Just Build It Podcast with Paul Benevich

Market-Testing Your Idea

June 04, 2020 Paul Benevich Season 1 Episode 3
Market-Testing Your Idea
Just Build It Podcast with Paul Benevich
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Just Build It Podcast with Paul Benevich
Market-Testing Your Idea
Jun 04, 2020 Season 1 Episode 3
Paul Benevich

In Episode 3, we examine the process of market-testing your idea. It is a fundamental concept to be a lean, agile entrepreneur or have such a company.  So many entrepreneurs and start-ups claim to be lean and agile but very few founders and startup teams apply these concepts well, and that includes, at times, both Dave and myself.

In this podcast, Paul Benevich and Dave Linhardt interview a new entrepreneur, Dave Salyers, who had planned on making a sizable investment into building his idea before market-testing it.   

A conversation we had a few months ago influenced Dave Salyers to pivot his strategy and create a series of market tests before embarking on a more expensive solution.  This episode takes you through his journey and market-testing process.  

Enjoy …

www.justbuilditpodcast.com

 

Show Notes Chapter Markers

In Episode 3, we examine the process of market-testing your idea. It is a fundamental concept to be a lean, agile entrepreneur or have such a company.  So many entrepreneurs and start-ups claim to be lean and agile but very few founders and startup teams apply these concepts well, and that includes, at times, both Dave and myself.

In this podcast, Paul Benevich and Dave Linhardt interview a new entrepreneur, Dave Salyers, who had planned on making a sizable investment into building his idea before market-testing it.   

A conversation we had a few months ago influenced Dave Salyers to pivot his strategy and create a series of market tests before embarking on a more expensive solution.  This episode takes you through his journey and market-testing process.  

Enjoy …

www.justbuilditpodcast.com

 

About this episode
Market Testing Model (Insight Driven Iteration)
Dave Salyers and his company (JumpOn)
Why the pivot from build it to market test it?
Starting the market testing process
How the vision changed
Where do you go from here?