Season 7: Concentric Diversification
The Grand Strategy used by firms to expand businesses leveraging on the core competencies of the first firm.  This strategy has proved to be the most useful, with the lowest-risk and instant expansion outcome. It crunches the launch & execution time and makes available a new market base with each company creating its own niche. In this podcast, we discuss the Eighth Grand Strategy of Concentric Diversification.
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