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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
#87 - How To Be Recognised As An Expert In Your Industry
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In this week's episode of The Marketing Guide, we share with you how to stand out in 2022 and be the "go-to" person in your industry.
What you will learn:
- What exactly is an "authority"
- How the rise of reels and TikTok are creating a new generation of industry experts
- The three key ingredients you need to be an "authority"
- Why you need to focus and how to do that
- The type of content you need to create to be seen as an industry expert
- The one thing you must not fail to do in order to be an industry expert
- How to be visible and seen
- The type of event you can host as an expert
- Why conversation matters and how to use it to your advantage
Links from the show:
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