James Butterworth, VIP Commercial Manager and Senior Tax Consultant, Croner-i Artwork

Humanise The Numbers - for ambitious accountants in practice

Welcome to the 'Humanise The Numbers' podcast series. Here you'll find a whole series of interviews with the leaders of accounting firms who are building (or have already built) a firm of the future now! You'll hear key insights, key skills and key habits that underpin the success of these firms. Insights, skills and habits that can underpin your firm's future success too. It seems that when an accountancy firm connects their team and their clients to the numbers that really matter to them they transform the results for everyone. This is accelerated when the humanity of the way they work shines through too. That's why we're talking about ambitious accountants humanising the numbers.Here's what a director of a multi-partner multi-national firm said recently ."What I like about your podcasts is that they are real. They are not scripted and I appreciate the fact that your interviewees admit they don’t have all the answers but are willing to let you put that fact out on a podcast. It is what is going on at the front lines of great small accounting practices. I have now listened to about half of them, I intend listening to them all as each one just has a nugget that I am writing down to see if I can use in our practice at some stage."

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Humanise The Numbers - for ambitious accountants in practice

James Butterworth, VIP Commercial Manager and Senior Tax Consultant, Croner-i

November 08, 2024 • Paul Shrimpling and James Butterworth

When your clients feel at home, they tend to want to stay at home. That's a statement by James Butterworth, a tech and advisory specialist from the VIP team at Croner-i.

In this podcast discussion, I was surprised by how this conversation moved to a place where we discussed how a better understanding of the client and what they want, as well as tax law and the way you manage your clients' tax affairs, is what ultimately humanises the numbers.

This is a fascinating conversation with James which essentially confirms that the better you are at being curious about what's in the best interests of your clients, you build stronger relationships that ensure that clients are more likely to stay with you. If it's a prospect, they are more likely to join your firm because you take a proactive approach to your clients’ tax affairs using the support of a specialist.

This is far from a sales pitch from James – it's more a ‘what can you do in general practice to make more of tax when working with your clients?’ It was an unexpected, enjoyable and valuable conversation with James. I hope you enjoy it as much as I did.

You can get access to the full podcast discussion on your favourite podcast platform or go to www.humanisethenumbers.online.

Please scroll down the podcast’s episode page for the contact information for James and for the additional, downloadable resources mentioned in this podcast.