Welcome to Amazon Community Updates, your go-to podcast for the latest Amazon news and insights. Here are 15 updates as of June 18, 2024.
Update 1: Advertising Non-Amazon Products
Amazon's audiences can now target non-Amazon products. Moving companies, gym memberships, regional services, and virtual gyms can benefit from precise targeting.
Update 2: Alternatives to Testimonial Images
Amazon's crackdown on testimonial images can hurt brands. Use social media comments, media mentions, logos, expert recommendations, power statements, founder focus, and customer photos to maintain conversions.
Update 3: Boosting Amazon Posts
Amazon Posts can now be "boosted" into Sponsored Brand ads, increasing reach and engagement. This feature boosts store visits, followers, and click-through rates.
Update 4: Ad Performance After Restock
Ads may underperform post-restock due to seasonal dynamics. Adjust strategies to align with current demand and peak periods.
Update 5: Sponsored Products Broad Match Issues
Broad match updates are causing performance issues. Lower bids, analyze search term reports and add negative keywords to fix.
Update 6: Science of Product Descriptions
Use sensory words and storytelling in product descriptions to create emotional connections and vivid mental images.
Update 7: Prime Day 2024
Prime Day 2024 is next month. Last year saw high CPCs early, strong conversion rates, and one of the strongest Prime Days despite economic concerns.
Update 8: Boosting Sales with Image Split Testing
Boost sales by up to 160% through split testing main images. Remove margins, add eye-catching elements, use keyword callouts, and test photos vs. renders.
Update 9: Simplifying Amazon SEO
Simplify SEO with a competitive price, keyword-rich title, impressive image, and clear description. Give customers what they want.
Update 10: Flavour in Main Images for Consumables
Include flavour in main images for consumables, despite it being technically against the rules. Use this until policies change.
Update 11: Brand Defense and Organic Sales
Brand Defense isn't always cannibalising organic sales. Viral content can drive non-loyal customers to Amazon, justifying increased branded budgets to defend SERP.
Update 12: Optimised Amazon Listings
Optimise listings with eye-catching images, highlight packaging, add essential info, and use shadows for depth to boost CTR.
Update 13: Category Insights Dashboard
Use the Category Insights dashboard for actionable insights, trend tracking, benchmarking, and performance analysis.
Update 14: Automated Ad Optimization
Amazon is moving towards automated ad optimization and audience targeting, shifting away from keyword-based targets, disrupting traditional PPC strategies.
Update 15: High-Quality Brand Stores
High-quality Brand Stores see up to 50% more sales. High dwell time indicates better sales potential.
That's it for this episode. We offer expert Amazon ad management from a team handling 200 Million Dollars per year in advertising, delivering top-notch results. Enjoy unlimited designs with our flat-fee subscription, crafted by ex-Amazon pros. Our Amazon Design Kit provides 30,000+ examples and templates for quick, effective creativity. Plus, stay informed with our curated industry news feed accessible via RSS. Use these services to boost your Amazon success.
