In today's episode of Amazon Community Updates, we cover Amazon UK's MCF rate increase, optimising Amazon Ads, Prime Day discount strategies, new FBA fees, the latest SB ad design test, "Phantom Splits" issues, enhancing brand stores, DSP RoAS insights, campaign spending optimisation, the Product Opportunity Explorer, disruptions faced by Heather’s Tummy Care, and enabling Manufacturing view in Vendor Central.
Tune in for more insights.
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Welcome to Amazon Community Updates, your go-to podcast for the latest Amazon news and insights. Here are 12 updates for May 23, 2024.
Update 1: Amazon UK's MCF Rates Increased
Amazon UK has raised Multi-Channel Fulfillment rates by 5.6%, introducing new size bands. Standard shipping for small envelopes remains unchanged. Review your fulfilment strategy.
Update 2: Optimizing Amazon Ads
Many brands miss 50% of their Amazon Ads potential by neglecting landing page optimisation. Ensure both campaign data and landing pages are optimised.
Update 3: Prime Day Discount Strategy
Avoid fully funding Prime Day discounts, which boosts Amazon's margin at your expense. Make strategic adjustments to promotional timing.
Update 4: New FBA Fees Complicate Shipments
New FBA fees increase costs and complicate shipments, pushing sellers into Amazon’s ecosystem and inflating market prices.
Update 5: Testing New SB Ad Design
Amazon is testing a new Sponsored Brands ad design with enhanced imagery but fewer product details and reviews. Users cannot opt out.
Update 6: "Phantom Splits" Issues
Sellers report limited shipment options and non-optimized splits, making inbound placement fees feel excessive.
Update 7: Enhancing Brand Stores
Improve your Amazon brand store with subpages, background videos, and shoppable images to boost sales and quality.
Update 8: DSP RoAS and Sales Growth
High DSP RoAS doesn't guarantee sales growth. Small initial budgets and shifting focus to new customer acquisition can lower RoAS and cause investment concerns.
Update 9: Optimizing Campaign Spending
Identify non-converting search term budgets and calculate the ACOS POWER RATIO for better campaign efficiency.
Update 10: Product Opportunity Explorer
Use Amazon's Product Opportunity Explorer to find niches and adjust listings based on the Purchase Drivers tab to boost sales.
Update 11: Heather’s Tummy Care Disruption
Heather’s Tummy Care faced major disruptions from Amazon’s three-month shipment hold and listing deletions.
Update 12: Manufacturing View in Vendor Central
Enable Manufacturing view in Vendor Central for real-time sales, traffic, and forecasting dashboards. Check Retail Analytics settings or contact Amazon for assistance.
That's it for this episode. We offer expert Amazon ad management from a team handling 200 Million Dollars per year in advertising, delivering top-notch results. Enjoy unlimited designs with our flat-fee subscription, crafted by ex-Amazon pros. Our Amazon Design Kit provides 30,000+ examples and templates for quick, effective creativity. Plus, stay informed with our curated industry news feed accessible via RSS. Use these services to boost your Amazon success.
