes with bite-sized actionable tips, strategies and hacks to help grow your business online. This podcast will help you grow your online presence and stand out in a crowded space. Website: www.lauraomahony.com Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
#87 - How To Be Recognised As An Expert In Your Industry
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Laura O'Mahony
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Episode 87
In this week's episode of The Marketing Guide, we share with you how to stand out in 2022 and be the "go-to" person in your industry.
What you will learn:
- What exactly is an "authority"
- How the rise of reels and TikTok are creating a new generation of industry experts
- The three key ingredients you need to be an "authority"
- Why you need to focus and how to do that
- The type of content you need to create to be seen as an industry expert
- The one thing you must not fail to do in order to be an industry expert
- How to be visible and seen
- The type of event you can host as an expert
- Why conversation matters and how to use it to your advantage
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