Sports Business Update
Sports Business Update with George McNeilly takes you behind the curtain for a deeper understanding when sports and business intersect. George is managing partner of McNeilly Communications, a trusted advisor devoted to the unique public relations and alliance development needs of each brand we represent. We provide innovative solutions that generate the media coverage, awareness and partnerships that businesses need to differentiate themselves in today’s crowded marketplace.McNeilly's career includes more than a decade as a award-winning national sportscaster covering four Olympics and eleven Super Bowls and another ten years as a senior executive with ESPN/The Walt Disney Company. Since 2012 he has served as a Professor of Sports Business to the next generation of leaders in both the Sports Marketing and Media and Dan Patrick School of Sportscasting Bachelor’s Degree Programs.
Sports Business Update
Another first time winner emerges from the Arnold Palmer Invitational
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George McNeilly
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Season 8
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Episode 1
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For the 7th time in his history, the Arnold Palmer Invitational presented by Mastercard played host to a first time winner on the PGA TOUR. George McNeilly reports how Kurt Kitayama held off many of the world's best golfers to cash in at Bay Hill in Orlando and leap to No. 18 in the Official World Golf Rankings.