Amazon Community Updates (May 28, 2024)

In this episode, we have 14 updates for you. Prime Day 2024 profit strategy. Amazon's new returns feature. FBA Analytics for inventory trends. Amazon Ads' new Audiences feature. Simplified SD campaign management. Non-branded search opportunities. Major FBA policy change. Google Ads' Performance Max for Marketplaces. Sponsored Brands ads with reviews. Fit Insights Tool in EU and IN. Product search journey insights. Product Listing Quality tool in Campaign Builder. Alexa's advanced AI upgrade. Canva's Amazon Ads connector.

Stay informed with the latest Amazon insights and updates. Thank you for tuning in to Amazon Community Updates. 

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

Transcript

Welcome to Amazon Community Updates, your go-to podcast for the latest Amazon news and insights. Here are 14 updates for May 28, 2024. 

Update 1: Prime Day 2024 Strategy 

Focus on profit, not just sales. Combine top sellers with profitable items, negotiate costs, and drop unprofitable promotions to enhance margins and reduce dependency on volume-critical products. 

Update 2: New Returns Feature 

Amazon's new returns feature allows sellers to mark specific ASINs as unfulfillable immediately, preventing double return fees and protecting account health. 

Update 3: FBA Analytics 

Track inventory trends with FBA Analytics for insights into ageing inventory and excess inventory strategies, accessible via the FBA inventory dashboard. 

Update 4: Amazon Ads Audiences 

Refine marketing with Amazon Ads' new Audiences feature, targeting declining segments and re-engaging cart abandoners with personalized promotions. 

Update 5: SD Campaign Management 

Simplify SD campaign management with new tools for strategy changes and cost control updates directly from ad group settings or the Campaign Manager UI. 

Update 6: Non-Branded Searches 

Broaden your reach by focusing on non-branded searches to capture new audiences. 

Update 7: FBA Policy Change 

Amazon updates FBA policies to address reshipped returns and false complaints, impacting all sellers. 

Update 8: Google Ads for Amazon Selling 

Google Ads' Performance Max for Marketplaces directs users straight to Amazon, simplifying advertising and using AI for optimization. 

Update 9: SB Ads and Reviews 

Sponsored Brands ads now highlight positive reviews under ad headlines to enhance credibility. 

Update 10: Fit Insights Tool 

The Fit Insights Tool, now available in the EU and IN, uses AI to help apparel and shoe brands improve product listings based on returns and customer feedback. 

Update 11: Search Journey Insights 

Track your product's search journey with a new dashboard offering insights into impressions and purchases for both organic and sponsored searches. 

Update 12: Product Listing Quality 

The new Product Listing Quality tool in Campaign Builder evaluates listings for click potential, enhancing readiness for campaign launches. 

Update 13: Alexa's AI Upgrade 

Alexa will soon have advanced AI, requiring a separate subscription not covered by Prime.

Update 14: Canva's Amazon Ads Connector 

Canva's new Amazon Ads connector integrates content import/export and pre-moderation, available for beta access to Amazon Ads Partners.

That's it for this episode. We offer expert Amazon ad management from a team handling 200 Million Dollars per year in advertising, delivering top-notch results. Enjoy unlimited designs with our flat-fee subscription, crafted by ex-Amazon pros. Our Amazon Design Kit provides 30,000+ examples and templates for quick, effective creativity. Plus, stay informed with our curated industry news feed accessible via RSS. Use these services to boost your Amazon success.