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Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emily Pennington, Emmett Strack, and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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Park Street Insider Podcast
Essential Talks— Cole Clark On Creating A Label That Connects With Consumers
Consumers aren’t all alcohol connoisseurs; many rely on labels to inform their in-store purchase decisions. In this Essential Talk, Cole Clark, President of AmygdaLaunch, wants to help brands optimize their approach to labeling to help drive purchase decisions. Clark discusses the implications of label data and how beverage alcohol brands can interpret the findings.
In this episode, you'll hear from:
Cole Clark, President, AmygdaLaunch
You'll hear key insights about:
- The key factors for how successful labels can help drive purchases. Clark dives into the importance of assessing data on different label aspects to ensure success using descriptive terms, color combinations, and contrast. Ultimately, he wants brands to create a label that reflects the values of their target consumer.
- How certain labels perform given seasonality factors. Clark investigates a case study from a major wine supplier that noticed a stark change in label preferences based on the time of year.
Mentioned in this episode:
AmygdaLaunch
2023 Craft Spirits Data Project - Distillers Survey
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