#85 - Finding the Holes in Your Sales Process with Lisa J. Smith

Episode 85 discusses Finding the Holes in Your Sales Process with Lisa J. Smith

Based out of Madison, WI, Lisa J. Smith is the CEO and founder of SMITH Co., a sales consulting firm focused on modern midsize B2B businesses.  

A dynamic public speaker and natural trainer, she has presented for multiple audiences in various industries across three decades, most recently as a keynote speaker at the Twin Cities Startup Week.

Having spent 30 years selling B2B services in every economic environment imaginable, Lisa has gained a multitude of diverse experiences and improved the financial situation of countless organizations.

She is trained in design thinking, finance, business strategy, sales, advertising, and marketing.  These skills allow her to spot and reveal the blind spots most B2B companies encounter in their sales funnel.  Think of her as a sales sleuth, revealing, and removing the obstacles that hold businesses back from realizing higher revenue and growth.

Lisa considers herself a “COVIDpreneur”. She launched SMITH Co in June of 2020, and despite the turbulent economic landscape she reached six figures in her first year.  She has maintained that for the last 2 years consecutively.  She deeply understands her client’s challenges; because she’s been there.

The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business.