#Clockedin with Jordan Edwards
Are you feeling stuck in life, wanting to grow, improve your income, or build a stronger community? Join performance coach Jordan Edwards as he interviews world-class achievers—including the Founder of Reebok and the Co-Founder of Priceline—who share their success stories and actionable strategies. Each episode provides practical tips on how to boost your personal and professional growth, helping you implement changes that can make a real difference in your life.
This podcast is designed for anyone looking to make progress—whether you're aiming to improve your mindset, relationships, health, or income. Jordan distills the wisdom of top performers into easy-to-follow steps you can take immediately. Whether you're stuck in your career or personal life, you’ll find new ways to get unstuck and start moving forward with confidence.
How to get unstuck? It’s a question many face, and in each episode, you’ll hear stories of how successful individuals broke through barriers, found purpose, and created systems to overcome obstacles. From building resilience to developing a success mindset, you'll gain insights into how high achievers continue to evolve and grow.
Looking to improve your income? This podcast also dives into financial strategies, offering advice from entrepreneurs and business leaders who have built wealth, created multiple revenue streams, and mastered the art of financial growth. Learn how to increase your income, find opportunities for advancement, and create value in both your personal and professional life.
Jordan also emphasizes the importance of building community. You'll learn how to expand your network, foster meaningful connections, and create supportive environments that contribute to personal and professional success. From philanthropists to community leaders, guests share their experiences in building impactful, values-driven communities.
At the core of the podcast are the 5 Pillars of Edwards Consulting—Mental Health, Physical Health, Community Service/Philanthropy, Relationships, and Spirituality. Each episode integrates these elements, ensuring a holistic approach to self-improvement. Whether it's enhancing your mental and physical well-being, giving back to your community, or strengthening your relationships, you'll receive actionable advice that’s grounded in real-world success.
This podcast is for everyone—whether you're an entrepreneur, a professional looking to advance, or simply someone seeking personal growth. You’ll gain actionable steps from every conversation, whether it’s about increasing your productivity, improving your health, or finding more purpose in your life.
Jordan’s interviews are designed to be perspective-shifting, giving you the tools and inspiration to transform your life. From overcoming obstacles to building stronger habits, these episodes are packed with practical insights you can use today. Whether you're looking to grow in your career, improve your income, or enhance your personal life, you’ll find value in every conversation.
Join Jordan Edwards and a lineup of incredible guests for thought-provoking conversations that will inspire you to take action, improve your performance, and unlock your full potential. No matter where you are on your journey, this podcast will help you get unstuck, grow, and build a life filled with purpose and success.
#Clockedin with Jordan Edwards
#228 - EC#3 Aligning Financial Goals and Business Growth: Insights with Brigham Dallas (Group Calls)
Discover the art of aligning your financial priorities with personal goals, as Brigham Dallas, founder of Hello Sugar, joins us to share his transformative strategies. Learn from Brigham's approach to smart spending and managing finances effectively, inspired by Ramit Sethi's principles. With insights on organizing financial goals and maintaining harmony in personal relationships, Brigham's wisdom promises to reshape your perspective on money management.
Our conversation doesn't stop at personal finance. We tackle the complexities of franchising, spotlighting Augusta Lawn Care's journey of expansion across the United States. From understanding state regulations to strategic positioning in key markets like Chicago and Dallas, we unravel the intricacies of scaling a business successfully. Brigham's story of maintaining a work-life balance while managing multiple companies offers a blueprint for entrepreneurs striving for growth without sacrificing personal well-being.
To round out this engaging episode, we focus on the power of automation and aligning incentives to ensure business success. Explore how tools like Zapier and AI can revolutionize operations, and learn from real-world examples of aligning employee goals with business objectives to boost performance. With stories of personal growth, travel, and the importance of peer support, this episode is packed with actionable insights and heartfelt moments that will leave you inspired and motivated.
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so we obviously have a guest speaker. Bring him Dallas. We're excited, thank you. Bring him for hopping on everyone else. Thank you guys for hopping on. We're going to get some, a few more joining. I know that for a fact, but I just wanted to kind of get this started. So we're going to start off with who we are, fun fact, and where we're from. So, jack, what's going on with you?
Speaker 2:Where going on with you where? Who are you fun fact? And maybe where you're from? Uh, hey, jordan, uh, good to see everybody bring him. Nice to meet you as well. I'm jack I. I uh, I'm from new york, live in new york city. Uh, I know jordan from ut uh, we go way back the undergrad days and uh, I'm in wealth management. I'm a financial advisor now for mass, so I do both kind of the asset management and insurance side there. My fun fact, the one I always like to use here, is I made a basket at Madison Square Garden when I was like 10 years old.
Speaker 2:Pretty cool, yeah, not bad. Nice, and that's about it.
Speaker 1:That is cool, dylan. What about you? Where are you from?
Speaker 4:fun fact, fact, yeah, I'm from uh long island, new york. Originally. I'm living in west palm beach. Now the past six years or so, I broker energy commodities.
Speaker 4:Um, and my fun fact, I was half deaf until I was like seven years old wow and we didn't know until like first grade, when you start like developing speech and different things, my teacher called in my parents and told them that she thought I was on the spectrum because of my lack of attention abilities and ability to communicate or be social. And then it turns out that, yeah, my ears were just clogged since birth. They just had to cover them out a little bit through speech for a year or two and then I was all good. I still mumble, but you know wow that's an incredible fact yeah, I was trying to think of a new fun fact.
Speaker 4:Like I haven't been doing this so long yeah, dylan.
Speaker 1:Dylan and jack have been in the group for for years and it's just when someone drops a fun fact that you haven't heard, you're like oh, who are you? I didn't know you had that in you. Um, don't worry, bring him, we'll get to you in a sec for a fun fact, uh cool what about you?
Speaker 6:hey? What's up guys, nice to meet y'all. Um, so my name's cole uh, some people call me cole the connector love networking, love connecting with people. So, um, I was raised in virginia, came down to florida and tampa for the past two and a half years, but I guess my fun fact was I was originally born in italy. Oh wow, not military, um, but actual italian citizenship, trying to get my dual citizenship this year, and then I have two little brothers over there on my dad's side. So it's, you know, going back to the mainland this year.
Speaker 1:That's awesome. That's awesome. I think it's the big year there. It's the Jubilee year.
Speaker 6:Yeah, you're well versed. It's every 25 years year of Jubilee.
Speaker 1:It's a big deal there. Yeah, I went to Rome last year and they were like, watch out for next year, it's going to be so busy. They were literally doing work in March for the following year. I'm like, geez, louise guys, that's nuts. But 2,000-year-old city they can't just move dirt that easily. There's a lot of stuff that built on there. Um, so, let's keep it going. Griff, what's up with you? Where are you from? And what's fun fact, where are you living now? Griffin you there?
Speaker 7:Yeah, can you hear me?
Speaker 1:Yeah, I hear some dog barking too.
Speaker 7:I love it. Yeah, dog yapping at me.
Speaker 1:So please call me next. Yeah, yeah, for sure, jacoby hello, what's going on? Just got home oh nice, tell us a little bit. What are you up to where you live in fun fact um well, my name is jacoby.
Speaker 3:Uh, I'm from michigan but unfortunately I'm living in west virginia. I am in between jobs right now. And a fun fact about me, I don't know. I, I, I really can't think right now. I don't have a fun fact off the cuff you're living in west virginia.
Speaker 5:that's fun. I don't have a fun fact off the cuff you live in West Virginia, that's fun.
Speaker 3:I don't know about fun, but it's something.
Speaker 1:I got you. I got you. Jacoby Griff are you ready now?
Speaker 7:Yeah, I'm better now. Yeah, sorry about that. There's a dog yapping, no worries, hi everyone. Griffin Shaw, I live in St Petersburg, florida. This is my sixth month in St Pete. I just turned 26. I'm celebrating my third year at McKesson at the end of this month in healthcare sales and let's see, fun fact oh, someone mentioned it earlier I also have a dual citizenship. I have a UK passport. Oh really, yeah, I was also have a dual citizenship. I have a UK passport. Oh really, yeah, I was born there. Fun fact.
Speaker 1:Wow.
Speaker 7:Yeah, glastonbury, england, so nice Really.
Speaker 7:Yeah, I'll be honest, I know the story from my parents, which is a little. I think it's pretty funny. But you know there's universal health care over there. So if you're a citizen, you know childbirth is free. In America that's not the case. So my parents took advantage of that and went to go see family and save some money and out of it we got a dual passport, me and my sister. So pretty sweet deal. That's crazy. I love that. That's actually a really good strategy, good idea when you don't have much money at the time.
Speaker 1:Yeah, dude, you got to do I might yeah, who knows, I want. I want dual citizenship for one with the twins. I feel like if it was one kid they'd be like. I don't know, maybe, but when it's twins it's like we gotta go we gotta go. That's Brigham. What about you? Who are you? We can do a little more intro a little bit later, but we can just do a quick overview on a fun fact.
Speaker 5:Yeah, Born in South Carolina, live in Phoenix, right now Arizona. Fun fact I lived almost a year in my 20s in Spain for learning how to salsa. Dance Dude, let's go.
Speaker 6:Yeah, I love that. So like green to salsa dance, dude, let's go yeah, I love that. So like green goes salsa dancing yeah, it's pretty much definitely the odd guy out over there.
Speaker 5:It was something I just got out of a relationship, a pretty serious one. I was engaged and I just like needed to heal. So I moved out to like an island off the coast of Africa it's called the Canary Islands and they had a really good salsa dancing out there and it was just like very cathartic. You know, at first it was just like my way of healing but it became something I really was passionate about and I stayed out there for almost a year well that yeah.
Speaker 1:So, as Brigham keeps going, uh, he's one of the most interesting guys and that's really why I want him to speak to with you guys, because he's got stories for days, but he's also lives a very optimized lifestyle, which I think we can all learn a little bit about. Um, so we'll do a quick wins and then we'll uh, we'll get into it. So a win can be anything and everything. It can be just what's going on with you. It could be that you're on this call. It could be something that big happened to you, can be anything you want it to be. So, jack, what's a win that you got?
Speaker 2:uh, win would be the company palantir. That's for dylan's benefit and smiling that's already.
Speaker 1:I already got text about it. Oh yeah, dylan, what about you? Are we gonna go?
Speaker 4:yeah, yeah. Well, I guess that you know what the year it's been. But uh, I had a cool weekend. I went out to um, to naples, to. I did a golf trip over the weekend with uh, this guy that I used to caddy for at the course. I worked out. He's kind of like a mentor type friend to me now and uh, it was cool because the first time I did it it was a two-day golf trip but we stayed at cottages on the property of the golf course, so it was just like you're just out there and no one's there at night. You got like the fire going. There's a putting and shipping green, like it was just a really cool full golf experience. And you know, I've been golfing my whole life. I haven't done something like that before. So that was fun. There's a cool side of it. I definitely want to want to do more of it, that's awesome, yeah, a little bit more.
Speaker 1:Uh, immersive and unique, and you start to realize that it's not like the same experience every time.
Speaker 4:You can go through it in a very cool way yeah, and to be able to drive there two hours away, like it felt like a huge getaway. It was, like you know, I was left saturday morning. I was back sunday evening absolutely.
Speaker 1:And then your accountability. Um was find a triathlon on mid-march and april, maybe do a sign up and then three to four weeks plan for the junior broker.
Speaker 4:Yeah, so the sign up. I'm not, I haven't officially, I just got to do that, it's just the background.
Speaker 4:But I am, I am doing them. I have been training already, I've been back in the mix and I let all my coworkers know I'm doing it. So I got it. And then the junior, the junior broker yeah, I actually like I had a lot of time in the car this weekend, um. So I came up with some good plans and got them working on a large project that he like spent all day on, he really took to it. Well, and we'll be, he'll be doing that all this week and then, uh, well, you know, we'll kind of take it from there and build off it and then we're going on a together in two weeks. So that's taking form fantastic, fantastic, cole.
Speaker 1:What about you? What's the win that you got?
Speaker 6:when this weekend was just being able to connect uh two guys uh that um are really passionate about non-profit and at-risk kids, uh, kids who are just going into juvenile, and like just connecting them on sam and just watching them back and forth, just I don't know it fuels my love tank.
Speaker 1:So I love that. I love that. Yeah, I mean cool, we're gonna. We're gonna get this superpower working for you, yeah yeah, so I guess that's. The accountability is just uh, uh, no, no we'll get to there a little bit later, don't you worry, uh griff. What about you? What's your?
Speaker 7:uh win uh, win is probably I had my account review at work and in that account review is, when you like, calculate where you are compared to everyone else and like what your potential payout will be and all that fun stuff. And uh, yeah, some good things were brought up. I'm tracking well in advance and our new chief operating officer had asked about me because basically, like the account review goes from my boss to obviously to them from you know, like a quarter review whatever they do with our chief operating officer, which is good since she's new, and any good news about my name is always a good win, I'd say, when someone up that high is asking for you and it's a positive manner. So that's my win. And also I got a power washer, which is sick, oh, good, you remembered it.
Speaker 1:Okay, your power I didn't use I haven't like.
Speaker 7:I've set it up and everything I got it like, I just haven't used it because it became dark last night. So the guy screw it. I'll figure it out later okay, sounds good.
Speaker 1:And then, jacoby, what about you? What's the win you got? If you don't want to do a win, you don't have to do a win, jacoby well, I mean, I do have a win.
Speaker 3:Uh, actually, the biggest one is I finally finalized the topic of my capstone for my degree, which is the biggest thing, because once I finish this, I will have my degree and I won't have to worry about school for at least a year. The second win I have a couple job interviews lined up this week for a couple different positions one out in Vegas, a couple with the Secret Service and another with Customs and Border Protection.
Speaker 1:That's awesome Congratulations. That's awesome Congratulations. That's incredible. Chase, are you still away? We'll give him more time. He said he needed 15 minutes. And then, brigham, what's the win that you got?
Speaker 5:We launched an app January 1st and this month we had 8,000 downloads.
Speaker 1:Oh, wow, what's the app?
Speaker 5:It's a app hello sugar app so just booking appointments on the hello sugar website. But they can do it now on the app oh, congratulations, and what's that difference been for you? I don't know yet, but I think being on the real estate of somebody's phone means that they're going to be more likely to use us, so it shouldn't be a lifetime value of the clientele.
Speaker 1:Yeah, absolutely. How long have you been working on the app?
Speaker 5:Five months. It was an $80,000 project.
Speaker 1:Was it like a big up thing that you wanted to do for 2024? Yeah, it was one of our.
Speaker 5:Our biggest thing is, like last year was retention. So like, how do we improve retention? And that was one of the big things we wanted to do, because now you can gamify things. You can say things like if you come in in the next 35 days, we'll give you x extra benefit. So you really start to get people on a reward system to come in more often and frequently I like that.
Speaker 1:So you oh, I've seen that yeah, like, like, basically I'll buy a like. If I was going to buy tickets or something and I hold the tickets in the cart but I don't buy them, then I get a text like two days later or an email being like hey, do you want 20% off? And it's like, maybe, actually like I might be interested. Now I know exactly what you're saying. Yeah, yeah, yeah, because it makes a difference, especially because to them, they don't need that much profit margin, and it's like if you can get more people in the doors and with how automated you guys are, it really makes sense.
Speaker 5:Yeah, you gamify Like. Starbucks does a good job of this. You buy enough, you get a free drink. You get points that go towards a free drink. It's usually about 10% off over multiple times because you get a free drink and then the same element, like we could say things like, if you do a bikini wax, next time you come in you'll get underarms for just five dollars, but you have to come back in 35 days if you come back in 40.
Speaker 4:It doesn't work. And you?
Speaker 5:know, people will come back more frequently. It pays for itself on the benefits that we give they'll end up doing other stuff as well yeah important cool.
Speaker 1:so let's get into the first topic. So works, guys, is I'm going to basically tell you a little bit more about Brigham, tell you the first topic and then Brigham will talk for three to four minutes on the topic and then we'll do a little bit of a round robin where everyone will kind of get to share their insights and then if you guys have a question, you can ask it then, and then I have two or three other topics and we'll see how many we can get through and then whatever questions come up. So, guys, I'm really excited because we have Brigham Dallas. He's a world traveler, he's the founder of Hello Sugar and they have over a hundred franchise locations and he's and he does much, much more Like he's telling me how next week he's going heli skiing, he's traveling all over the world extensively's got. He really has it figured out.
Speaker 1:So for me, I thought it would be super valuable for all of us to realize how do you think about money management and then lifestyle, because I know everyone wants to do this whole keeping up with the joneses thing and then some people are like no, we can't spend any money. Some people are like let's spend the whole bag, let's do everything. So how do you think about money management inside of your business and then inside of your personal, in regards to like when lifestyle like yeah.
Speaker 5:Yeah, a couple of principles here that I have. One is if you're going to be like super frugal about the stuff that's not that important for you and then spend lavishly on the stuff that is important to you. So, for example, for me, like when I was in my twenties, I couldn't care less about where I slept, because sleeping is you're just asleep. For, like, who who really cares about that? Right? So I would stay in the cheapest of hotel rooms because it wasn't that important to me, but instead I would spend money on traveling to a cool place or doing cool activities in the place.
Speaker 5:Or, for example, my phone is something I'm on all the time, so I'm going to have the latest phone because it's something that's like I need it because I'm on it all the time, right, so I'd be willing to spend higher on technology that makes my life easier. But you know, going out to eat, I don't really care that much about going to expensive restaurants. So, like, I'm not going to spend as much on that because it's not as important to me. So it's not a matter of like everything is expensive, spending lavishly on everything. Pick the things and make sure that they're really important to you and everything else you can stay really frugal on.
Speaker 1:Yeah, yeah. Did you come up with that yourself or did you get that from Ramit Zahi? Have you read his book how to Be Rich?
Speaker 5:I Will Teach you to Be Rich. Yeah, yeah, yeah, have you read that book? I did read his book. I did read his book. I did read his book. I don't know if I. Maybe I got that from him. Yeah, I mean it was a similar principle.
Speaker 1:It's a similar principle. The reason I really like it is because it's so true, like you don't have to go get the most expensive thing in each area of life, you get to choose what is important to you. But the biggest thing that we miss is we don't even know what's important to us, because we don't. We're always trying to keep up with everybody else, so it's hard for us to distinguish of what we really enjoy. So yeah, yeah you got more yeah.
Speaker 5:I'll continue on the personal side. So here's how I've structured like my personal lives, like finances, so everything's in buckets, right? So the business accounts have buckets. The business is going to be whatever business it is, it's a separate account. We have 12 businesses in the HelloSugar platform and then we pay taxes on those businesses, so that goes to a separate bucket and then what's left over, what flows into my personal account, then becomes like like I'm married right now. So it goes into the joint Brigham and my wife's name is Emma, brigham and Emma account. From there we're going to pay our credit card. We share a credit card together, so we pay our credit card down and that's going to be for things that we do together, like if we stay at a hotel, if we have, like a cell phone together, health insurance, like just the normal things that people share. That's all on a credit card.
Speaker 3:Yeah.
Speaker 5:And then we have another bucket called real estate and every month we have our rent, which our rent is like very cheap. For Phoenix I pay like 2,400 bucks a month, but I don't put $2,400 in that account. I put what I should be paying if I were like actually owning a house. So I put like $10,000 in that account a month and that account just saves and grows money. And then I have another account called the charity account. It's another bucket and then I take a percentage of my earnings and put it into the charity bucket. And then I have another account that's like just like an investment account for like Roth and you know those kinds of things. From there we fill all of those buckets and then what's left over is split 50 50 and my.
Speaker 5:My biggest thing with this is this is how you never fight with your wife is because when it gets into that bucket of 50 50, whatever is in her account she can use for whatever she wants. I can't tell her what to do with it. And vice versa, whatever's in my account I can go buy whatever I want. So my wife's romanian good chance that someday she's gonna pay for some roof that's like twenty thousand dollars for her parents or she's gonna send you know like stuff that like I would think, oh, this is such a waste.
Speaker 5:But in her personal account I already know that all of the really important buckets are taken care of and if she spends the money on that it's there, and so this takes a lot of the really important buckets are taken care of, and if she spends the money on that, it's there, and so this takes a lot of the decision making out of finances. You know, I used to think could I afford to go get an appetizer or buy a drink at a restaurant? Now I can just look at the personal account, knowing that everything else is taken care of, and know that I have enough money to do X activity or buy X thing.
Speaker 1:I for someone who just got married like I got married in November that was very, very helpful. Just because you don't realize, spending money can be very confusing and everyone's like is it fair, are we doing this? Is this right? But even in your own regard, it's like allocating the finances each month. Like I honestly have a fun account. Like I have an account that I allocate funds to each month for fun, and the reason for that is because if that account gets too big, then you don't do the fun thing, then you're like I should go do something fun. It causes a change. So, jack, what are you taking away from this? So we'll have everyone kind of round robin, share their piece and then if they have a question, they can kind of chime in here.
Speaker 2:Yeah, I mean I do what you kind of just dove into is certainly my area, right. I do personal finance planning for individuals and also businesses. So a lot of what you just said is certainly, you know, common and I can kind of applaud you. Right, you're doing everything that I would honestly recommend if I was drawing up a financial plan for someone in your position. So you know there's a lot of things that I think people there's a lot of information out there is what I'm trying to say and people really don't know what to believe, right, and I think if you find a system that works for you, you get certain advice that ends up sticking and kind of working. You know don't overthink it, right, you know kind of keep it simple, but also, you know, follow through, execute and you know, continue to do what's working and that sounds like it is working for you. So change anything.
Speaker 5:Yeah. One final piece of thought on this is I put all of those accounts into a schwab, so schwab has a as a banking account, so you have cash. And then you can take the other parts of that account and put it into like either stocks or bonds or high yield savings accounts, and so, depending on how liquid I need the money to be um, most of my money is tied up in high yield investment accounts until I need it, whether that be like a high yield savings, a bond or stocks.
Speaker 2:The money market. Yep, yeah, it's the way to go.
Speaker 1:So then you're not losing the money, the value of it.
Speaker 5:That's awesome. Nothing's just sitting in a bank account basically.
Speaker 1:I hear that, jack, do you have any questions for Brigham?
Speaker 2:No, well, not on this subject necessarily.
Speaker 1:No, you can go deviate to another subject. It's okay, because I know you have to drop at six.
Speaker 2:That's true. No, I mean, listen, my business we're. I don't own a business, but I am technically an entrepreneur in the sense of I have my own practice. You know, and I think any entrepreneur and a young professional who's kind of is in sales in some capacity, right, you know, when you talk to anyone who's successful, I think they usually will say you know, you want to show me a top salesman, top producer, show me $100 million marketer, right, I hear that a lot. I'd be curious, you know, your take on someone who's you know, early in their business career, early in a in a in their own entrepreneurial uh journey, uh, any advice you'd have, you know, whether on marketing or even something else. You think that's really important to kind of take you to the next level in terms of client acquisition.
Speaker 5:Yeah, I would, uh, absolutely spend time building your TikTok following Jack, and the reason why I would pick that is because all of your contacts that you have in your phone that are on TikTok are going to see your videos company that basically just helps you build videos, and so I'd spend an hour a week just producing videos on whatever, and I was so shocked about all of my friends that had seen my videos and then talked about those things.
Speaker 5:And then the other additional like help that that did for me was when people were looking to buy a franchise. There you need to create some kind of parasocial relationship with people and parasocial means. You don't know much about them, but they know a lot about you, they know about your personal life, and so when people buy franchises you know Jordan and I did a podcast I have so many people that they're sold before I even meet them because they've watched my videos, they've seen my podcast, they've learned all of these things about me on their own. They I don't even tell them where to go, they just Google me and they find all these videos and then they started learning about those things and that builds trust. And so when we look at the trust you know spectrum, the more trust is required, the higher the degree of communication needed.
Speaker 5:If somebody trusts you explicitly then you can be like go over there and then go right, but then you can be like go over there and then go right, but because they don't know you very well, because you're doing something that's very important and personal to them, the more communication that you have out in the open broadly, the more the parasocial relationship exists, the higher the likelihood that someone will trust you and it's just an easy way to talk, for you to be on their phone, for them to see you, to get to know the way that you think about markets and some of the success stories you have with clients. For those people that you don't really have to push it in their face, it's just going to show up on their feeds.
Speaker 2:Excellent, really great advice. Thank you for that. Powerful was something I hadn't heard before and that actually rings true a lot, so that was great.
Speaker 1:Jack, also the way Brigham just described it. You could literally talk about not, you could talk about Brigham, but you could talk about those separate bank accounts, like you don't have to talk about a specific client. You can keep it super vague where it's like hey guys, just wanted to bring this tip of. Have you ever thought about just having a fun account? Have you ever thought about having a real estate account or a life insurance or whatever it is? You could have them. You don't have to speak specifically to what it is is what I'm getting at and it doesn't.
Speaker 2:That's pretty much how it would have to operate being.
Speaker 1:Yeah, I was going to say you can't really go.
Speaker 2:So many regulations and compliance on my end just being a registered investment advisor, just they shut you down so quickly with what you can talk about. So it usually has to be pretty high level and you know non-product specific. But I mean, social media is the name of the game. Now I know having a digital presence is how you obviously attract and, like you said you're, you know having your name you know kind of you know be a prerequisite ahead of the phone call. You know kind of like that, that that's, that's what's going to help.
Speaker 1:So absolutely Appreciate that yeah.
Speaker 5:The. The other two things keep it very contemporary. So I would touch on things happening in the market today and how it's affecting your clients or your people, and then don't ask people to like and follow you or don't ask them some cheesy question like I used to do, that it's so, so cheesy like. Just give them good information and content. Yeah, you're not looking to sell anything on this, you're just looking for people to see. You couldn't agree more all value.
Speaker 1:I love that, dylan. What about you? What are you taking from what we're discussing? And if you have any questions, you could totally hop in jack.
Speaker 4:Yeah, I mean I kind of I love the the bucket approach. I do something similar, but not quite. I mean I'm very loose in my organization and planning. But I get paid a salary and then I get bonuses at two different times a year and the way I go about it is the salary takes care of all of my the rent, the living expenses, the biweekly checks is what covers all the actual expenses. And then as soon as I get the bonus check like goes from the checking account, I don't touch it, it goes right into. I have a Schwab account as well. I go right into it. As much of it as I can invest all the dotted lines, like the you know the insurance policy stuff I have through through Jack, like that gets taken care of with that. And then I'll kind of take a step back and look at it and be like all right to touch back on what else you spoke on.
Speaker 4:That I really like is the. You know decide what you enjoy in life and things that you don't as much, and like be frugal on things that you don't. You know enjoy it. And then you know spend lavishly on what you do, and like I also, it's like where do I get my enjoyment out of life. It's from traveling, going to memorable, like experience type events and things of the sort like I don't care about having fancy clothes, like stuff like that. So it's like I kind of look at that once I make those investments up there, it's like, okay, you know in the next three to six months what are things I want to do, and I know that I have stuff to plan and look forward to.
Speaker 4:And then I see where I'm at money wise, being like, okay, you know now, if I want to enjoy, I one thing I like to do, is I like I like to cook good steak and I like to have good dinners. Like I'm like, all right, I'll spend money on those things, but I'm not going to chase all these, all the random, you know money holes here, because I have, you know, x, y and z to look forward to over the next month or two. But I think that a lot of people don't choose what they enjoy. Like you know, they just get, they get, they have a good bonus. And then you know their friends are going to a certain bar or whatever and they're like, oh yeah, sure I can go and spend $500, $600 today because I just got paid. Meanwhile. It's like, you know, you put two of those together. That's a three-day trip to, you know, costa Rica, if you want to absolutely.
Speaker 1:Is there any question?
Speaker 4:you have, dylan um on those two topics, not specifically I mean you can go anywhere you want with brigham.
Speaker 4:Yeah, um, if you need kind of curious like so what you have is close to 100 locations now, right yeah, it's 112 open and what did you start it, the original corporate business and then you franchised it as well, but you still managed the corporate, and is that correct? Yeah, that's right. So what I'm curious for you was it? I mean obviously location one. That's a big hurdle and milestone.
Speaker 4:But there's a difference, like the one to three locations especially. They all started kind of in that area of Phoenix, like you have a bit of word of mouth, you know the territory a little more. But if you'd say, say you grew up at like one through five and then 10 to 20, and then maybe franchising, what level of growth was either like the scariest or hardest, like was there a certain level there where you're like, oh you know, maybe I'm a little too quick or too deep, or like this is, you know, 10 to 20 is a lot different from one to three, like looking back on it, where there's certain kinds of milestones that stuck out to a little differently.
Speaker 5:Yeah, so everything that I looked at was about asymmetric risk. How do I create the minimal amount of risk to create the maximum amount of benefit? So my first location I put it up inside of a plastic surgeon's office. It was a one room studio. Um, it cost me $3,000 to open. I brought a waxer in and for like seven months I just figured out what waxing was all about, like what do women care about and how do I build a brand, you know, based on the things that were important to them. And then I went out and put all my eggs into building a flagship, which is like a large location for rooms. They could like make money and I knew when I transferred my one room clientele into the flagship I could at least pay my rents at that first location. And then I went out, built another suite in a different area of town and so that risk like step risk function was really nice to like. I was always feeling secure on that side.
Speaker 5:When I started the franchise. Um, I took a look at that. A lot like software. You know I'd have these um, I'm lot like software. I have these theories about how this should be done in different markets, but who knows what's going to work right, and so we would roll out to three people at a time or two people at a time. There'd be big changes every time we'd roll out. And then once and it was only my friends at at this point, it was not like a big, like just anyone in the public once I felt like the the incremental change was nominal, like very small. That's when I rolled it out to the public and started really scaling.
Speaker 4:So it took probably like eight iterations before I was comfortable with that yeah, no, it's smart, I think that the very slow early stage scaling and growth location, so you're almost like you're expanding to meet demand, not to offer more supply, like the comfort aspect that you said was there.
Speaker 5:Yeah, yeah, you know, and scale. Every time you scale it requires an additional increase in finances. So sometimes if you're scaling at a normal rate, it's like you can cover that, but when you have parabolic scaling, like exponential growth, it's very hard to meet up with the demands of the scale. It's really expensive, right? It's almost too expensive for the business to meet exponential growth, and so in the beginning you got to be really careful about not overextending yourself if you have a good product.
Speaker 4:I think that's a fatal flaw. I think a lot of businesses that have the potential to franchise or expand in that sense do extremely well on location, pretty good with two, and then when they look to really expand they try to go from two to 10 way too quickly and then they get met with. You realize how important the human capital was, or how much of your core clients were word of mouth, friends and family, and that hasn't spread quick enough it's? I think that there's a lot of risk there, like the quick early just wanting it too fast, I guess absolutely absolutely 100 awesome question chase, are you, uh?
Speaker 1:are you kicking? Are you there?
Speaker 8:yeah, I'm here. I'm here, I've Give us a quick, uh quick who you are and then tell us what.
Speaker 8:uh, if you've got a question or anything, yeah, I'm Chase, I'm over here in St Petersburg Florida. Uh, run a me. I got one helper that helps me out now, um, but I run a lawn care and a landscaping business kind of smaller scale, but been going like two and a half years full time now. Um, yeah, I just wanted this. Um just married my wife december 14th. Um, so it's you put that in really simple uh terms for me to understand. As far as the buckets, and, uh, she was literally asking me about stuff related that today and I was like you know me and you're going to have to look through it tonight and see. So I appreciate that info and we do, we do most of those things. But, um, as far as really I like how you narrowed down that extra spending money with you and your wife, um, also, um, the exponential growth you had just mentioned, I definitely resonated with that, I'd say.
Speaker 8:My first two years I got into the business from some buddies here in town that own real estate. I've been taking care of their properties since I started and then I was, just through word of mouth, acquired the rest of my clients and last year I just realized I was going for that quantity over quality. I mean I was still, you know, giving people great service, but you know there were certain clients couldn't keep up with, couldn't get to jobs on time and kind of. I guess how it worked out was big hurricane came and knocked off certain clients that I'd rather not do. It just kind of worked out that way.
Speaker 8:But this year it took the approach of, okay, let's, you know, like, in this line of work it's better to find those clients that are willing to pay you money or that are actually going to spend on extra services. Um, you know, instead of just mowing their yard, but you know you make, that's your bread and butter, you make money through some other services. Um, so, yeah, I just I just related to that. Um, you know, just, yeah, this year's been going just a lot better as far as um just being happier, yeah, more focused, but also just being happier on the clients that I do have and giving them the best you know service I can, and um just keeping that into account as I'm growing, like not trying to grow too fast but also stay focused and not too content so yeah, absolutely chase.
Speaker 1:Do you have a question for brigham?
Speaker 8:um, yeah, I mean, I guess, uh, um, as far as franchising, like there's a guy, there's a guy named mike andy's that does augusta lawn care. He, he franchises these, uh, his lawn care company. He started out in augusta, georgia, um, and I know he's in several other locations. But I guess, what did it get? Did it get easier as you grew it? I mean, did it? Or maybe not easier, but maybe more, maybe more simple, I don't know. I guess kind of similar to Dylan's question, but did or did it just become, I guess, your comfort level as you grew it? Did it get easier, even though you started off with one, but now you got a whole bunch? I guess I'm just wondering.
Speaker 5:Yeah, I think that's a two-part question. As a general business principle, a business doing a hundred thousand in revenue is far more difficult to run than a business doing a million in revenue and far more difficult to run than a business doing 10 million in revenue. And that's because as you continue to grow, you're able to hire smarter, more corporate, efficient people that can independently act without any need of you and advice. At the $10 million mark, you know I'm making far fewer decisions. My, my decisions have a lot more gravity and there's more of a spotlight, you know for like lawsuits on my head but I've got people running the entire business right Like I'm completely stepped out of my, you know corporate stores in Arizona. Um, on the franchise side it it is a totally different beast. If you did decide to franchise, just understand that it's a lot harder than running a typical business because now you're trying to run a lot of people's businesses.
Speaker 8:And unless your business can run on its own, it's not a good idea to franchise yet.
Speaker 5:And if you go to different places?
Speaker 8:is there different regulations or different?
Speaker 5:yeah, um, oh, okay, yeah, yeah there's uh, there's these things called registration states. Uh, there's about 18 of them and those states have their own individual rules for franchising. But, um, you know, if you have a business that's doing a 30 margin and it's like unique you know there's a lot of lawn care businesses out there you have a really good strategy for acquiring new customers, then that might be something and you have a hundred thousand dollars cash. If you don't have a hundred K cash, like you can't franchise. But it might be something to consider. Um, franchise is great because you can make a crap ton of money franchising. Um, not from the franchise itself, but on the transactional sale later down the road.
Speaker 1:Yeah, but it's hard, okay, it's hard man absolutely, absolutely. That's awesome, jace, you got anything else?
Speaker 8:no, no good, I appreciate it, griff what about you?
Speaker 7:yeah, I mean kind of. While we're on the topic of, like the different state franchising rules, I was kind of curious because I work with, I would say, like pharmacy CVS franchises. There's Publix, like all the different, like I would say, pharmacies that come from a vast array of different types of entities and some of the states that I have, like Texas and Florida, they do much better in than some of the other states. I was kind of just curious from like your perspective and understanding, like what are kind of some of the better states to do business in and some of the ones you've had like maybe a negative experience in or like that you know of that, are kind of like one state away from.
Speaker 7:Just curiosity. What do you think are the worst states to do business in? Massachusetts, Illinois, california and New York? Probably New York, yeah.
Speaker 5:Yeah, you got some of them right and some of them actually the opposite. So California and New York are the hardest states to do business in, followed by Washington.
Speaker 7:Washington okay.
Speaker 5:Yeah, Washington, I think, has the hardest rules for franchisingising and most franchises don't make it to Washington until they're on a national level. But in terms of state regulation, you know, anytime a state requires specialty stuff, like the employment and labor laws of California are so unique that it's really challenging to do business there. And same with New York City. Like you really got to be dialed in before you go to these two states. We didn't start franchising there for three years.
Speaker 5:Chicago is actually a great state, or sorry, Illinois. Chicago in particular is a great place to franchise. You have a high density of people, your rents on like commercial spaces are very low, but the prices that it commands are some of the highest in the country. So it has. It has New York feels in terms of densities and like cost of living and, like you know your margins, but without the New York rental costs it's about a half the cost for the rent. So Chicago is a great market and so is Dallas. Dallas, Like, I think, anyone who's looking to franchise or expand their business. If you can't make it work in like Texas, like especially Dallas or Houston, then you probably aren't ready to go on a national scale.
Speaker 7:Yeah, no, a hundred percent, and I was kind of just basing those off, if I'm being honest, off of the customers that I have, based off what state their headquarters in, and like how well their business is performing or not.
Speaker 5:Yeah.
Speaker 7:Yeah, that's why I got through illinois up in that market also. Contracting with them is pretty tough with like state entity laws, so that was kind of my assumption there.
Speaker 5:But no, I appreciate the insight there yeah, you picked all the liberal states, yeah yeah, it is true, I did there's also.
Speaker 7:Those are also the states I have like territories with. So I like have contracted with state entities so I kind of know like which ones are a pain in the ass when I'm reading over there like obligations.
Speaker 5:Yeah.
Speaker 1:Yeah, no, I mean even New York, just to like. I have a buddy and he tried getting an LLC and like you need a newspaper article, like you need a whole laundry list of things in Florida, it's like click a button, llc. So yeah, there's just a big difference when it's like we're trying to make this work for you, or we're trying to make this really challenging for you, yeah, cool for you, what are you taking? And then we'll go to jacobi and then we'll see if we can get another round in yeah, I mean in terms of just like the um, how you set up your finances.
Speaker 6:That's new to me. Um, I have another win if I can share that like I got my first business debit card today. Um, I literally have had an account that's been accruing money, but I've been like living off my savings for the last year because entrepreneurship's new to me and it's also like this scary world that I'm just trying to figure everything out. So I'm like I feel like a man right now because I'm like I took the expense, or like the account, that I actually raised up some money and paid my tax accountant. I was like, yeah, this is a business, this sucks, but I'm like I mean I got an expense that I can use for, you know, next year's taxes whoa, let's go.
Speaker 6:So it's a little bit um, so like everything that you just said in terms of just like finances are one of the biggest arguments in marriage. Yeah, I come from a broken household so, like you know, I want the um, I only want one wedding in my lifetime and you know I just really would like to uh have everything organized so that that the buckets really kind of came into play. Who do you learn that from?
Speaker 5:Oh geez, uh. I mean, remy Sethi is a great one. I will teach you to be rich is a great book to read. I think that will get you about 90% of the way there.
Speaker 6:Okay, so that's a big recommendation. Okay, cool, yeah for sure, great, great book. And then, yeah, I mean just from franchising aspect, like how is like that movie the Founder with Ray Kroc and McDonald's, like how is that Like, uh, ray Kroc and McDonald's, like, how was that? Like, was there any similarities to your journey?
Speaker 5:Uh, I've been recommended that movie. I need to watch that movie. I haven't watched it. Um, we're on year four of franchising. We'll grow from 110 to 200 locations this year. Um, so the the feeling of building like a national business is like one of the things I'm the most proud about, like it's really cool to see the ability to affect a lot of people's lives and to touch a lot of people. Like it's been really fun in that sense.
Speaker 1:Yeah, I haven't seen the movie.
Speaker 6:That's awesome. All right, so I'll read the book. You watch the movie.
Speaker 5:Mine's easier, but deal Deal.
Speaker 1:Jacoby, what about you? Any comments questions? What are you thinking about?
Speaker 3:Well, my main, well, my only question is like what spurred you to start the business? Like where did you find that motivation to start this particular what? Is it a waxing place? Like, what made you want to do waxing? How much research did you do prior to saying, okay, I'm going to open my first store?
Speaker 5:Well, they always say you should do what you're passionate about, and I love vaginas, and so why not? You got to follow your passions. No, no, totally joking here. Totally joking, it's an economic game for me. So there's a couple of like rules that I codify in business that I think are important. There's two buckets to play. In One, you're either selling to the rich with a high margin or you're selling to the commons in high volume and you don't want to get stuck in the middle, like a food truck is stuck in the middle, like it's not the margins that really make it work and you're not going to be able to do volumes to become wealthy. So either you're doing high volume, low margin, or high margin, low volume, play but nothing in the middle.
Speaker 5:And waxing was something that was for the common people, right, I mean, it's something that I could do 10,000. I do right now. We do 10,000 Brazilians a month at Phoenix, so $10 million of of of of work, I guess 12,000 Brazilians a month, whatever it is to get to 10 million. Um, and then the second bucket was I needed to be in the top three of the game, and so when I was looking at the brands that were doing this. There's European wax and like two others.
Speaker 5:But I looked at that and I recently thought to myself I could compete with these guys. You know, if I could build something unique and special, I could compete with them. And the other things I liked about this is I wanted a business that had a career and not a job for the employees. So when we look at the restaurant businesses, we see a lot of turnover because there's not career satisfaction. Nobody goes to work to McDonald's and think I want to do this for the rest of their life, whereas with waxing they get a degree in aesthetics and then they want to be in the aesthetics field. So people stay in this business for a long time. And the fourth thing was I wanted a business where I wasn't the one doing the service, because the more you can remove yourself from the service, then you're not trading time for money and then you can have something that's scalable and it checked all those boxes along with a high margin, like the waxing has a high margin to it and recurring revenue.
Speaker 1:So people come back once a month and there's a monthly membership okay, yeah, pretty interesting that's awesome great questions, goby because you start to realize that, um, with business like, bring him a true entrepreneur. He's not like, hey, I built this passion project and now we're going to do it this way. It's a very different thought process and you get a very different result when you're super intentional with your boxes. So I really appreciate that.
Speaker 5:Yeah, great question.
Speaker 1:The other thing that we have not touched on that is super interesting about Brigham is that he travels probably three months out of the year. So you're sitting there going like whoa, he's running this big business, he's in shape, he's good looking. How's he doing all this? You know what I mean. So my question to you, brigham, is how do you think about work-life balance and thinking outside of the box? Because I know there's so many of us here that are like I just need to work 100 hours and then I'll make it, and it's like that's not always the solution, like there is an enjoyment factor.
Speaker 5:So how do you think about that? Yeah, that's a great question. So batching is a really strong principle for me. We're running 12 companies in the business, so batching time for the specific business at a specific time period is important. And then you know I think you know let's just go to a high level. There's two buckets you can play in. There's operations and growth. And, as a CEO, most of the time people start off doing the operations and they never quite get out of operational mode, right. But growth mode is you do the operations to build the system and once the system is built, you put somebody in that place to run it. And the cutback that people have is like how can I put somebody in place? I won't make as much money, but if your business can't afford to have an employee in that place, then something's wrong on the economic structure. Right, like the business should be able to operate entirely without you. And so for me, I mean where my skills and expertise need to lie is how do I find the right person and incentivize them properly to manage an aspect of the business. So, on a high level principle, you know it's about building the system and then putting somebody into the system itself to make that run on its own.
Speaker 5:Getting into the weeds a little bit more batching is really important to me. So I learned this early on. I travel with my wife. I mean, we traveled when we got married. We traveled five months that year and we're traveling three to four months a year right now. And you know, we'll go to a country. And it's like at first it was like oh man, like hey, I got to go take this phone call, I'll be right back and you're in the middle of something really cool. And it's like I feel bad because I want to share this moment with you and like I can't. Like it's a way to you know personally schedule software yeah.
Speaker 5:And I only do meetings on Wednesdays and now Mondays, because I'm too busy on Wednesdays. So I have two. I have two days of meetings and they're back to back all day long. So from morning till night probably till six, six, 30 at night my time I'll be doing meetings and that allows the rest of the days to be entirely free. And so when we travel I'll just get a really nice hotel. For the Wednesdays and Mondays I'll be in the room doing meetings and she just has the expectation to go on her own.
Speaker 5:And then every other day I'm working my not manager side of the brain but programmer side of the brain, the side of the brain that takes very long times to build and research and develop uninterrupted from. You know society. So those two things like have to be in balance. Right, you need meetings, but batch the meetings, don't do meetings and then go back to like programmer mode where you need long interrupted periods and then find out how to put systems in place so you can completely remove yourself. And I'll just kind of show what this looks like on Safari.
Speaker 5:So I use a program called Monday. This is December goals. I got to update this to February now, and then all of the businesses have a bucket and I'll write if I'm on track or off track for all of these and these get updated and as soon as I hit done on something it'll go off of this schedule. So then I have my monthly alignment of the stuff that I'm doing and I look at these every Monday and I update this every Monday, and we do the same thing as a company, so we have the company's weekly alignment, you'll call it, and so, for example, we just got back. We're not done with February setting this up, but here's January's goals and stuff that was either on track or done as listed here, and so everyone on the team has a responsible party for this.
Speaker 5:And they have all their goals that they're working on for the month. And then the reason we do this meeting is because this allows us to share the goals with each other, kind of like in this setting where we're all together and if there's resources needed from other teams, it's their one time a week to collaborate those resources. So we're not overlapping on projects to ensure that we get the maximum efficiency. And the added benefit of this is, as we use this kind of system, if Jordan has like 10 goals and I have like one, I start to feel very insecure that I'm not doing enough for the team, and so it pushes everybody to be fully involved in the company.
Speaker 1:That's awesome. I love that. Dylan. What are you taking from this?
Speaker 4:So wait, that's called Monday work management.
Speaker 5:Yeah, monday there's a sauna, there's another one.
Speaker 4:Yeah, I'm'm gonna check that out um no I liked.
Speaker 4:I liked your insight on the, the travel aspects and how you manage it with uh, batching and just grouping your days and being present. You know, if you're working, you're working. If you're there, you're there. Um, I like travel a lot too and I'm trying to eventually build more of that work-life balance. I broker commodities that are attached to the market hours so I could work remote, but like I, you know, I went to costa rica last week. I worked for a couple days there because I had trades that we had to focus on. Like, I still enjoyed it, but, you know, at a certain point it's like you know you want to be able to go on a trip where you're taking more than just the weekends to enjoy um, so, maybe eventual career shift, but I don't know. I think my main takeaway, I liked your insight on when you're talking about uh, just the, the waxing, as from pure economics and business standpoint, um, I think that's great and I like, when jordan first met you and I looked up the story, the light bulb in my head I was like, yeah, like waxing is like controlled costs across the board, pretty much, and high margins.
Speaker 4:It's a, it's a a lot of residuals once you have client retention. Like girls do it, they do it, they come back, they do it and there's demand for it everywhere. Maybe not, you know, in Alaska there's certain areas as popular. You might want a little little extra warmth but looking at it, I'm like it's cause. I love, I love listening to different podcasts, business podcasts, you know. Open your mind to, you know it doesn't have to be something that you're, you know, passionate about. It could be the business model behind it. Yeah, like that's an activity or practice. Like it's, it's a great line of business.
Speaker 5:So I applaud you on that definitely passionate about business itself, not the business, yeah right, yeah, it's the business and the structure.
Speaker 4:And how, okay, how can we, how can, like, as you say, you look at the competition and being like, oh, you know, I can optimize software better than this to make this more of a user friendly experience and have better retention, have better service, a little better brand and appeal and the tiktok stuff that you do. And then all of a sudden you're like, oh, we're not just any waxing company, like we're, you know, we're cool and with trends like it's. It's a mix of like, social and business yeah, well said really well said
Speaker 1:love that chase. What are you taking from this? Maybe he needs a second jacoby, are you there? Yep, okay, cool. Do you have a? Any comments or questions?
Speaker 3:well, my, my only like real question is just like, what drives you to keep going, to keep growing? Because, like, I have been looking into my own business, but right now I remember you said, uh, you needed at least a hundred thousand dollars cash. I don't think that I'm looking specifically into franchising, but your business model is something that I'd be a lot more interested in, just so I can learn from it, because, uh, my business idea has to do more with like hydroponics excuse hydropononics and like eliminating food deserts in urban communities. But, like, I just want to know more so about like your business model when it comes to the corporate side, because that's where I think I'm struggling the most with, like, how do you find the right people to run your corporate suite?
Speaker 5:Yeah, that's a great question. One quick comment. It's tangential to what you're talking about. So, as we're looking at businesses to start, franchises are a good place to play because the government sorry, banks find them safe safer than your own business. If you go to a bank and say I want to start a waxing company, they'll give you no money to do so. But if you went to a bank and you said I want to join the HelloSugar franchise, the word franchise, the fact that it's reputable and has been repeatedly done over and over again, gives banks the confidence to invest in that. So most people can invest in a business with 10% of the cost outlay. So you know any kind of franchise that costs a half a million. They might only have to put $50,000 down, which is reasonable, to be able to start that business and compete in that marketplace. That banks like franchising, for whatever reason.
Speaker 5:Um, but in terms of like finding the right people, jacoby, like one of the hardest things to do is find the right people. I think I get it really right A third of the time. I get it Okay A third of the time and I get it really wrong a third of the time. And we were still like you know, we we do a thorough, thorough analysis and the best thing that I can recommend in terms of hiring is just, like you know I think you were saying you're getting your degree Was that? You were saying that, just like, at the end of like a master's or bachelor's degree, you have like a final project, like a capstone, senior capstone project or a master's thesis.
Speaker 5:I kind of look at hiring the same way. So what I'll do is we're hiring a CMO right now and instead of hiring a CMO, I'm asking for a fractional, three-month contract to do something very particular and important in the company and I'll pay them accordingly. But that's their like interview. Their interview is not like tell me what you've done, it's like I like this guy enough to give him a shot. Let's give him three months to see what he actually builds. And it's a small project. You know it's very much part-time on the side and if he does well on this then I'll offer him a full-time career job. But it'll really tell us if he's the right person or not, with minimal risk on our side.
Speaker 1:Right, because it's just a three-month, fractional project okay, I'm gonna be honest with you, brigham, the way you think about things to limit risk is very, very important for everyone to realize, because when you said that I don't even want to know how you met your wife, I feel like you would have been like yogurt date. Only keep it very simple, keep it clean. Because I saw, I saw that and I was like that's freaking genius, my one buddy, he's going out to these big dinners, big blowouts, and he's like then I don't see the girl and I'm like do the yogurt?
Speaker 1:it's way quicker like you can get in and out, you can do it quick, you can do long. Um no, that's funny when you really think about it. There is so much like if we can introduce that into our day-to day, like, how do you limit risk? Nobody is sitting there going yeah, I want to hire a CMO, I'm going to make them part time for three months and see how we do it. Like that is unconventional thinking, which is why I'm so glad you're here right now, because you're getting people to think differently and, like stair, step their way into these different businesses or different opportunities.
Speaker 5:Yeah, all nine of our hires on my team are that way, so I didn't hire anybody without doing that.
Speaker 1:Yeah, it limits risk.
Speaker 5:Yeah. And then on the dating side I laugh at that because that was always my system it was first day was to go to like a soda shop and I don't even drink soda. It just was, like you know, an easy, easy date. And then the third date I told every girl I dated on the third date I wanted a prenup, uh. And so like she knew, like going into this, like it's not about you, but like anyone I date, I'm getting a prenup. If that's a problem for you, you know about it now, like yeah no, I mean it makes sense.
Speaker 1:Yeah, it makes sense. You want to. You want to be able to do things, but you gotta be able to protect yourself, and having the hard conversations early is a super powerful thing.
Speaker 5:I think it moves the needle a lot closer yeah, yeah, I think everyone should get prenups, even if it's not like a lot of money at stake. Just knowing how you want to split things up ahead of time, in case you're one of the 50 of people that split probably smart to do absolutely, absolutely um jace, what about you?
Speaker 8:um, yeah, I wish I knew about the pre-note thing I've got it listed, brother.
Speaker 5:If you need a template, I got you.
Speaker 8:Yeah, I couldn't even bring that word up.
Speaker 8:Um, um, I, I missed a little bit of it, but I mean I'll just say, yeah, I couldn't even bring that word up, I missed a little bit of it. But I mean, I'll just say, as somebody that's been owner operator, sales guy for like the last two years, and Jordan always pushing me to be the guy pushing sales, you know, it's just nice hearing from you. Well, from what I heard, I was got a little distracted from, uh, somebody at the door. But, um, yeah, I just really want to make this year like the year where I'm.
Speaker 8:You know, I got one guy helping with me way more consistent than the other guys. So I want to get somebody else on here to at least mow the yards and allows me to go out and do some of these bigger estimates I like to do, or at least bigger jobs. So, um, because that's for me, for me it's been like when me and my wife want to travel, I haven't been able to do more than a 10-day trip. It's like and that was probably a one one time I did a 10-day trip, the rest have been a week, because I uh, ski, snowboard, try to go every year as well.
Speaker 5:Nice.
Speaker 8:Um so, but um yeah, that's been a boiling point for me is wanting to travel and chase.
Speaker 5:A couple of things. For you man Like um, you know one of one of the places that probably should occupy a lot of your mind, your headspace is how do I stop trading time for money? Yeah, how do I create the economics so that you know the things that you're doing on a daily basis? You can stop doing those things. So I ask myself on a very regular basis, like what task am I regularly doing and how do I never do that task again, so that I'm not in the operational side of the business, I'm a hundred percent of the growth side of the business.
Speaker 5:So, having salespeople and if you hire salespeople you need more than one, it's really hard to hire just one because they have no one to compete against or having the people that mow the lawns, you know you really.
Speaker 5:How do you economically incentivize them to be aligned with what you need, which is like good service and retention of clients, and you know having them continue on with you for a long time. So you know having to constantly train, get those pieces of the business set up so that you're not actually operational in the business and only focus on growth. And the second thing I'll say and this is for everyone is. When you do go on these trips, it becomes very apparent what part of your business is weak, what part needs to be systematized and optimized and what part can just sustain without you. And a lot of the times you go on these trips like your team is like, oh crap, I can't rely on Brigham, and they go and figure it out. You know they're like, oh, he's on vacation, like I don't want to bother him and they go and figure out whatever they need to figure out.
Speaker 8:And so these are kind of, you know, you think of these like trips, a little bit like a check and balance for your company to see if it can run operationally without you, which is where you want to be. Yeah, yeah, I even just haven't. I've always had a guy helping me this. The one the last month or so has been seems like he's here to stay. So I definitely relate to that as far as going on a trip, coming back and I'm like, oh, okay, well, at least for me. On a smaller scale, it's like, oh, this client reacts poorly when I'm gone, or this person does this.
Speaker 1:Yeah, just real quick, because you got to bring him here. He's got 112 franchisees. They all have employees, right? Let's ask bring him. How would you incentivize the employee to be interested in what doing and retain them? How do you?
Speaker 5:think yeah, yeah.
Speaker 1:Yeah.
Speaker 5:That's a good question. So early on in my career I had a pay structure that increased with time. So basically, as people stayed at the company longer, they made more money and I think that's a traditional salary increase raise route. And I was trying everything to get people to sell memberships. Memberships is what I needed as the lifeblood of my business and I couldn't figure it out. I tried gamification, I tried prizes, I tried bonuses, I tried literally everything.
Speaker 5:And then one day I woke up and I had this idea what if I aligned the incentives of them with the incentives of what I want? So I asked myself, what do I want? And I instantly knew it I want more memberships. So then I said, okay, forget about giving people raises based off time. They only get a raise if they sell X amount of memberships, and every X amount of memberships they sell they get a raise. So then the top performers are more motivated to sell more memberships because it's directly aligned with their compensation, and it's the same thing for you, chase.
Speaker 1:So let's say you're paying someone. Let's just use really easy numbers. I know these are the actual numbers. But let's say it's $10 an hour. Sure, they sell 10 of them. You don't give them commissions on each one, you just go hey, you sold 10 of them. Now you're at $15 an hour.
Speaker 5:That's one way to do it for us, you know, it's, it's everything's commission-based.
Speaker 1:So you give a piece of each one, so like they're staying at the 10, and then you give them like maybe $5 on each one. I'm just using small yeah.
Speaker 5:Just regular, yeah, so instead of making $10 a Brazilian, they make $11 a Brazilian, and if they sell a hundred more Brazilian memberships, they'll make $12 a Brazilian. And so when the economic incentives became aligned with what I wanted, literally the next month and I again I was struggling, I was trying everything, I didn't do anything. The month that I raised, I changed the commissions except change the commissions, because I wanted to see what it would do. I doubled my conversion rate, so double the amount of people, literally overnight started buying memberships, because now they're aligned in incentives with what I want.
Speaker 1:Now Chase take notes.
Speaker 4:Yeah.
Speaker 8:I mean, I was just going to say the, the, the Mike Andy's got a guy referred to. He does, instead of paying his. You know people that operate the mowers instead of paying that. Um, you know people that operate the mowers instead of paying that. Well, he pays them an hourly, but then on top of that, it's uh or no, it's however many yards they get done that day. Um, so it incentivizes them to mow a little. Just, you know, be more efficient so they can, you know, hit that top number. Um, so yeah, absolutely.
Speaker 5:Yeah, so you could look at like customer satisfaction scores. If you did a survey, you could look at like how much retention, how many pre-books have they pre-booked their next lawn mowing? Yeah stuff like these, like look for the like, look at, ask yourself, what do I want? And then that's what you pay them off of, okay it's simple, very simple, like one metric only.
Speaker 8:Okay, great yeah.
Speaker 1:Awesome, cool. What about you? What are you getting from this?
Speaker 6:In terms of just the whole. Again, I'm just going back to like franchising and like how much like you've created a system and then you've duplicated it yeah, how much like you've created a system and then you've duplicated it. Yeah, um, I'm to look at where I'm at my business and working with a business partner because I'm in staffing and recruitment, which I'm a minority business owner and I'm trying to get him to get out of the sales um and into more operations. Like also, you know, like higher on sales, we just hired on, we're hiring on two. So I really like that tip about having two. But building a system to where you know there's a lot of automation, how?
Speaker 5:are you doing that right now? Yeah, that's a great question. A couple of softwares we're using to create automations have you heard of zapier?
Speaker 5:yes, yes, so centrally, you know, you want to like map out the whole ideation flow. So it's like a person comes in, what are the, what are the softwares that they come in on? Okay, what is the next step? How do I communicate back to them? So then I use zapier to take what they came in on and then communicate back to them through some kind of we would say, dylan, do you know what it is, or no, that's okay, no, no no, okay, yeah, no, that's what I was gonna say.
Speaker 1:I don't think most people do on the call. So if you can just explain it or if you have a visual, because I feel like you might have a visual- yeah I, I can make one real quick.
Speaker 1:I mean so, if we just get a Zapier, so, guys, just to give you a preface, so I do Facebook leads and I learned about Zapier through this, where basically what ends up happening was, if a lead signs up, then I shoot them an email, I get a text message and then I they also get added to an Excel sheet so that I can track them to see where they're at. But this is super useful.
Speaker 5:Yeah, so it's like conditional statements. So the way Zapier works is like you have one software that doesn't communicate with another software, so maybe your lead flow doesn't communicate with Gmail, but they both register on the Zapier platform and they have like actions that can happen. So here we can make the logic that if a new web flow form is submitted, then go on to you know Gmail and send them an email with this template, and then you can fill in the template with information from the Webflow system and then the next thing you do is you could put it into your MailChimp account or your Salesforce account, et cetera, and so we use Zapier to help create automated systems throughout this process and how that would flow. That's like one of the larger tools that we're using right now. Once you get those done, you can change them from Zapier to APIs. Apis are like they're tokens, basically on websites that use links to do the same thing for cheaper.
Speaker 6:Like do you use AI with like large language models? Chat sheet with T.
Speaker 1:Tell them about the software you created for the front desk.
Speaker 5:Yeah, I mean. This starts to make sense when you have a lot of units. So if your budget for reception is less than $100,000 a year, it doesn't make much sense. But at our level we're doing 40,000 to 50,000 Brazilians a month and so at that level, the more you can automate like, the more it makes a lot of sense.
Speaker 5:So we built, so we use, a platform for telecommunications called Zendesk. Zendesk operates with a AI model called Ultimate, and then in Ultimate we build a wiki, a really long, you know, series of information about Brazilian wax scheduling. Okay, so you just put everything in there and then you train every response that comes in through text. So I want to book an appointment? You train it and you say, okay, if they want to book an appointment, uh, what is that the intent? Or, like I am on my period, I want to reschedule, I got to cancel my membership. These are all intense. And once the AI is 98% accurate and confident that it understands the intent, then I train the response to the intent and we use that big wiki to train the response. And then, once we're 98% confident that the response is right, that's when we release that. And so eventually, after releasing all these intents. You can get closer and closer to 100% of like totally handling the system through AI. That's how it's done.
Speaker 6:Awesome. I mean again through the past like hour. So I'm just like this needs a systems guy, like yeah like builds it engineer and then duplicates, and I like, I love that.
Speaker 5:Thanks, man.
Speaker 1:Absolutely Griff. What are you taking from this?
Speaker 7:That's a pretty sweet software you got. I wish my company used something like that.
Speaker 4:Yeah, you should look into Palantir. Griffin, Tell your boss to look into Palantir.
Speaker 1:What was?
Speaker 4:that, dylan. I was just going to say tell your boss to look into Palantir. They could use another customer.
Speaker 7:Yeah, no, for real. Try and get them to get that.
Speaker 1:So, griff, you got any questions or any comments about what we were discussing just overall, about the lifestyle and how you think about living and business and all that kind of stuff.
Speaker 7:Yeah, I mean, I guess I was kind of curious about your travel. Kind of based on your experience, what would you say was probably like the best quality of life, where, like the American dollar would go the furthest?
Speaker 5:Yeah, and have you traveled a lot outside the United States?
Speaker 7:To be honest, for the most part only Europe, and then I've been to Thailand.
Speaker 5:Okay, yeah, Thailand's probably like for people that haven't traveled, like Thailand's like where I send people. It's like the easiest, cheapest place. You know it has like the most easy access for life. I lived a year in Thailand, Um, yeah, Um, I guess now, like I look at travel a little bit differently, Like I'm really like visiting places that are like hard to live in.
Speaker 5:That's like what excites me so like last year was mongolia, this year I'm doing the north pole, so we're heading up to, uh, like five hours north of oslo. It's like this little island, it's the most northern island of the world. Uh, we're doing like a three-day snowmobiling expedition up there in spalbard. Uh, that's the kind of stuff that really interests me now. Um, but like top places, like for living abroad would probably be, uh, thailand. Thailand would be very high like number one. Canary islands in the south of spain is like really cheap, really easy lifestyle to be in a great place to live and work. Um, or midi in columbia, cheap, on the same time zone, easy to get around, great place as well yeah thank you
Speaker 7:yeah it's funny very good things about columbia.
Speaker 5:I need to get out there.
Speaker 1:Awesome place yeah it's funny because, uh, I don't know if you ever had this experience bring, I'm just being there or you griffin from going to thailand. But literally after I came back from thailand I was like one, I don't know if I should come back here. And then the second one was literally you could retire there right now, like, yeah, like yeah, you could literally be done and be like I'm good, because it's literally like a thousand bucks a month, like it's insane yeah, it's so cheap out there you could retire instantaneously and you're like ah, like my life is done, my life of my existence, I'm good.
Speaker 3:So everyone's like yeah it's here to retire?
Speaker 7:I want to do this but it's a pretty crazy, like like when I went I was 19 when I went, but I think at the time, like one us dollar was equivalent like to like 34, 35 dollars, like at the time, basically, and I was like, oh, this is great yeah, one dollar is about 30 baht yeah, we had a driver who would take us around all day for a few bucks.
Speaker 1:It's insane there it's cheap.
Speaker 7:I feel like I have a much different perspective now, being older in the workforce than I did when I was 19. If I were to travel to Thailand.
Speaker 1:I mean, I went there post-graduation and I go. This is the place you go if you get divorced.
Speaker 6:Yeah, 100%.
Speaker 1:Dude, these guys are scuba diving and then they're just indulging with the women and I'm like, dude, this is the place you go. If you get divorced a real bad breakup, like anything crazy. You go to Thailand, just get out of here, just do a change-up. It's a lot of fun, definitely a good excursion. Oh, 100%. So we'll hop into the final part of this because, uh, I really appreciate your time. Bring them and I want to. I try to finish it by 7 pm if possible. Um, but we can go. I this could go on for hours.
Speaker 1:Um, but pretty much what I do next is the greatest benefit of this conversation. So I've been running, uh, I basically had a coach who brought up to me. He said whenever you have a deep conversation, have the greatest benefit of this conversation. So I've been running. I basically had a coach who brought up to me. He said whenever you have a deep conversation, have the greatest benefit of this conversation. Ask that to all the people. The reason for that is everyone will have a different benefit. I might sit there and think, oh, cole, related with this, or bring them, really like this, but what do I know? That's why I'm going to ask you guys so, cole, what is your greatest benefit of this conversation?
Speaker 6:And then we'll do our action step for this week and then the gratitude and we should be done by seven, hopefully. Yeah again, thank you so much, brigham, for your time. Really appreciate you coming on. And thank you so much for Jordan, your invite. Yeah, the confirmation that I got is to create a system in terms of, like, my financial management before I get married and then have that and, if there's any resistance, throw her back in the ocean of fishes. You know, um right, so I'm sorry, like filtering. You know system. So like, really, so I'm gonna read that book and I, I promise you I'll have um jordan. You know the system, so, like, really, so I'm gonna read that book and I, I promise you I'll have um jordan. You know, uh, relay, my, my impression of that's good, we'll love that I can see cole on a date just going.
Speaker 1:You don't.
Speaker 6:You don't like the system, it's over, it's over I'm gonna have hr call you tomorrow at 4 pm. Don't worry about it, no big deal.
Speaker 1:It's not going to work out. That's funny, Griff. What's your greatest benefit of today's call Griffin Jacoby? What about you? What's your greatest benefit?
Speaker 3:the greatest benefit I think that I gained from this call is the way you approach hiring people, because, uh, back when I was originally planning to start this, I chose the wrong person who kind of ghosted me. So, like I like the three month time period and I think that's like, honestly, the the greatest benefit that I had to this conversation.
Speaker 1:Absolutely. It's so important man.
Speaker 5:So important to hire right.
Speaker 1:It's kind of like dating too. If you give three months, you can see how they act. They don't. They fall out of character. It's not this. It's the best person on the first date, so I think that's really good.
Speaker 8:Great, great comment, chase, what about you?
Speaker 5:Um, I mean yeah just, just everything.
Speaker 8:I appreciate your time here, of course, and I mean just from the, from the financial buckets, um, with your spouse, um to you know, just uh, creating the, the, the culture is what I took from it. You know, just trying to figure out what you want and make that align with the people working for you. So, and you know just the other thing, everything was like a gym you drop. So I appreciate it, appreciate it, yeah.
Speaker 1:Dylan. What about you? Oh, griff, are you back on?
Speaker 7:Yeah.
Speaker 1:Okay, we'll get to you in a sec dylan griff what's your greatest benefit of?
Speaker 7:today. Uh, greatest benefit would probably be going over, I'll say, the different franchise questions that I had related to like the states and everything that I went over earlier and then thank you very much, obviously, for the conversation with like the buckets and everything. I was thinking of different ways in which I kind of mirrored that and what I could like take away a little bit into my own and action step uh, no, no, we're just doing the greatest benefit, then we'll do the action.
Speaker 1:Step dylan, what's your greatest benefit?
Speaker 4:thanks, griff I'm gonna, I'm gonna share two because I'm being selfish. Um, one and I was at. I had a work dinner the other night with co-workers of mine. We had there's a, you know, I guess there's a table of seven because I was the only single one there. One is there, the wife, the other, the other two with their girlfriends, and I'm close with all of them. Um, and the discussion of prenups came up. The one that's married doesn't have one. The other two, the girls, were very, you know, they're quick to say they wouldn't get one. Um, I was very outspoken on the fact that I'm definitely gonna have one and I had to defend an onslaught of why?
Speaker 4:so I'm glad that you said that that was a you know validated me a bit, even though I already, I already know I was right.
Speaker 3:I was like you know what?
Speaker 4:yeah, I believe in love too. I don't plan on getting divorced people change.
Speaker 3:Crazy shit could happen and you know I love my family.
Speaker 5:I love my own successes yeah, well, you get insurance if there's a chance of, like, a health scare, you know, and those chances are less than 50 percent. You know if a great, significant there could be, there could be a mental health scare someone.
Speaker 4:Someone could really change as life goes on. Um, yeah, you know, for sickness and all you know all that stuff. Um, on top of it, the what I for, just just like picking your, your brain and just kind of how you work through problems and kind of your approach, especially in the way that you're like jacoby mentioned or cole mentioned, how your systems, person, the kind of your economic business approach to the company, and the mix of the use of AI and creating a system, while intertwining that with human psychology, between how to incentivize your employees, the thought process of hiring them, and then how to create as much retention, client retention as you can, it all kind of ties in pretty well. That's a lot of what I've been trying to learn lately is that this push of AI is really as much about systems as it is about human psychology. You can't have one without the other.
Speaker 5:Yeah, very much both. Well said, Griffin.
Speaker 1:Absolutely. Oh, little comments, I love it. Bring them. You're always doing something. What's your greatest benefit?
Speaker 5:bring them geez, I mean, you guys are awesome. I just uh. I love how just a renewed sense of like energy from uh, from entrepreneurship, and you guys are all like good quality, down-to-earth people, so that was uh. It's been invigorating and motivating for me too oh, I love that, I really appreciate that.
Speaker 1:And um, cool, then we'll get into the action steps. So this is what are we going to do this week to move the needle forward. Um so, cole for you what's an action step that you're going to do this week, and it can be very small, very tiny, but you just got to make sure you're gonna do it I'm literally looking up right now on amazon and bookstores for the uh, how to teach?
Speaker 6:I can teach you to be rich I will teach you to be rich.
Speaker 1:Yes, yeah, um, he also. The funny thing is that he actually has a book called money for couples, and me and madison are currently reading that.
Speaker 5:I haven't read that one.
Speaker 1:That's cool it just came out this year. Because it's like he's like, oh, a lot of the issues are here, but he talks about the different buckets, and I mean a lot of it's you're knowing, but like, if you can get a little insight, you're like, oh, dude that's cool stuff. Yeah, um, that's cool. So you're gonna get that book. You're saying cole, yeah yeah, worth.
Speaker 5:It very cool, very much worth it um awesome griff.
Speaker 1:What about you?
Speaker 7:my personal computer died so I'm gonna buy a new computer very cool every single week. You just got some thing that you're gonna buy yeah, I mean I was thinking about, though it is from 2012, so it's pretty old 12 years I mean, if you're you're following, bring up's thing.
Speaker 1:If you like, the tech dude get it every year. Man, keep it simple.
Speaker 7:Yeah, I mean my company gives me my like its own like computer, so I haven't really used my personal in that long like that. You know what I mean. There's not not much for it these days, but it's completely dead and brought it in no recovery, so gonna get a new one. I like it, it's very cool joey, what about you?
Speaker 3:well, my action step is just doing good on these interviews. I'm gonna be honest, because being out of work is fine I get to wake up whenever I want but it's like that itch that's kind of being fulfilled by school right now, but knowing that that's coming to an end, it's like, well, I need to start focusing on my career.
Speaker 8:So Jacoby we have Brigham on the call.
Speaker 1:Brigham has probably hired way more people than any of us. So, Brigham, is there any insight you could give them real quick? I mean in what you think?
Speaker 5:Yeah, like you're presenting for interviews. Yeah, that's a tough one, depending on the job, right?
Speaker 1:Jacoby, if you can give a little background real quick.
Speaker 3:What kind of?
Speaker 1:job, is it yeah?
Speaker 3:The job that I because they just moved up the interview date till tomorrow it's for a contract position with the government. Actually, it's a developing contract position with the government. Actually it's, uh, developing aviation uh, I can't remember off the top of my head. I need to actually do research. That's going to be my action step do the research on the company so I can do a better interview. But it's a developing aviation, uh, scanning technology. So you know, scans for planes as well as ships like the sonar and the radar. That's pretty much what it is. The position that I was told about was um, more so on the operational side, meaning I'd be filled, I'd be doing my old job in the in the navy, basically for like twice as much, and I think that that'd be really good for me. Um, but I don't know specifically off the top of my head, just because, like every time, every time I do my research on it, I get a little bit more confused, because it's like it's a new field to be looking for a job. That's actually in my military career.
Speaker 5:That's almost. Is there a list of the? Is there a job description that you're seeing right now?
Speaker 3:So I actually got the recommendation from one of my buddies in a Facebook group who also in the Navy. So there was a specific job description and every time I asked him he's like, yeah, they're just kind of looking for people with clearances, just be honest and be cool with them, and he really liked that. So I haven't gotten like a solid job description for what I'd be doing.
Speaker 5:Yeah, so the best advice I mean. So every time people are hiring, they're looking for buzzwords and keywords in the interview process.
Speaker 3:So with the exception of just you know, dress well and be likable.
Speaker 5:I would take that you know job description as best as you know what it is. Maybe you can find one on Indeed, something similar, throw that into chat, gpt, and then figure out what are the buzzwords that somebody is looking for to like ace this interview and just use that as your like model for what the buzzwords are that you need to say.
Speaker 3:I'll definitely look into that. Thank you, it's the easiest way.
Speaker 1:Very cool, jeez. What's your action step?
Speaker 8:Yeah, I got. I got some big ass jobs lined up, man, I'm just gonna make sure they go smooth. Um, I don't really want to. I'm not gonna do anything too crazy with this action step, but yeah, man so, dylan, what about you?
Speaker 4:um, mine is due to past failed action steps. I'm going to pre-file my own taxes this week, but then I do have an accountant that I'm using, uh, full time for next year. But I'm gonna kind of pre-file them and have them uh, you know, have enough time to be able to look through and see if you know if there's anything else I could do on my end, but start that process nice you.
Speaker 1:Yeah, you definitely can. I would uh, I would notice them beforehand would.
Speaker 4:Yeah, there's time, so I would set up and then I'll actually be able to use them for all of this year to help me prior to next year and everything that we talked about this year are you good? There's a fire truck that went by. Oh okay, I thought he was getting a call from like cheesy.
Speaker 1:He's like we can't have the call like that my apartment's burning down, but I'm fine um bring him. What's your action, steph? What are you gonna?
Speaker 5:do? I'm gonna update my monday board. I'm gonna get that thing looking sexy and good I love it, um awesome.
Speaker 1:So, guys, we got like five, three minutes. Um, this is gonna be the really easy part. Uh, we end it with gratitude. So it's what are we grateful for? So, cole, what are you grateful for?
Speaker 6:I'm grateful for just the pain points and like the lessons that I've been learning in my entrepreneurial journey early on.
Speaker 1:Absolutely Griff. What about you, Jacoby?
Speaker 3:Honestly, the gym. Over this month I've been going pretty much every day and it's helped with my mental state and me preventing myself from spiraling. With my mental state and me preventing myself from spiraling, because not to get political but trying to get a job in the federal government is just not a plausible thing right now and that's where most of my experience is and you know I've been on edge. So the gym I'll say the gym, 100%.
Speaker 1:I love that Griff.
Speaker 7:Grateful for my house. The other earlier this week there was a car accident and my neighbor's house got ran into and I didn't sustain any damages. It was a drunk driver and everything Ran right into the property, so I was pretty stoked that I didn't have any damages. That's terrible.
Speaker 1:Wow, it's wild Chase. What about you? I'm glad you're okay, Griff. Yeah, man, I wasn't home.
Speaker 8:Yeah, I'm grateful for this weather. Over here in St Pete man, we went from ice cold to us to, I mean, Pina Colada's on the beach, so it's nice weather.
Speaker 4:Dylan, what about you? Someone to chase is grateful that I'm living down here in Florida. I had an easy two-hour flight or two-and-a-half-hour flight to Costa Rica last week, and then I'm on a golf trip that I drove to this weekend, where it's like when I lived in New York. I wouldn't be doing any of that in February.
Speaker 5:Yeah, that's big.
Speaker 1:Bring them for you. What are you grateful for?
Speaker 5:Man. I'm grateful for my team man. I've been really relying on them this past couple of months as we're
