Sports Business Update
Sports Business Update with George McNeilly takes you behind the curtain for a deeper understanding when sports and business intersect. George is managing partner of McNeilly Communications, a trusted advisor devoted to the unique public relations and alliance development needs of each brand we represent. We provide innovative solutions that generate the media coverage, awareness and partnerships that businesses need to differentiate themselves in today’s crowded marketplace.McNeilly's career includes more than a decade as a award-winning national sportscaster covering four Olympics and eleven Super Bowls and another ten years as a senior executive with ESPN/The Walt Disney Company. Since 2012 he has served as a Professor of Sports Business to the next generation of leaders in both the Sports Marketing and Media and Dan Patrick School of Sportscasting Bachelor’s Degree Programs.
Sports Business Update
July's 50th Anniversary John Deere Classic Is Canceled Due to Pandemic Concerns
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George
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Season 1
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Episode 3
Because of the continuing COVID-19 restrictions around events and public gatherings in the surrounding area, the 2020 John Deere Classic has been canceled. Today SBU Host George McNeilly has an exclusive interview with Tournament Director Clair Peterson.
Peterson says tournament will, however, continue its commitment to the 2020 Birdies for Charity campaign, including a promise to deliver at least a five percent bonus to all participating organizations. Last year, the tournament raised $13.8 million for 543 organizations.