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Marketing 101 - BIG steps for small businesses

Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Support the podcast via Patreon with a small donation of £5 per month; https://www.patreon.com/marketing_101

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Marketing 101 - BIG steps for small businesses

Amazingly useful tools, apps & websites for efficiency and marketing

October 26, 2021 • Marketing 101 • Season 1 • Episode 15

A slightly different episode today - Alex talks all about the tools, apps and websites that he uses within Marketing 101 to improve efficiency, help with marketing and manage data. There'll be some tools that you've heard of but definitely some you haven't, but definitely some that will save you time and money. Enjoy!

Find all the tools and websites mentioned below.

Wordpress for building websites
Hubspot CRM (free)
Mailchimp - data capture & newsletters
Google Analytics - website analytics
Google Drive - my 'filing cabinet' / collaborative working
Prezi & Prezi Video - alternative to Powerpoint and zoom video presenting
Canva - basic graphic design
Alternativeto.net - find alternatives to tools/apps/websites like Photoshop (often free alternatives!)
Smmry.com - summarizes any article/blog etc. into 7 sentences
Naturalreaders.com - reads anything that you copy & paste into it
Hemingwayapp.com - critiques your writing for readability & gives tips to improve
Importyeti.com - see what carriers/factories/shipper your competitors are using
Snapdrop.net - share files between any devices on the same wifi
Dictation.io - dictation! Turns your voice into writing
Slidescarnival.com - loads of slide templates that you can use on Powerpoint, Google Slides & Canva
Remove.bg - cuts backgrounds out of photos instantly
I dont care about cookies - chrome extension that says ‘yes’ to all cookies

And finally, my new Gift Website for discovering non-mainstream gifts for any occasion; SecretSanta.Guru

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101