S04 E17 Laura Dzurna, Pandora on building a career in brand management and the thought process involved in a career change.

Brand Management | Communication | Digital & IT Comms | Jewelry Industry | Career Change | Decision Making | Reflections | 

Laura Dzurna was Communications Manager at Pandora from August 2020 until September 2022, with a special focus on digital & technology. In October 2022, she took on a new role at Pandora as Brand Manager, managing one of Pandora’s collections.

Her career in the jewelry industry spans a variety of roles within Brand Communications & PR and internal communication, driving various initiatives and campaigns. A recent example is setting up internal communications for Pandora’s digital & technology function and working to establish the digital & technology community with various initiatives among

other Hackathons.

Laura has a master’s in Brand & Communications Management (Copenhagen Business School).  She loves sports, reads voraciously, and enjoys exploring new cultures.

In this interview we discuss Laura’s career progressions, lessons learned, and the thought process behind deciding to change the department within an organization. She will share more about the importance of community building and how to tackle a career change. 

Follow Laura on LinkedIn: https://www.linkedin.com/in/laura-dzurna/ 

Episode Timeline:

02:30 Laura, tell us more about your current work setup. 

04:45 How does one start to build communities within organizations?

11:30 What are the challenges you've encountered and how can one be successful? 

15:45 Is community building important outside engagement inside the company? What does it help with?

19:00 For those of our listeners who want to start a career in brand management and communication, what skills should they focus on building?

For the leaders who listen, what is your advice on building you career in this field? How do you navigate your career progression?

25:20 You shared with me that deciding on a career change was not easy, what were your main focus areas when deciding to make the switch? 

28:57 What is one of the latest reflections you've had about your career?

32:25 What are the 3 main leadership lessons you've learned from your professional endeavors?

33:20 What is the biggest surprise of your career? What is one thing you would change if you could about your career? 

38:05 The Final 5 Fire Questions.

The podcast is available on all major streaming platforms. More details on www.femmeleadpodcast.com

Chapters

• 2:30 Laura, tell us more about your current work setup.
• 4:45 How do one start to build communities within organizations?
• 11:30 What are the challenges you've encountered and how can one be successful?
• 15:45 Is community building important outside engagement inside the company?
• 19:00 For those of our listeners who want to start a career in brand management and communication, what skills should they focus on building?
• 25:20 What were your main focus areas when deciding to make the switch to brand management?
• 28:57 What is one of the latest reflections you've had about your career?
• 32:25 What are 3 main leadership lessons you've learned from your professional endeavours?
• 33:20 What is the biggest surprise of your career?
• 38:05 Final 5 Fire Questions.