Join us in today's episode of Amazon Community Updates as we dive into the latest strategies and news affecting Amazon sellers.
Today's episode covers optimizing bids with inventory levels, boosting sales with Premium A+ Content, immersive shopping with BeyondXR and Lego Friends, avoiding Amazon listing errors, improved navigation UI, converting cart abandoners, updated FBA return policy, enhancing visibility with auto-targeting, tackling cart abandonment, strategic planning for sales growth, rethinking AMC's effectiveness, the new FBA inventory tool, improving search visibility with coupons, the performance of Top of Search ads, rule-based bidding, tracking inventory trends, flagging high-return items, premium beauty brands on Amazon, and managing ACoS.
Stay tuned for all the latest updates and insights.
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Welcome to another episode of Amazon Community Updates, we've got 18 updates as of May 30, 2024. Let's get started:
Update 1: Optimize Bids with Inventory Levels
Integrate inventory levels to adjust bids based on stock-out days, improving ad spend efficiency using Seller Central reports, SP API, or analytics tools.
Update 2: Boost Sales with Premium A+ Content
Upgrading to Premium A+ Content can boost sales significantly. Use a mix of branding, storytelling, and interactive elements for best results.
Update 3: Immersive Shopping with BeyondXR and Lego Friends
Discover the future of shopping with BeyondXR and Lego Friends' virtual store, featuring photorealistic 3D simulations.
Update 4: Avoid Listing Errors
Learn from a guide on common Amazon listing mistakes like incorrect SKUs and invalid attributes, with solutions and case studies.
Update 5: Improved Navigation UI
Amazon's new UI is faster and more structured, enhancing user experience with efficient dropdowns across all account levels.
Update 6: Convert Cart Abandoners
Turn cart abandoners into customers using exclusive discounts and re-targeting display ads to re-engage and encourage purchases.
Update 7: Updated FBA Return Policy
Amazon now allows sellers to control FBA return evaluations for specific SKUs, addressing issues with mishandled returns.
Update 8: Enhance Visibility with Auto-Targeting
Auto-targeting campaigns can improve product awareness and search presence with four targeting groups. Optimize with detailed analysis and strategic bids.
Update 9: Tackling Cart Abandonment
Amazon's new feature helps sellers reconnect with customers who didn't complete purchases, potentially boosting sales.
Update 10: Strategic Planning Increases Sales
Effective planning and optimization have boosted Amazon sales by 60% Year-On-Year, driven by Spring Sale prep and data-driven adjustments.
Update 11: Rethink AMC's Effectiveness
AMC's impression-based analysis can be misleading; accurate tracking requires viewable impressions, which Amazon limits for some ad types.
Update 12: New FBA Inventory Tool
Amazon's FBA tool offers analytics on stock ageing and excess, helping optimize costs and improve turnover with historical data.
Update 13: Coupons Improve Search Visibility
Offering coupons on Amazon US increases product search appearances by 17.2% and maintains a 10.6% boost post-promotion.
Update 14: Top of Search Ads Outperform
Top of Search ads have a 38 times higher click-through rate than Product Page placements, highlighting their effectiveness.
Update 15: Rule-Based Bidding
Scheduled rules enhance ad performance but lack target-level customization. Address this with strategic keyword categorization.
Update 16: High-Return Item Flagging
Amazon is testing a feature that flags products with high return rates, affecting sales and reputations.
Update 17: Premium Beauty Brands on Amazon
Brands like Estée Lauder and L'Oréal are moving to Amazon, requiring adapted strategies, Amazon Advertising investment, and an omnichannel approach.
Update 18: Manage ACoS
Achieve an ideal ACoS by balancing conversion rate and CPC through testing and bid management, keeping it as low as possible without losing market share.
That's it for this episode. We offer expert Amazon ad management from a team handling 200 Million Dollars per year in advertising, delivering top-notch results. Enjoy unlimited designs with our flat-fee subscription, crafted by ex-Amazon pros. Our Amazon Design Kit provides 30,000+ examples and templates for quick, effective creativity. Plus, stay informed with our curated industry news feed accessible via RSS. Use these services to boost your Amazon success.
