In this episode of Amazon Community Updates, we cover the struggles of a long-standing beauty brand, a new AI tool for dog food reviews, tips for enhancing product images, and the impact of viewable impressions on ad effectiveness.
We also highlight the increased value of Top of Search ads, the misleading nature of BSR, changes in Sponsored Brand Ads, Prime member benefits affecting pricing, opportunities for Prime Day, new logo requirements for Brand Registry, and the importance of clear product titles.
Tune in for the latest insights and tips.
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Welcome to Amazon Community Updates. We have 11 updates and news for you as of May 22, 2024. Let's get started:
Update 1: Beauty Brand Fails in Content
A long-established beauty brand is struggling due to a lack of branded content. This shortfall is impacting sales and customer loyalty, underscoring the importance of high-quality, recognisable content on platforms like Amazon.
Update 2: AI Tool for Dog Food Reviews
Amazon introduces the Dog Interpreter, an AI tool allowing dogs to "rate" GREENIES products. Note: This is for entertainment purposes only.
Update 3: Enhance Main Image to Boost Sales
Improve sales by incorporating keywords, accessories, packaging, and scents/ingredients in your main image.
Update 4: Viewable Impressions Impact Ad Effectiveness
Viewable impressions, requiring 50% visibility for 1-2 seconds, can lead to a 580x difference in CTR.
Update 5: Top of Search Ads Offer More Value
Despite their traditionally high cost, Top of Search ads have seen a price drop while effectiveness has increased, showing a 39% improvement year over year. Brands not optimizing for these placements are missing out on significant benefits.
Update 6: BSR Can Be Misleading
Amazon's Best Seller Rank can be deceiving due to historical sales data. Check recent sales for accurate trends.
Update 7: Fresh Design for SB Ads
Sponsored Brand Ads on the US SERP now feature a new design with scrollable cards.
Update 8: Price Matching May Seem Unfair
Prime members, who pay $139 dollars annually, don't face additional delivery costs, influencing Amazon's pricing strategy. Non-Prime users, however, incur a minimum shipping fee on smaller orders.
Update 9: Prime Day Opportunity
Prime Day is a great time to clear inventory and increase visibility. Submit deals by May 24, 2024.
Update 10: Permanent Logos for Brand Registry
Sticker logos no longer qualify for Brand Registry, risking access to key marketing tools. Brands must upgrade to permanent branding and monitor policy updates to stay compliant.
Update 11: Product Titles Cutting Off Details
Messy variations in product listings are creating unnecessary friction for shoppers. Rearrange product titles to display essential information first, reducing click-through and potentially increasing sales.
That's it for this episode. We offer expert Amazon ad management from a team handling 200 Million Dollars per year in advertising, delivering top-notch results. Enjoy unlimited designs with our flat-fee subscription, crafted by ex-Amazon pros. Our Amazon Design Kit provides 30,000+ examples and templates for quick, effective creativity. Plus, stay informed with our curated industry news feed accessible via RSS. Use these services to boost your Amazon success.
