Amazon Community Updates (June 11, 2024)

 In this episode of Amazon Community Updates, we cover the drawbacks of SD cost control campaigns, enhancing store engagement with background videos, the importance of video content, accessing hourly data for sponsored campaigns, new Brand Metrics categories, and the impact of Amazon deals on PPC conversion rates. 

Learn how to avoid low inventory fees, the benefits and considerations of Amazon's premium beauty program, AMC's new High-Value Audiences beta feature, and Amazon's updated compliance policy. 

We also discuss the pressure from new fees, the difference between Manufacturing and Sourcing data views, the importance of scaling Auto and Category campaigns, the cost-effectiveness of Top of Search ads, and optimizing title images for increased profits. 

Tune in for more insights. 

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Transcript

Welcome to Amazon Community Updates, your go-to podcast for the latest Amazon news. We have 15 updates for you.

Update 1: SD Cost Control Campaigns - Not Worth the Investment

SD cost control campaigns showed high ACOS and irrelevant targets, leading to wasted spend.

Update 2: Enhance Your Store with Background Videos

Adding background videos can increase dwell time by up to 40%, boosting user engagement.

Update 3: Importance of Video Content

Video content on product pages enhances engagement, boosts conversion rates, builds trust, and showcases use cases.

Update 4: Hourly Data for Sponsored Campaigns

Get hourly data for sponsored campaigns in the ad console. Analyze trends with pivot tables for smarter adjustments.

Update 5: New Brand Metrics Categories

Amazon added metrics for % Subscribe & Save new-to-brand customers and total Subscribe & Save customers.

Update 6: Amazon Deals Affect PPC Conversion Rates

Deals can lower PPC conversion rates by attracting less qualified traffic. Adjust budgets to maintain profit.

Update 7: Avoid Low Inventory Fees

Maintain over 28 days of supply to avoid low inventory fees. Use inventory tools and improve forecasting.

Update 8: Amazon's Premium Beauty Program

The premium beauty program offers brand gating for a 30% referral fee. Consider distribution strategy before committing.

Update 9: AMC's High-Value Audiences Beta

The new no-code feature simplifies ad targeting and deployment with an integrated workflow.

Update 10: New Compliance Policy

Amazon now demands immediate, tangible solutions instead of Plans of Action, using AI to eliminate impractical responses.

Update 11: Pressure from New Fees

New fees push sellers towards Amazon logistics, adding pressure with poor service for third-party carriers.

Update 12: Manufacturing vs. Sourcing Data Views

Manufacturing View aggregates sales and inventory, while Sourcing View focuses on account performance metrics.

Update 13: Scale Auto and Category Campaigns

Auto and Category campaigns discover new targets, saving manual research and capturing emerging opportunities.

Update 14: Cost of Top of Search Ads

Top of Search ads cost $98 CPM but deliver high performance. Optimize ad spend based on results, not costs.

Update 15: Optimize Title Images

Optimizing title images boosts SERP dominance, click rates, and lowers ad costs, leading to more profit.

That's it for this episode. We offer expert Amazon ad management from a team handling 200 Million Dollars per year in advertising, delivering top-notch results. Enjoy unlimited designs with our flat-fee subscription, crafted by ex-Amazon pros. Our Amazon Design Kit provides 30,000+ examples and templates for quick, effective creativity. Plus, stay informed with our curated industry news feed accessible via RSS. Use these services to boost your Amazon success.