#82 - The Value Sale with Ian Campbell

Episode 82 discusses The Value Sale by using ROI (Return on Investment) and TCO (Total Cost of Ownership) with Ian Campbell.

Ian Campbell is the author of Wall Street Journal Best Seller "The Value Sale"
 
 As CEO of Nucleus Research he is responsible for the company’s investigative research approach, product set, and overall corporate direction.  He is a recognized expert on the return on investment (ROI) and total cost of ownership (TCO) analysis of technology and has written and presented extensively on a range of organizational topics and the importance of matching technology to business organizational objectives. 

As an expert on technology value, he is a frequent speaker at industry and business events and has been quoted in major business publications including The New York Times, the Wall Street Journal, the Economist, and was the subject of a personal profile in The Financial Times.
 
For over a decade, Ian has taught a course on assessing the value of technology at Babson College in Massachusetts and is a frequent guest lecturer at Stanford University, the University of California at Berkley, Massachusetts Institute of Technology, Harvard University, and Boston College.
 
In addition to his expertise in financial analysis he is noted for his research identifying the human barriers to successful technology deployment and the strategies that can be employed to maximize user acceptance of new technology.
 
Prior to joining Nucleus Research, Ian was the Vice President at International Data Corporation where he managed a portfolio of research programs in the US and Europe.

The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial.  Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. 

Helping you run a successful profitable business.