Park Street Insider Podcast

Essential Talks— Selling in Control States 101

Season 5 Episode 5

Control states can feel like a weighty subject. They're one of the main reasons that the U.S.  should be taken as fifty individual markets as opposed to a unified entity. But with the right context and know-how, making sales in these states won't seem like such a large hurdle. 

On this episode of the Park Street Insider Podcast, Ashley Glickman, Executive Vice President of National Sales at Westward Whiskey, offers a supplier perspective on making sales in control states. She’ll break down three models for how control states regulate retailers and describe how each impacts the selling dynamics for brands off-premise. She’ll go into listing criteria, product placement dynamics, and various sales approaches.

In this episode you'll hear from:

Ashley Glickman, Executive Vice President-National Sales, Westward Whiskey

Mentioned in this episode:

Alcohol and Tobacco Tax and Trade Bureau

Westward Whiskey

Want to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1

Learn More About Park Street

Sign up for our Daily Industry Newsletter.
Sign Up for our
Monthly Newsletter.

Check out Park Street's Guide to Getting Started in the U.S. Market

Follow us for more industry insights on