Coach Prime In His Prime - A Look Back Artwork

Sports Business Update

Sports Business Update with George McNeilly takes you behind the curtain for a deeper understanding when sports and business intersect. George is managing partner of McNeilly Communications, a trusted advisor devoted to the unique public relations and alliance development needs of each brand we represent. We provide innovative solutions that generate the media coverage, awareness and partnerships that businesses need to differentiate themselves in today’s crowded marketplace.McNeilly's career includes more than a decade as a award-winning national sportscaster covering four Olympics and eleven Super Bowls and another ten years as a senior executive with ESPN/The Walt Disney Company. Since 2012 he has served as a Professor of Sports Business to the next generation of leaders in both the Sports Marketing and Media and Dan Patrick School of Sportscasting Bachelor’s Degree Programs.

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Sports Business Update

Coach Prime In His Prime - A Look Back

October 12, 2023 • George McNeilly • Season 8 • Episode 13

Watching Deion Sanders coach football has been a treat, and to an entirely new generation, his playing days might seem like ancient history. As someone who covered him in college and in his Super Bowl appearances for both San Francisco and Dallas, it's been amazing to see his evolution. I later worked closely with him when he hosted The New American Sportsman on ESPN and he was always a pro's pro.

Recently, I came across a gem of a show featuring the marvelous play-by-play game calling of one of my mentors, Tony Roberts, who recently passed away. We worked together for Mutual and later Westwood One Networks. The show also includes some 'Prime Time' comments from an interview I did with Deion from Miami before the Big Game. It's incredible how much life has changed since then, but it's always great to look back and remember the legends.