The Mark Jeffries Event Podcast
Whether you are gathering together 10,000 people or 10 people, the event world has changed overnight! Join industry expert.... Emcee, Host and Speaker - Mark Jeffries - as he explores what comes next, what ideas are working, the biggest mistakes people are making and how to reach everyone in a way that will help you stand out, be heard and be remembered.
The Mark Jeffries Event Podcast
Patrick Smith - Cvent Connect Virtual
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Mark Jeffries
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Season 1
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Episode 9
This week we are joined by Patrick Smith, CMO of Cvent. He tells the behind the scenes story of CVENT Connect Virtual ...we talk about how different content planning had to be, dealing with a vastly larger audience, the fascinating insights gleaned from tracking attendee behavior and how production was completely transformed.
Plus - a bold prediction: The Golden Age of events is coming!!
Extra Thanks to Patrick Smith for his time and to Rachel Andrews and Kayla Sommers for their hard work behind the seconds to make Cvent Connect Virtual such an exciting event - it was my honor to rejoin the team and host this event.