My ME Story

Color Your World with Liza Roeser at Fifty Flowers

Denise Jerome

Starting a company as a woman in a third world country takes a lot of courage! Today, Denise and Robbie have a conversation with Liza Roeser, "author" of Fifty Flowers. Learn how she disrupted the flower industry after completing a Peace Corps assignment in Ecuador—one of the world’s largest exporters of cut flowers—in the 1990s. She saw and seized the opportunity to export directly from farm to consumer and founded Fifty Flowers, today a multi-national, multi-million-dollar company. Learn about her passion for entrepreneurship and how she is a leader for women in business.