In this episode of Spotlight On, Alex Dyke sits down with Dave McCann, Managing Partner, IBM Consulting Europe, Middle East and Africa & President, IBM Canada, to discuss the transformative effects of Generative AI across European enterprises.

The discussion emphasises the importance of integrating talent management with generative AI initiatives to gain a competitive advantage. McCann highlights how the value of AI extends well beyond technological advancements, enhancing customer experiences, operational efficiency, and security protocols. He underscores the importance of fostering a culture rooted in trust and transparency for the successful integration of AI, alongside ensuring compliance with evolving regulatory standards. McCann advocates for a strategic approach to AI investment, balancing immediate benefits with a long-term vision for sustainable growth and innovation.

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